Experience

Founder & Force Multiplier
• United States
• Professional Training and Coaching
• 1 - 100 Employee
• Director of Marketing

  • May 2022 - Present


Adam Hergenrother Companies

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing

  • May 2022 - Present

  As the Director of Marketing for Adam Hergenrother Companies, I own the execution of our digital marketing and sales strategy and implementation. As the Director of Marketing for Adam Hergenrother Companies, I own the execution of our marketing and sales strategy and implementation. I help produce audience-driven content based on data and research to promote engagement while helping our many brands increase visibility and thought leadership. - Create smaller pieces of content (audiograms, videos, stories, etc.) from larger pillars of brand content (podcast, blog, trainings, recordings, etc.) to be used across various channels to attract new leads - Manage social media calendar, create content, grow audience and engagement across Facebook, LinkedIn, YouTube, and Instagram - Implement paid social media ad campaigns, test content and messaging, and lower cost per customer acquisition - Engage in relevant social media discussions and oversee social media listening on behalf of the brand - Assist in email content creation for Adam Hergenrother Companies and Founder & Force Multiplier (templated webinar promotions, follow up emails, courses, promotions, etc.) - Implement SEO strategy across company websites, blogs, and podcasts - Responsible for basic website content management (adding PR, webinars, etc.) - Support PR outreach and strategy (creating press releases, mailings, podcast pitches, etc.) - Manage graphic design and video editing and produce content and resources for lead generation - Update and maintain CRM, including updating new leads in the system after webinars, training and live events - Event calendar management, online event creation, website updates, and email and social campaigns in collaboration with the Chief of Staff - Track audience and engagement metrics - Manage the podcast development and promotion - Ensure brand voice consistency and quality control across channels for all brands Show less



RE/MAX Alliance Group

• United States
• Real Estate
• 100 - 200 Employee

• Real Estate Agent

  • Jan 2020 - Present

  As a real estate agent, I serve the areas from Sarasota County to Manatee County. My career in marketing has given me the experience and insight as a Listing Agent to market and present in such a way to get you top dollar for your sale. Your listing is marketed locally and internationally across the MLS, online listing services like Zillow and Realtor.com, email, social media, current and prospective clients, and my extensive network of agents, using only the highest quality photography, videos, copy, and graphics. I also specialize in guiding first-time buyers through the process of buying their first home. As a Sarasota County local, my favorite job is giving new transplants and out-of-towners the full tour of our area so they can find the perfect home in the location that best suits their lifestyle and needs. My knowledge of the Florida insurance industry also gives me valuable insight into perspective properties. My mom and Broker, Donna Palm, has been in the business of real estate and construction for almost 30 years. She and I often work as a team, leveraging our combined experiences in real estate sales, construction, insurance, marketing, and networking to create a seamless and educational experience for our clients. We are proud to say that the majority of our clients have become clients for life! Show less



Deaven Palm LLC

• Digital Marketing Specialist

  • Jan 2020 - Present

  Extensive marketing experience in industries as diverse as professional sports, nonprofits, and real estate Ability to analyze marketing metrics 6 years of graphic design experience 5 years of social media optimization and management experience, including brand awareness and lead generation Skills in sports photography and real estate photography Proficient in Adobe Photoshop Experience in Adobe InDesign Extensive marketing experience in industries as diverse as professional sports, nonprofits, and real estate Ability to analyze marketing metrics 6 years of graphic design experience 5 years of social media optimization and management experience, including brand awareness and lead generation Skills in sports photography and real estate photography Proficient in Adobe Photoshop Experience in Adobe InDesign



Great Falls Voyagers

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing and Groups Director

  • May 2018 - Jan 2020

  Work with GM and Assistant GM to coordinate all game day promotions Work with and oversee all promotional staff, including PA announcer, on-field m/c, and mascots Work with and oversee catering staff during gameday picnics Work with all sponsors to make sure all contract elements are fulfilled Coordinate all sponsor ticket requests Create all graphic design elements for the organization Oversee all social media accounts, including Facebook, Instagram, and Twitter Work with groups to confirm and sell menus Show less



Florida State University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Intern

  • Jan 2017 - May 2018

  Assist in marketing, promotions, and game operations for athletic department events and NCAA hosted tournaments. Assist in the creation and distribution of graphics, posters, and other promotional materials. Represent Florida State Athletics for events and promotions throughout Tallahassee. Work effectively with other interns to accomplish tasks and generate ideas. Various daily tasks as assigned by marketing staff. Assist in marketing, promotions, and game operations for athletic department events and NCAA hosted tournaments. Assist in the creation and distribution of graphics, posters, and other promotional materials. Represent Florida State Athletics for events and promotions throughout Tallahassee. Work effectively with other interns to accomplish tasks and generate ideas. Various daily tasks as assigned by marketing staff.



Damayan Garden Project

• United States
• Non-profit Organizations

• Communications Director

  • Jul 2016 - May 2018

  Knowledge of the management and operations of non-profit organizations Skilled in pitching partnerships, public speaking, and networking Extensive experience in Google apps, including Gmail, Calendar, Docs, Sheets, Drive, and Photos Manages all social media accounts, including Facebook, Instagram, and Twitter Responds to emails, social media comments, and phone calls from volunteers and partners Organic gardening experience, including basic knowledge in construction, agriculture, and biological sciences Takes professional and artistic photos of gardens and volunteers for publishing Show less



Charlotte Stone Crabs, Affiliate of the Tampa Bay Rays

• Game Day Promotions Intern

  • May 2017 - Sep 2017

  Ensured the best fan experience and encouraged fan interaction and engagement Facilitated on-field promotions, activities, and games Provided excellent customer service with a bright demeanor Assisted with game day operations, including entrance and exit greeting, children's inflatable activities, tarp pulls, finding participants for on-field activities, etc. Served as a camp counselor for the Stone Crabs' Baseball Camp: looked after a group of 13 eight to nine year olds as they practiced with professional ball players and learned about the daily life of professional athletes Show less



Caring & Helping in Community Service

• President

  • Jan 2017 - May 2017

  Oversee the functions of the organization (community service projects, social events, recruiting members) Carry out administrative tasks (re-recognize the organization, manage the bank account, make sure we are in compliance with university regulations) Manage a budget Distribute tasks to executive board members Network with other organizations Promote the organization and generate new and effective ways of doing so Oversee the functions of the organization (community service projects, social events, recruiting members) Carry out administrative tasks (re-recognize the organization, manage the bank account, make sure we are in compliance with university regulations) Manage a budget Distribute tasks to executive board members Network with other organizations Promote the organization and generate new and effective ways of doing so



Caring and Helping in Community Service

• Internal Relations Coordinator

  • Jan 2015 - Dec 2016

  In charge of budgeting and planning for all social events, trips, and banquets. Previous positions held: Vice President. In charge of budgeting and planning for all social events, trips, and banquets. Previous positions held: Vice President.

• FSU International Programs Study Abroad

  • Jul 2016 - Aug 2016
• Community Ambassador

  • Aug 2015 - May 2016

  Intern/Volunteer for the Damayan Garden Project. Acted as a liaison between the FSU and Tallahassee communities, promoting community service, agricultural awareness, and sustainability. Intern/Volunteer for the Damayan Garden Project. Acted as a liaison between the FSU and Tallahassee communities, promoting community service, agricultural awareness, and sustainability.