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5.0

/5.0
/ Based on 2 ratings
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Karen Sawyer Conard

Deanne is a powerful and persuasive force, and her reach extends beyond the traditional confines of a Chamber of Commerce executive. She tirelessly promotes the City of Peabody wearing a number of different "hats" - as Chairperson of the Peabody Cultural Collaborative, as Co-Chair of the Peabody Downtown Action Team and in other similar volunteer capacities. Deanne is quick to jump in to fill leadership voids, and is great about getting others to follow her lead and tackle the issue at hand. I have worked with numerous Chambers of Commerce throughout Massachusetts, and can honestly say that Deanne truly stands out as both a Chamber leader and an economic development voice for the region.

Michael Murray, AIF®, CPFA

Deanne is a true leader. She has assembled a great team at the PACC and helps connect parties in the City of Peabody for the good of not only the business community but the community as a whole. Deanne is willing to roll up her sleeves and take the additional steps that make a good organization a great organization. Deanne is a true asset to the community!

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Credentials

  • Institute for Organization Management (IOM)
    U.S. Chamber of Commerce

Experience

    • United States
    • Industry Associations
    • 1 - 100 Employee
    • President
      • Nov 2022 - Present
    • New Zealand
    • Wellness and Fitness Services
    • Chief Executive Officer
      • May 2022 - Present

      Deanne is an advocate for the National Main Street model which provides a clear format for a community to help small business owners while working to revitalize their downtown districts. She lead the way to establish the Peabody Main Street program in Peabody, MA and provides guidance to other communities looking to do the same. ​ The Main Street program led her to connecting with Jon Schallert and becoming a facilitator of the Destination Creation. This unique course gives businesses tools they don’t have now to grow their sales and customer traffic. Deanne is one of just a handful of certified facilitators and the only one in Massachusetts.

    • United States
    • Banking
    • 400 - 500 Employee
    • VP, Market Manager
      • Dec 2017 - Mar 2022

      Let’s be honest. No one lives to bank. You bank to live. If your financial institution isn’t making it easy for you, let’s talk. Let’s be honest. No one lives to bank. You bank to live. If your financial institution isn’t making it easy for you, let’s talk.

    • President & CEO
      • Oct 2001 - Dec 2017

      There is a saying in the chamber industry, that when you have seen one chamber - you have seen one chamber. Each chamber is uniquely different in their areas of strengths and expertise, however, they share the common thread of representing the entire business community - whether your business chooses membership (or not). I enjoy being the 'connector' between people and opportunities. There is a saying in the chamber industry, that when you have seen one chamber - you have seen one chamber. Each chamber is uniquely different in their areas of strengths and expertise, however, they share the common thread of representing the entire business community - whether your business chooses membership (or not). I enjoy being the 'connector' between people and opportunities.

    • Hospitality
    • 1 - 100 Employee
    • Director of Reservations & Marketing Analysis
      • 1983 - 1997

      Increased room nights booked electronically by 27% to 3.8 million annually worldwide. Developed and implemented marketing promotions generating 400,000 electronic impressions per month for hotel chain. Negotiated contracts with all major airline companies to expand presence in automated systems to increase market share. Increased room nights booked electronically by 27% to 3.8 million annually worldwide. Developed and implemented marketing promotions generating 400,000 electronic impressions per month for hotel chain. Negotiated contracts with all major airline companies to expand presence in automated systems to increase market share.

Education

  • University of Massachusetts Amherst
    1980 - 1981

Community

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