VP Marketing and Sales

• Feb 2021 - Present

VP Marketing and Sales, Southeast Division, for vertically integrated senior living investment, development, and operating company. VP Marketing and Sales, Southeast Division, for vertically integrated senior living investment, development, and operating company.

Health Insurance Specialist

• 2020 - Feb 2021

02-15 license in 30 states. Offering Health, Life, Medicare, Supplemental, Long Term Care and more. 02-15 license in 30 states. Offering Health, Life, Medicare, Supplemental, Long Term Care and more.

Administrator/Marketing & Advertising Director

• Mar 2008 - Apr 2019

Responsible for all aspects of advertising and marketing for multi unit, company owned locations. Responsible for developing and creating marketing plans, materials and pricing, provide community tours, coordinate move-ins, explain and sign paperwork for residency and state required directives. Provide guidance and input on company website design and functions. Provided purchasing, placement and design of print media, mail as well as SEO and geo-targeting advertising. Perform public speaking engagements to inform and educate the community on healthcare as well as options and information about Senior Living. Liaison for company to professional groups such as community based groups, doctors and hospitals for business to business marketing. Communicate directly with staff, customers and family of residents in any conflict resolution or concerns. I personally loaded the Wellington location of 52 ALF units and pre-leased the 62 unit Jupiter location over 100% of occupancy. Show less

Marketing Director

• Jun 2008 - Aug 2010

Marketing Director/Owner, Franchisor of casual dinning restaurant chain. Responsible for development of collateral materials, menus, limited time offers, television and radio commercials as well as creating contests to increase sales and brand awareness throughout the franchisee community and market place. Responsible for creating and launch of rewards card system as well as development of websites for each location. Help organize interaction and communication platform between franchisees and franchisor. Help grow the system through marketing by adding additional locations in multiple markets outside of Florida. Show less

Sales And Marketing Specialist

• Apr 2008 - Jun 2009

Responsible for all aspects of marketing and advertising for a 300 unit Continuing Care Retirement Community (CCRC) operating under chapter 651 Life Care regulations. Worked with advertising agency to design and create marketing materials and print advertising. Secured and worked with video production company to write and create a series of commercials to run on television and online channels. Negotiated rates and placed ads with local television stations. Performed as company spokesman on all TV/Print advertising to drive traffic to on-site sales office. Performed seminars on and offsite to education and inform the advantages in choosing a life care community for aging residents and their families. Secured 70, 10% refundable deposits on units ranging from $300,000 to $800,000. Show less

Meteorologist

• Jul 1997 - Mar 2008

Research and develop weather forecasts via computer models for the West Palm Beach/Ft Pierce DMA for morning and noon broadcasts. Responsible for forecast for local radio stations as well as local newspapers. Duties included public appearances at civic groups, schools and various organizations about all aspects of weather and tropical systems. Research and develop weather forecasts via computer models for the West Palm Beach/Ft Pierce DMA for morning and noon broadcasts. Responsible for forecast for local radio stations as well as local newspapers. Duties included public appearances at civic groups, schools and various organizations about all aspects of weather and tropical systems.

Meteorologist

• Jun 1995 - Jun 1997

Meteorlogist

• 1991 - 1995

Meteorologist

• Sep 1989 - Jun 1991