Deanna Wert
Vice President Account Executive at Russell Research- Claim this Profile
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Bio
Marie-Paule de Valdivia, LCSW, MBA
I had the pleasure and good fortune of working alongside Deanna for 7 years, at first in a parallel, support staff capacity and then as colleagues in the same division. In that role, she oversaw and had ultimate responsibility for the multi-layered research work with which our division was tasked. The research area we had responsibility for was very strategic, and relied on accurate data, creative ways to gather information, understanding and intimate knowledge of research practices and the ability to translate all of this into actionable brand recommendations and strategies. Whether small, ad hoc projects; or comprehensive brand or market exploration studies; Deanna was always instrumental in ensuring that the project was completed thoroughly, on budget, to the satisfaction of clients. Her ability to encourage the many researchers who worked for her, to guide them and to include them as part of the team resulted in higher levels of productivity, better deliverables and ultimately higher client satisfaction (as measured by repeat contracts.) Deanna will be a strong addition to any research team, at any level.
Peter Gold
Deanna and I were colleagues at Harris Interactive between 2001 and 2008, where she managed several business units. She was instrumental in helping the company to achieve historic revenue growth. Not only is Deanna a solid researcher, but she’s also a professional business executive and strategist who is adept at understanding business issues and able to design strategies to address those issues. She empowered her direct reports to develop and implement tactical plans, but worked closely with them to ensure the plans did not stray far from the overall strategy. More importantly, her deep understanding of business issues enabled her to demonstrate the flexibility needed to change direction when the situation called for a course correction. Deanna was well respected throughout the organization for her finesse as a leader and her entrepreneurial spirit. She is motivating without being overbearing and insightful without being arrogant. She is a tremendous listener, an excellent judge of talent and tenacious in her pursuit of excellence. She is a caring person, but does not shy away from making difficult decisions. While she seeks to engage her direct reports on a personal level, she does not let those relationships interfere with the job at hand. Deanna has the rare ability to deal with a myriad of details without losing sight of the big picture. Deanna would be an extraordinarily valuable resource for anyone in need of a business leader."
Marie-Paule de Valdivia, LCSW, MBA
I had the pleasure and good fortune of working alongside Deanna for 7 years, at first in a parallel, support staff capacity and then as colleagues in the same division. In that role, she oversaw and had ultimate responsibility for the multi-layered research work with which our division was tasked. The research area we had responsibility for was very strategic, and relied on accurate data, creative ways to gather information, understanding and intimate knowledge of research practices and the ability to translate all of this into actionable brand recommendations and strategies. Whether small, ad hoc projects; or comprehensive brand or market exploration studies; Deanna was always instrumental in ensuring that the project was completed thoroughly, on budget, to the satisfaction of clients. Her ability to encourage the many researchers who worked for her, to guide them and to include them as part of the team resulted in higher levels of productivity, better deliverables and ultimately higher client satisfaction (as measured by repeat contracts.) Deanna will be a strong addition to any research team, at any level.
Peter Gold
Deanna and I were colleagues at Harris Interactive between 2001 and 2008, where she managed several business units. She was instrumental in helping the company to achieve historic revenue growth. Not only is Deanna a solid researcher, but she’s also a professional business executive and strategist who is adept at understanding business issues and able to design strategies to address those issues. She empowered her direct reports to develop and implement tactical plans, but worked closely with them to ensure the plans did not stray far from the overall strategy. More importantly, her deep understanding of business issues enabled her to demonstrate the flexibility needed to change direction when the situation called for a course correction. Deanna was well respected throughout the organization for her finesse as a leader and her entrepreneurial spirit. She is motivating without being overbearing and insightful without being arrogant. She is a tremendous listener, an excellent judge of talent and tenacious in her pursuit of excellence. She is a caring person, but does not shy away from making difficult decisions. While she seeks to engage her direct reports on a personal level, she does not let those relationships interfere with the job at hand. Deanna has the rare ability to deal with a myriad of details without losing sight of the big picture. Deanna would be an extraordinarily valuable resource for anyone in need of a business leader."
Marie-Paule de Valdivia, LCSW, MBA
I had the pleasure and good fortune of working alongside Deanna for 7 years, at first in a parallel, support staff capacity and then as colleagues in the same division. In that role, she oversaw and had ultimate responsibility for the multi-layered research work with which our division was tasked. The research area we had responsibility for was very strategic, and relied on accurate data, creative ways to gather information, understanding and intimate knowledge of research practices and the ability to translate all of this into actionable brand recommendations and strategies. Whether small, ad hoc projects; or comprehensive brand or market exploration studies; Deanna was always instrumental in ensuring that the project was completed thoroughly, on budget, to the satisfaction of clients. Her ability to encourage the many researchers who worked for her, to guide them and to include them as part of the team resulted in higher levels of productivity, better deliverables and ultimately higher client satisfaction (as measured by repeat contracts.) Deanna will be a strong addition to any research team, at any level.
Peter Gold
Deanna and I were colleagues at Harris Interactive between 2001 and 2008, where she managed several business units. She was instrumental in helping the company to achieve historic revenue growth. Not only is Deanna a solid researcher, but she’s also a professional business executive and strategist who is adept at understanding business issues and able to design strategies to address those issues. She empowered her direct reports to develop and implement tactical plans, but worked closely with them to ensure the plans did not stray far from the overall strategy. More importantly, her deep understanding of business issues enabled her to demonstrate the flexibility needed to change direction when the situation called for a course correction. Deanna was well respected throughout the organization for her finesse as a leader and her entrepreneurial spirit. She is motivating without being overbearing and insightful without being arrogant. She is a tremendous listener, an excellent judge of talent and tenacious in her pursuit of excellence. She is a caring person, but does not shy away from making difficult decisions. While she seeks to engage her direct reports on a personal level, she does not let those relationships interfere with the job at hand. Deanna has the rare ability to deal with a myriad of details without losing sight of the big picture. Deanna would be an extraordinarily valuable resource for anyone in need of a business leader."
