Experience

DeannaUtroske.com

• Personal Care Product Manufacturing
• 1 - 100 Employee

• writer / speaker / commentator

  • Jan 2020 - Present

  Consultant for private clients: Public Speaker, addressing company teams, event audiences, and higher-ed classrooms, both virtually and in-person Business Content Strategist, developing news-generating B2B press releases, writing SEO-friendly thought leadership content, sponsored articles, white papers, blogging for business Editor of Beauty Insights from Deanna Utroske, a weekly newsletter featuring news analysis, quoted commentary, events and appearances, as well as tips and guidance on trade media outreach, personal branding, and thought leadership. 💋💡 visit DeannaUtroske.com and click 'newsletter’ to subscribe for advertising and marketing opportunities email 📬 hello@deannautroske.com Show less



EURO COSMETICS Magazine

• Germany
• Book and Periodical Publishing
• 1 - 100 Employee

• Columnist

  • Jun 2022 - Present

  Deanna Utroske contributes to EURO COSMETICS Magazine as an independent contractor, writing the Global Perspectives column for the publication’s print edition. She covers cosmetic and personal care product formulation trends, emerging ingredient science, and ingredient marketing trends impacting the future of beauty around the world. EMAIL 📬 Deanna with your news tips at: hello AT DeannaUtroske DOT com About EURO COSMETICS Magazine EURO COSMETICS is an independent global trade journal serving formulators and decision makers in the cosmetics and fragrance industry. The publication, both in-print and online, focuses on the development, production, and scientific testing of new active ingredients as well as the processes and technical aspects of manufacturing finished goods for the beauty marketplace. EURO COSMETICS is based in Munich, Germany, and was founded in 1990. Show less



Luxe Packaging Insight

• France
• Online Audio and Video Media

• US Correspondent

  • Feb 2022 - Dec 2022

  Deanna Utroske contributes to Luxe Packaging Insight as an independent contractor, writing luxury packaging industry news articles across cosmetics, personal care, fragrance, and other sectors. She covers news relevant to the US market on topics such as packaging design strategy, new market strategy, company growth strategy, packaging material innovations, distinctive environmentally sustainable packaging solutions, design partnerships, new brand packaging launches that share detailed specs and supplier partnerships, & more! EMAIL 📬 Deanna with your packaging news tips at: hello AT DeannaUtroske DOT com ABOUT Luxe Packaging Insight Luxe Packaging Insight is the global authority for luxury packaging professionals, offering comprehensive coverage of the latest luxury industry news on sectors including fragrance and beauty, wine and spirits, fine foods, jewelry and watches, and lifestyle products. Luxe Packaging Insight is the digital counterpart to Formes De Luxe magazine and is published by InfoPro Digital, a France-based business-to-business information and services company. Show less



William Reed Business Media Ltd.

• Editor, Cosmetics Design

  • Nov 2017 - Aug 2021

  Deanna Utroske is well known as CosmeticsDesign.com’s on-air talent and for her deep market knowledge of the beauty industry.Deanna Utroske identifies beauty industry trends early and has a discerning sensibility for quality news that resonates with today’s digital audience.As Editor, Deanna writes the majority of articles for the digital media brand that is CosmeticsDesign.com — that’s 10 to 15 items every week! She writes news across a wide range of content areas: science, business, technology, finance, legal, retail, lifestyle, wellness, trends, design, sustainability, ethics, politics, communications, etc.She leads daily content management and production of both text and video posts on the site and for several Cosmetics Design branded e-newsletters. Deanna writes compelling SEO headlines, decks, Tweets, and other types of digital copy.She is widely respected for her professional values, high-quality writing, fair-minded industry coverage, clear and concise explanations of complex issues, as well as for her candid analysis of the trends, movements, and innovations disrupting today’s beauty industry.Hers is an authentic, engaging editorial voice. So it’s no surprise that Deanna Utroske is a frequent public speaker at beauty, personal care, fragrance, and packaging industry events worldwide. Deanna is also a welcome guest and occasional co-host on cosmetics and personal care industry podcasts.And, she gladly shares beauty industry context and commentary with consumer, B2B, and professional publications and media outlets. Show less

