Deanne Martin

Senior Event Manager at Aerospike, Inc.
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Location
US

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Marina Donovan

Deanne is a true event marketing pro and leader. She takes initiative and can drive and manage multiple, complex events simultaneously with ease. She has a positive, can-do attitude. She was able to work effectively with all levels of management and customers. She was well regarded by her peers and her team loved working for/with her. We pulled off some very challenging, highly visible events, and I could think of no better person to accompany me on these experiences. She has nerves of steel, especially with complex production, but she remained poised and calm. I could always count on Deanne. I highly recommend her.

LinkedIn User

I was lucky enough to work with Deanne on a Symantec Product Advisory Board event. With 100+ participants and a multi-day agenda that included general sessions and technical breakouts it was a complex and demanding event. Deanne's absolute professionalism, attention to detail and amazing attitude were critical to its overall success.

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Experience

    • United States
    • Defense & Space
    • Senior Event Manager
      • Dec 2019 - Present
    • Ethiopia
    • Fundraising
    • Manager of Events & field Marketing (contractor)
      • Feb 2019 - Nov 2019

      Manage end to end creation of in-person and on-line field and channel marketing programs and events. Coordinate with demand generation, marketing operations, branding and the SDR team to successfully continue to develop and promote the Agari brand throughout the Americas. Work with demand generation to create nurture campaigns for each event and ultimately showcasing ROI. Successfully coordinated several customer-focused lead generation events within the North America region ensuring services, logistics, and goals are met. Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships Highly experienced in working in collaboration with cross-functional teams including product marketing and sales to enable shared goals Strategize, build and execute integrated field campaigns that involve email marketing, social media marketing and events Successfully presented recommendations to management to enhance productivity and reduce redundancies with online webinar programs Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for the sales region Use our content management tool to build landing pages (for custom events and webinars etc.), and send automated and personalized response emails Project manage programs using Asana Management platform Support various other marketing projects as needed such as staffing the booth and engaging with potential customers (telling the Agari story), photographing events for social media to creating/editing copy for invitations and collateral Experienced with many software tools such as Asana, Google Docs, M/S Office Suite, Readyalk, Sales Force, SharePoint, SmartSheets, WebEx and WordPress

    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. Manager, Trust Services Global Events
      • Aug 2010 - Jul 2018

      Developed event strategy and vision for customer events ensuring a creative and innovative event experience including Board of Directors retreat, Customer Advisory Boards, and industry events. Served as a member of the Symantec internal events board. • Successfully coordinated and led over 20 events annually. • Enhanced the Symantec Global User Group Program. • Created process and procedures. • Conducted an internal survey across the company interviewing over 20 people from sales to product management to executive leadership. • Worked with an agency to pull all the data together to present on the strategy the User Group Community should go. • Advised and managed several large themed events such as a Star Wars day, grand opening of the Symantec pit stop and several launch celebrations. • Team was consistently recognized as being the best. • Received the Rock Star Award for outstanding leadership as voted on by peers

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Global Events Manager
      • Dec 1997 - Aug 2010

      Built the events program from a small program to a much larger one with teams to match. Managed, industry events and team as well as the Executive Briefings Centers and teams. Developed event strategy and vision for customer events Sales Conferences, Customer Advisory Boards, and retention events. • Enhanced the VeriSign Global Events Group Program by creating processes and procedures • Launched the Mt. View Executive Briefing Center and managed that team • Took the Sales Conference to the next level and was rewarded every year for it successful influence on the sales team • Team was consistently recognized as being the best.

Education

  • Mission College
    Associate of Arts - AA, Marketing

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