Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Vice President, Media

  • Oct 2022 - Present

• Vice President Media

  • Apr 2021 - Oct 2022

• Media Director

  • Dec 2018 - Apr 2021

  - Develop HCP and DTC brand strategies across multiple therapeutic areas- Strategic partner for clients during key insights and business meetings to meet with internal cross functional teams to understand unmet needs/challenges of brand- Drive analytics and research teams to gather insights and results for all campaigns- Make recommendations on physician segmentation strategies, and aligning messaging to these unique groups- Dive into emerging technology and its application to clients - Managed and paced client budgets Show less

• Associate Media Director

  • Dec 2017 - Dec 2018

• Media Supervisor

  • Apr 2016 - Dec 2017

  *Employee of the Year - 2017**Employee of the Month - November 2017*- Develop and present comprehensive media plans utilizing journal and non-journal formats for pharmaceutical clients- Identify, sell, and execute new media communication opportunities - Investigate, present, develop, and act as team point person for group account assignments.- Prepare and present CMI Capabilities, ByDoctor, Product Manager Orientation, Media Plans, and New Media Presentations to client and/or internal Account Director. - Oversee the development, timing and accuracy of planning deliverables- Develop and track client estimates- Manage account service plans for the group- Ensure all customer interaction and service is performed in a manner which consistently meets or exceeds client expectations.- Monitor actual revenue/hours against estimates and take appropriate action to avoid exceeding the estimates or communicate to the client the need for adjustment Show less



Ogilvy Health

• United States
• Advertising Services
• 500 - 600 Employee

• Media Supervisor

  • Nov 2015 - Apr 2016

• Media Planner

  • Jul 2015 - Nov 2015

• Assistant Media Planner

  • Apr 2014 - Jun 2015

• Media Coordinator

  • Apr 2013 - Apr 2014

  •Plan/execute media plans within medical journals and online medical websites specfically targeting HCP's in an array of therapeutic categories. -Assisting planners/supervisors/directors with coordination of ad materials, including obtaining material due dates, ad specifications, and general communications with creative agencies and publishers-Assistance with coordination of media purchases (i.e., issuance of monthly insertion order and contractual agreements) for advertising in print, digital, and alternative media -Assisting planners/supervisors/directors with implementation of digital media schedules, such as RFP submissions, requesting monthly campaign results from publishers, obtaining ad specifications and material due dates-Assist planners with competitive reports including pulling data from on-line databases-Preparing media plans, schedules, and reports for client & agency personnel-Scheduling meetings with client and agency personnel for director-level and above staff as well as coordination of supplier meetings for the group Show less



Kerwin Communications

• West Caldwell, NJ

• Media Planner/Buyer

  • May 2012 - Apr 2013

  -Manage the everyday needs of my personal accounts and clients as well as work alongside other media planners to assist their clients. -Plan, buy, and reserve media space based on client budgets– magazines, newspapers, out of home (billboards, airports, street furniture) -Develop slide decks to pitch new business as well as report on progress of current business. -Meet with clients to discuss budgets, optimizations, and future recommendations to meet their campaign goals. -Manage the everyday needs of my personal accounts and clients as well as work alongside other media planners to assist their clients. -Plan, buy, and reserve media space based on client budgets– magazines, newspapers, out of home (billboards, airports, street furniture) -Develop slide decks to pitch new business as well as report on progress of current business. -Meet with clients to discuss budgets, optimizations, and future recommendations to meet their campaign goals.



Marist College

• United States
• Higher Education
• 700 & Above Employee

• Social Media Intern

  • Sep 2010 - May 2012

  * Create social media pages for Marist College's Career Service Center* Bring awareness to students of upcoming career opportunities

• President of Fox Paw

  • Sep 2010 - May 2012

  Animal rights group on campus, led meetings, organized community service activities for members for the Dutchess SPCA as well as Woodstock Farms · advertised club raising attendance rate from 10 pre-presidency to currently 150 members.Skills Microsoft Excel, Word, Powerpoint, Photoshop, Illustrator,

• Peer Mentor

  • Sep 2009 - May 2012

  Chosen from my Psychology class to obtain this position* Met with a group of 30 freshman and helped them with the struggles of college life* Helped with any questions about Marist College itself, classes, picking a major, and excelling in the pursuit of their career choices.



MPG

• United States
• Advertising Services
• 500 - 600 Employee

• Media Planning Intern Team Volvo

  • Jun 2011 - Aug 2011

  Worked collaboratively with Volvo Team on media schedules and advertising campaigns for Volvo cars, Yellowtail Wine, and Citizen Watches. Attended corporate meetings, helped to manage accounts, and performed research on future campaign ideas while creating POV's that displayed this work. Worked collaboratively with Volvo Team on media schedules and advertising campaigns for Volvo cars, Yellowtail Wine, and Citizen Watches. Attended corporate meetings, helped to manage accounts, and performed research on future campaign ideas while creating POV's that displayed this work.



MPG ­ Volvo Team

• Media Planning Intern

  • Jun 2011 - Aug 2011

  · Worked collaboratively with Volvo Team on media schedules and advertising campaigns for Volvo cars, Yellowtail Wine, and Citizen Watches. · Attended corporate meetings, helped to manage accounts, and performed research on future campaign ideas while creating POV's that displayed this work. · Worked collaboratively with Volvo Team on media schedules and advertising campaigns for Volvo cars, Yellowtail Wine, and Citizen Watches. · Attended corporate meetings, helped to manage accounts, and performed research on future campaign ideas while creating POV's that displayed this work.



MPG/Media Contacts

• Search Intern

  • Jun 2010 - Aug 2010

  Worked with the Search Team to help manage online campaigns for Google, Bing, and Microsoft * Researched into the latest technology and how it would effect the field of Search and online communications Worked with the Search Team to help manage online campaigns for Google, Bing, and Microsoft * Researched into the latest technology and how it would effect the field of Search and online communications