Deanna Fahey
Account Manager at OutCold- Claim this Profile
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English -
Topline Score
Bio
Credentials
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New Media Drivers License
-Feb, 2015- Oct, 2024 -
Institutional Review Board Certified
Michigan State University
Experience
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OutCold
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Aug 2021 - Present
• Develop productive, collaborative relationships with internal teams and agency partners • Assist with the management and organization of field marketing teams • Understand the functions and processes of all agency departments • Direct communication with clients • Create presentation decks and assist in the development of promotional items • Develop estimates and budgets for clients • Stay up to speed on industry trends and research immersing themselves in client’s brand and competitors
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Blue Chip
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United States
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Advertising Services
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100 - 200 Employee
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Senior Account Executive
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Feb 2021 - Aug 2021
• Responsible for managing and maximizing results for client's marketing programs, and sound financial management across the entire client P&L• Build high value relationships with day-to-day contacts, internal, vendor and client relationships• Lead cross-functional team involvement and strategic devlopment for campaigns/projects on client SOW• Demonstrate clear understanding of team dynamics and individual working styles to optimize day to day workflow.• Actively manage and council direct reports, including onboarding, monitoring of workload, job performance and growth opportunities• Manage multiple client project budgets & client scope with sound financial practices in mind• Support senior leaders to work with client and internal departments to identify and secure client budgets• Develop trusted relationships with clients, gaining understanding of professional/personal motivations and influence• Demonstrate a deep understanding of our client's business and marketing challenges at the brand, category and industry levelsCPG Accounts: Daisy Brand
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Account Executive
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Mar 2018 - Feb 2021
• Developed and actively participate in client and internal meeting preparation, presentations and reports• Provided input during development of projects based on insights and knowledge of client preferences• Acted as a day-to-day resource for clients on program management• Successfully executed print, digital, in store, experiential, production and sponsorship based initiatives• Maintained good working partnerships with clients, agency partners and all agency departments • Kept in-depth insights of the client’s business, specific products/services and competition top of mind and makes adjustments accordingly during campaigns• Reviewed creative executions to ensure creative product remains on strategy and adheres to client identity/brand guidelines• CPG Accounts: Daisy Brand, Butterball, Nutraceuticals
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Associate Project Leader
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Nov 2016 - Mar 2018
• Responsible for communicating and collaborating with internal teams as needed during planning, development and activation of campaigns• Ensured all projects were flawlessly executed and stayed within established timelines and budgets• Created resourcing plan based on project deliverables • Created estimates and determined internal hours to increase profit• Maintained relationships with external vendors and media partners• CPG Accounts: Fisher Nuts, Orchard Valley Harvest, On-Cor
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Lettuce Live Well
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United States
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Wellness and Fitness Services
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Event Coordinator Intern
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Jan 2016 - May 2016
• Responsible for event logistics, including event itinerary, registration and attendee tracking, presentation and materials support, and pre- and post-event evaluations • Cooperated with marketing, public relations, and social media teams to promote and publicize events • Connected with organizations, schools, and businesses to partner in funding, volunteers, sponsorships, and donations for events • Responsible for event logistics, including event itinerary, registration and attendee tracking, presentation and materials support, and pre- and post-event evaluations • Cooperated with marketing, public relations, and social media teams to promote and publicize events • Connected with organizations, schools, and businesses to partner in funding, volunteers, sponsorships, and donations for events
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Old Town Commercial Association
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United States
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Non-profit Organizations
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1 - 100 Employee
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Communications Intern and Festival Director
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May 2015 - Dec 2015
• Festival Director for Oktoberfest and ARTFeast; tasks included: rental, sponsorship, vendor and entertainment bookings, volunteers, and day of event coordination • Responsible for furthering social media presence of OTCA by creating and publishing content to gain awareness • Communicated with local press via press releases, newsletter and website articles to promote events • Festival Director for Oktoberfest and ARTFeast; tasks included: rental, sponsorship, vendor and entertainment bookings, volunteers, and day of event coordination • Responsible for furthering social media presence of OTCA by creating and publishing content to gain awareness • Communicated with local press via press releases, newsletter and website articles to promote events
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Social Media Marketing Intern
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Oct 2014 - Mar 2015
• Executed social media campaigns and enhanced the digital reputation and lead generation potential of artist base through audience growth and engagement • Developed content calendar and topic framework providing frequent content updates through the appropriate social channels • Fully managed community interactions: monitor conversations, respond to reviews and comments and generate conversation • Executed social media campaigns and enhanced the digital reputation and lead generation potential of artist base through audience growth and engagement • Developed content calendar and topic framework providing frequent content updates through the appropriate social channels • Fully managed community interactions: monitor conversations, respond to reviews and comments and generate conversation
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Meridian Entertainment Inc
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United States
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Entertainment Providers
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1 - 100 Employee
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Common Ground Music Festival Street Marketing Team
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Apr 2014 - Jul 2014
• Performed social media and digital marketing tasks to promote the event, as well as updating social media outlets during the 50,000 plus person festival • Applied nontraditional methods and advertising spaces to earn a greater amount of attention in order to establish direct contact with consumers • Performed social media and digital marketing tasks to promote the event, as well as updating social media outlets during the 50,000 plus person festival • Applied nontraditional methods and advertising spaces to earn a greater amount of attention in order to establish direct contact with consumers
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All Terrain
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United States
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Advertising Services
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1 - 100 Employee
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GrubHub Brand Ambassador
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Feb 2014 - May 2014
• Positively enhanced brand awareness amongst campus community by collaborated with team members, agency contacts and client stakeholders to identify possible activation activity • Executed five large events on campus by exercising managerial skills and marketing strategies that generated sales opportunities • Utilized already established networks and relationships to market the brand via word-of-mouth marketing tactics • Positively enhanced brand awareness amongst campus community by collaborated with team members, agency contacts and client stakeholders to identify possible activation activity • Executed five large events on campus by exercising managerial skills and marketing strategies that generated sales opportunities • Utilized already established networks and relationships to market the brand via word-of-mouth marketing tactics
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Education
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2012 - 2016
Michigan State University
Bachelor's Degree, Communication/Public Relations/Mass Media
Community