• Senior Correspondent, Cosmetics Design

  • Jul 2016 - Nov 2017

  Since earning her promotion to Senior Correspondent, Deanna Utroske has enhanced Cosmetics Design’s daily e-newsletter with an Editor’s Picks feature and showcases the inspiring work of entrepreneurs and innovative brands in a new weekly column she calls the Indie Beauty Profile.Deanna also works with select beauty and fragrance expert contributors, soliciting and editing content and commentary that adds depth and diversity to the site’s coverage of the business. Along the way, Deanna has remained a globally sought-after public speaker and industry commentator, sharing insights with market research firms like Stylus, weighing in on trends for consumer beauty magazines, and speaking to cosmetics and personal care industry pros at corporations including Unilever, and at industry events such as CosmoPack, in-cosmetics global, and ADF&PCD in New York City.She continues to write a majority of the daily news articles for CosmeticsDesign.com and publishes the site as well. Deanna travels across the US and abroad on behalf of Cosmetics Design and has been called ‘an influencer in the cosmetics ingredient business.’ Show less

• Reporter, Cosmetics Design

  • Oct 2014 - Jul 2016

  CosmeticsDesign.com USA is the leading and highest read North American news site in the personal care and cosmetics industry – reaching over 30,000 subscribers and nearly 60,000 unique site visitors monthly. The website publishes daily news on the business, science, and tech of beauty.Deanna Utroske is the co-creator and host of Cosmetic Design’s video news initiative, CD Buzz. She writes daily news articles, covering both the beauty industry at large and all things indie beauty, for the Cosmetics Design US site as well as occasional items for the Cosmetics Design Asia and Europe sites. Show less



New York Women In Communications, Inc.

• Member

  • 2011 - 2014

  NYWICI is the premier organization for communications professionals in the New York metropolitan area. Deanna contributed to the organization as a volunteer. Member, 2011 - 2014 Board of Directors, VP of Digital Strategy, 2014 Social Media Brand Director, 2013 - 2014 Contributing Editor, 2012 - 2014 NYWICI is the premier organization for communications professionals in the New York metropolitan area. Deanna contributed to the organization as a volunteer. Member, 2011 - 2014 Board of Directors, VP of Digital Strategy, 2014 Social Media Brand Director, 2013 - 2014 Contributing Editor, 2012 - 2014



F+W Media, Inc.

• United States
• Media Production
• 100 - 200 Employee

• Content Producer, Digital Book World

  • 2012 - 2013

  Digital Book World is the leading online resource for the e-book and digital publishing industry. Deanna Utroske created, organized and managed many of DBW’s content products, including webcasts, bundled content, online learning, and marketing initiatives. She contributed to overall editorial strategy, developing, writing and editing articles, newsletters, blogs and more. Deanna managed daily web production and was instrumental to DBW’s social media strategy and execution. Digital Book World is the leading online resource for the e-book and digital publishing industry. Deanna Utroske created, organized and managed many of DBW’s content products, including webcasts, bundled content, online learning, and marketing initiatives. She contributed to overall editorial strategy, developing, writing and editing articles, newsletters, blogs and more. Deanna managed daily web production and was instrumental to DBW’s social media strategy and execution.



Films for the Feminist Classroom

• United States
• Book and Periodical Publishing

• Founding Editor

  • Sep 2007 - Sep 2012

  Films for the Feminist Classroom, an online journal of reviews, interviews, and essays, serves as a vibrant resource for university instructors and librarians. Films for the Feminist Classroom, an online journal of reviews, interviews, and essays, serves as a vibrant resource for university instructors and librarians.



University of Chicago Press

• Book and Periodical Publishing
• 100 - 200 Employee

• Editorial Assistant, SIGNS: Journal of Women in Culture and Society

  • Oct 2008 - Jan 2011

  Signs: Journal of Women in Culture and Society, a publication of The University of Chicago Press, is an interdisciplinary academic journal that features articles and book reviews on an array of social sciences and humanities topics. Deanna Utroske provided editorial and administrative support to the Editor, Senior Editor, and Managing Editor. She managed acquisitions and the anonymous peer review process, ensuring review and revision deadlines were met. Deanna corresponded with editors, authors, reviewers, and readers internationally. Additionally, she copyedited and proofread full-length articles and shorter pieces for the journal. Show less