Hongxin (Dean) L.

Head of Marketing at Remarkable Outdoor Living
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Experience

    • Australia
    • Retail Furniture and Home Furnishings
    • 1 - 100 Employee
    • Head of Marketing
      • Oct 2022 - Present

      Sydney, New South Wales, Australia Head of Marketing for Remarkable Group Outdoor Brand - Remarkable Outdoor Living Indoor Brand - La Maison Managing five direct reports, two cross-department direct reports and 2 contractors. Responsible for all things marketing & growth, and cyber security. Brand & Partnership: Featuring on House & Garden, Inside & Out magazines editorial content & aditorial placements. Collab with national reality TV show Selling House Australia for 6 episodes across 2… Show more Head of Marketing for Remarkable Group Outdoor Brand - Remarkable Outdoor Living Indoor Brand - La Maison Managing five direct reports, two cross-department direct reports and 2 contractors. Responsible for all things marketing & growth, and cyber security. Brand & Partnership: Featuring on House & Garden, Inside & Out magazines editorial content & aditorial placements. Collab with national reality TV show Selling House Australia for 6 episodes across 2 seasons. Get mentions on Australian Community Media including The Canberra Times, The Young Witness, The Singleton Argus and more. Paid Media: Managing paid search, paid social & programmatic advertising and achieving ROI 30+. Average CTR 4.5% all funnels. Cyber Security: * Lead and manage security and cyber security setup across multiple states, encompassing 7 stores and over 50 active users from various groups and administrative units. * Oversee the creation of Microsoft 365 Information Technology Infrastructure Library, ensuring comprehensive and robust information management. * Implement access control measures and Multi-Factor Authentication (MFA) to establish groups and team infrastructures to streamline operations. * Execute tenant consolidation. * Manage event management protocols to proactively address security concerns. * Define comprehensive onboard and offboard procedures. * Develop a detailed help desk guidebook to facilitate efficient issue resolution and user support. Ecommerce Website Management: * Take charge of the management of Magento 2, Shopify, and Wordpress stores, ensuring seamless online operations. * Facilitate repository migration to ensure efficient code management and version control. * Provide strategic consultations to developers to align web development efforts with business goals. * Spearheaded the creation of staging themes via Git clone, pull, checkout, commit, push, and review pull requests, ensuring thorough testing and refinement. Show less

    • Australia
    • Advertising Services
    • Founder
      • Jan 2020 - Present

      Australia DEANLONG.io is a performance marketing agency with expertise in SEO, Paid Social, Paid Search and Affiliate Marketing. We power clients' commercial growth and develop campaigns that drive brand engagement. By sharing industry updates and most practical knowledge from my weekly research, our skills are always relevant to bring valuable insights to your market!

    • Software Development
    • Paid Media, SEO & CRO Consultant
      • Dec 2022 - Present

      Sydney, New South Wales, Australia 43.7% CPA decrease in Google Ads audit

    • Australia
    • Individual and Family Services
    • 1 - 100 Employee
    • Search Engine Optimization Consultant
      • Apr 2023 - Present

      Sydney, New South Wales, Australia

    • Australia
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Manager, Paid Search & SEO
      • Apr 2021 - Oct 2022

      Sydney, New South Wales, Australia

    • Australia
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Analytics, Multimedia & SEO Consultant
      • Jul 2021 - Feb 2022

      Sydney, New South Wales, Australia

    • United States
    • IT Services and IT Consulting
    • Digital Marketing Specialist
      • Sep 2020 - Apr 2021

      Sydney, New South Wales, Australia

    • Australia
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Head of Marketing & Ecommerce
      • Sep 2017 - Aug 2020

      Sydney, Australia

    • United States
    • Retail Office Equipment
    • 1 - 100 Employee
    • Marketing & Multimedia Specialist
      • Dec 2016 - Oct 2017

      Guangzhou, Guangdong, China

    • China
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Specialist
      • Jul 2016 - Dec 2016

      Guangzhou, Guangdong, China

    • Singapore
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Marketing Manager (Multimedia)
      • Apr 2015 - Jul 2016

      Guangzhou, Guangdong, China

    • France
    • Software Development
    • 1 - 100 Employee
    • Operation Specialist
      • Oct 2014 - Apr 2015

      Guangzhou, Guangdong, China

    • India
    • Education Management
    • CDC-Recruitment Consultant
      • May 2014 - Nov 2014

      Suzhou, Jiangsu, China

Education

  • Western Sydney University
    Master of Business Administration - MBA, Marketing
    2018 - 2020
  • Zhengzhou University of Aeronautics
    Bachelor of management, Information Management and System Program
    2011 - 2015

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