Marie-Paule de Valdivia, LCSW, MBA
I had the pleasure and good fortune of working alongside Deanna for 7 years, at first in a parallel, support staff capacity and then as colleagues in the same division. In that role, she oversaw and had ultimate responsibility for the multi-layered research work with which our division was tasked. The research area we had responsibility for was very strategic, and relied on accurate data, creative ways to gather information, understanding and intimate knowledge of research practices and the ability to translate all of this into actionable brand recommendations and strategies. Whether small, ad hoc projects; or comprehensive brand or market exploration studies; Deanna was always instrumental in ensuring that the project was completed thoroughly, on budget, to the satisfaction of clients. Her ability to encourage the many researchers who worked for her, to guide them and to include them as part of the team resulted in higher levels of productivity, better deliverables and ultimately higher client satisfaction (as measured by repeat contracts.) Deanna will be a strong addition to any research team, at any level.
Peter Gold
Deanna and I were colleagues at Harris Interactive between 2001 and 2008, where she managed several business units. She was instrumental in helping the company to achieve historic revenue growth. Not only is Deanna a solid researcher, but she’s also a professional business executive and strategist who is adept at understanding business issues and able to design strategies to address those issues. She empowered her direct reports to develop and implement tactical plans, but worked closely with them to ensure the plans did not stray far from the overall strategy. More importantly, her deep understanding of business issues enabled her to demonstrate the flexibility needed to change direction when the situation called for a course correction. Deanna was well respected throughout the organization for her finesse as a leader and her entrepreneurial spirit. She is motivating without being overbearing and insightful without being arrogant. She is a tremendous listener, an excellent judge of talent and tenacious in her pursuit of excellence. She is a caring person, but does not shy away from making difficult decisions. While she seeks to engage her direct reports on a personal level, she does not let those relationships interfere with the job at hand. Deanna has the rare ability to deal with a myriad of details without losing sight of the big picture. Deanna would be an extraordinarily valuable resource for anyone in need of a business leader."
Experience
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Russell Research
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United States
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Market Research
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1 - 100 Employee
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Vice President Account Executive
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Jan 2023 - Present
Russell Research is a strategy-driven company that provides brands and companies with the understanding to compete to in today's evolving business world. Russell Research is a strategy-driven company that provides brands and companies with the understanding to compete to in today's evolving business world.
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MetrixLab
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Netherlands
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Market Research
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700 & Above Employee
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Vice President, Client Director
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Dec 2018 - Feb 2023
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands. Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.
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Group 4
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United States
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Furniture and Home Furnishings Manufacturing
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Director of Research
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Feb 2015 - Dec 2018
Group 4 is a highly regarded strategic research-centered design firm devoted to creating and enhancing global brand experiences research driven product, packaging and merchandising design. As research director, I provide end-user insight that informs designers' and engineers' innovation through both qualitative and quantitative research methods including: focus groups (online/in-person), ethnographies, segmentation, A&U, concept screens and validation studies. Group 4 is a highly regarded strategic research-centered design firm devoted to creating and enhancing global brand experiences research driven product, packaging and merchandising design. As research director, I provide end-user insight that informs designers' and engineers' innovation through both qualitative and quantitative research methods including: focus groups (online/in-person), ethnographies, segmentation, A&U, concept screens and validation studies.
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Key Account Manager
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Apr 2011 - Apr 2014
EVP Consulting for strategic accounts. Proactively maintained and expanded key strategic client relationships through connecting experts and offerings that best meets the clients needs. Developed account plans locally and globally and implemented new business efforts to grow business strategically. EVP Consulting for strategic accounts. Proactively maintained and expanded key strategic client relationships through connecting experts and offerings that best meets the clients needs. Developed account plans locally and globally and implemented new business efforts to grow business strategically.
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Synovate
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Market Research
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700 & Above Employee
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VP Retail & Restaurant Practice
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Sep 2009 - Mar 2011
Research team leader for the Retail and Restaurant practice. Charged with maintaining and expanding key clients' relationships and developing research team skills. Research team leader for the Retail and Restaurant practice. Charged with maintaining and expanding key clients' relationships and developing research team skills.
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Harris Interactive
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United Kingdom
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Market Research
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100 - 200 Employee
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SVP Business Leader
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Jul 2007 - Mar 2009
Built and mentored research teams in developing client relationships and driving bottom line growth across Restaurant & Retail, Media & Entertainment, Travel & Leisure, Automotive, Business & Industrial and Professional Services business units.
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VP Research Industry Group
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Jul 2005 - Jun 2007
Research team leader for the Emerging & General Markets business unit including Restaurant & Retail, Media & Entertainment, Business & Industrial, Professional Service Industries
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Sr. Research Director
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Feb 2001 - Jul 2005
Integrated and lead a research team in directing the company’s most strategic research projects and client engagements with premier clients in Financial Services, Professional Services, CPG, Industrial, Technology, Restaurant and Retail.
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Yankelovich
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Market Research
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Research Director
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Oct 1997 - Feb 2001
Managed and mentored a team implementing strategic studies from start to finish. Managed and mentored a team implementing strategic studies from start to finish.
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Education
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University of Wisconsin-Madison
BS, Sociology- Concentration in Analysis and Research
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