Experience

Chervon North America, Inc

• United States
• Manufacturing
• 100 - 200 Employee

• Senior Brand Manager, EGO

  • Dec 2021 - Present

• Brand Manager, SKIL

  • May 2017 - Nov 2021

  • Rebranded SKIL Power Tools to modernize, improve brand perception and target the next generation of DIYers. Resulted in a 28% increase in sales YOY.• Generate the Brand marketing campaign, bringing the brand story to life across channels including social media, digital, in-store, and TV. Brand lift studies show a 60% increase in purchase intent post-campaign. • Drive Product strategy in collaboration with global R&D team, identifying white space and developing innovation roadmaps that address consumer pain points. • Lead cross functional teams to drive channel strategies across key retailers including Amazon, Lowe’s, the Home Depot, Ace and more. Show less



KCD Brands - Kenmore, Craftsman and Diehard

• Retail
• 1 - 100 Employee

• Craftsman Brand Manager

  • Sep 2015 - May 2017

  • Developed the marketing plan for one of America’s most iconic brands. Led the go-to-market strategy in Tools and Lawn & Garden categories, with over $2 billion in annual sales and first in market share. • Created the brand’s first cause marketing program. Resulted in the brand’s highest performing social initiative, exceeding benchmarks by 85%. • Led agency teams to build integrated marketing campaigns including digital, social media strategy, media campaign and PR activations. • Developed the marketing plan for one of America’s most iconic brands. Led the go-to-market strategy in Tools and Lawn & Garden categories, with over $2 billion in annual sales and first in market share. • Created the brand’s first cause marketing program. Resulted in the brand’s highest performing social initiative, exceeding benchmarks by 85%. • Led agency teams to build integrated marketing campaigns including digital, social media strategy, media campaign and PR activations.



Aisle Rocket

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Director

  • 2014 - 2015

• Account Director

  • 2007 - 2014

  • Build and mentor the account team across two locations to grow brands including including Kenmore, Whirlpool and Vermont Castings.• Transformed Vermont Casting into the #1 recognized brand in the hearth industry through brand portfolio respositioning. Led online content strategy, creating a shopper experience that reduced bounce rates from 96% to 12%.• Developed Kenmore appliances product launch strategies including competitive analysis, product positioning, and channel planning. Consumer research showed a 26% increase of in-store engagement. Show less

• Account Supervisor

  • 2006 - 2007

  • Led marketing for Kenmore Laundry appliances boosting the brand to #1 in sales. Developed integrated campaigns bringing new innovations to market including product positioning, promotional planning, launch strategy and field training. • Developed a laundry marketing campaign that resulted in an unprecedented 89% dryer attachment rate for Whirlpool and Maytag appliances. The integrated campaign was based on a digital first journey and also included direct mail, in-store POP and associate training. Show less



Custom Direct

• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • 2000 - 2006

  • Boosted Kenmore Laundry appliances to #1 in share through integrated campaigns focused on innovation. Led product positioning, promotional planning, content strategy and field training. • Achieved an unprecedented 89% dryer attachment rate for Whirlpool and Maytag appliances with an omni channel marketing campaign. • Led the DiscoverCard account, doubling the business over 2 years. Campaigns achieved unprecedented increases in customer acquisition, activation and retention. • Boosted Kenmore Laundry appliances to #1 in share through integrated campaigns focused on innovation. Led product positioning, promotional planning, content strategy and field training. • Achieved an unprecedented 89% dryer attachment rate for Whirlpool and Maytag appliances with an omni channel marketing campaign. • Led the DiscoverCard account, doubling the business over 2 years. Campaigns achieved unprecedented increases in customer acquisition, activation and retention.