Deanna Cuadra
Senior Reporter at Employee Benefit News- Claim this Profile
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Bio
Experience
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Employee Benefit News
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United States
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Online Media
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1 - 100 Employee
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Senior Reporter
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Apr 2023 - Present
New York City Metropolitan Area
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Associate Editor
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Aug 2021 - Apr 2023
New York City Metropolitan Area
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Producer
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Jan 2019 - Present
New York, NY Collaborated on the structural organization and script, leading theme and messaging Interviewed documentary subjects and conducted sensitive research on police misconduct, black maternal health care discrepancies, and racial exploitation in American media Currently developing final cut with the editing team to meet deadlines for submission to film festivals
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MidWave Magazine
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United States
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Entertainment Providers
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1 - 100 Employee
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Editor In Chief
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May 2020 - May 2021
New York, New York, United States Co-founded a multimedia magazine that celebrates diverse expression in pop culture, art, and politics, developing and curating entertaining and relatable content from high school and college creatives Oversaw website and logo design, using Adobe XD and InDesign to collaborate on a shared vision for the brand and website user experience Constructed a brand and social media style guide with our marketing team, articulating brand expectations, aesthetic, and goals
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Mansa Tea
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United States
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Food and Beverage Services
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Marketing Intern
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Jan 2020 - May 2020
New York City Metropolitan Area Conducted research on tea connoisseur culture in New York City in order to reach out and add high end restaurants lacking fine teas to our client list Analyzed and compared Mansa’s social media analytics and target demographic with competitors, informing management on ways to revamp Mansa’s visual aesthetic and brand guide Wrote scripts and shot lists to create instructional videos for Instagram, increasing engagement by 30% Presented at workshops and pop-ups promoting… Show more Conducted research on tea connoisseur culture in New York City in order to reach out and add high end restaurants lacking fine teas to our client list Analyzed and compared Mansa’s social media analytics and target demographic with competitors, informing management on ways to revamp Mansa’s visual aesthetic and brand guide Wrote scripts and shot lists to create instructional videos for Instagram, increasing engagement by 30% Presented at workshops and pop-ups promoting the product, increasing in-person engagement with potential consumers aged 18-29 Show less
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Columbia University - Graduate School of Journalism
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United States
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Higher Education
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100 - 200 Employee
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Media Services Assistant
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Sep 2018 - Mar 2020
New York, NY Checked in and out video equipment for journalism students, efficiently managing line flow and ensuring organized retrieval of equipment Kept track of the journalism school’s equipment through physical and online inventory, finding and logging misplaced equipment Helped advise students on what kind of equipment would be the most effective for their project, so students went into the field with a working knowledge of their equipment as well as how to care for it
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Shine Global Inc
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United States
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Movies, Videos, and Sound
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1 - 100 Employee
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Social Media Intern
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Jan 2019 - May 2019
New York, NY Wrote weekly reports updating management on developments in the film festival circuit, helping determine release dates for Shine content and how to approach their promotion Analyzed global social media trends using Google Analytics and Google Trends for the purpose of identifying opportunities to develop a younger, politically invested audience, increasing followers by 30% on Instagram and 20% on Facebook Developed trailers, B-roll, and sneak peeks of video content for social… Show more Wrote weekly reports updating management on developments in the film festival circuit, helping determine release dates for Shine content and how to approach their promotion Analyzed global social media trends using Google Analytics and Google Trends for the purpose of identifying opportunities to develop a younger, politically invested audience, increasing followers by 30% on Instagram and 20% on Facebook Developed trailers, B-roll, and sneak peeks of video content for social media using Adobe Premier Pro, which increased social media engagement by 20% Created and curated content for Instagram and Facebook, targeting potential donors, and thus increasing attendance at fundraising events by 20% Show less
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Education
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Columbia University in the City of New York
Bachelor of Arts - BA, Film/Cinema/Video Studies