Dean Peschau

Content Manager - English at Claneo | Internationales Search & Content Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin Metropolitan Area, DE
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency
  • Polish Elementary proficiency

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Marco Tramonte

Dean was one of my best and brightest students. It was always a pleasure teaching him because he always brought a fresh new way to look at problems and think critically to question the status quo. Dean is knowledgeable, articulate, inquisitive and a leader amongst his peers. And although I taught a few facets of digital marketing, I can confidently say that Dean would be an asset in any industry and really anything he applies himself to. I could not stress enough how much I love teaching students like Dean and wish more students applied themselves as such. Success will surely always follow him.

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Credentials

  • Learning PPC with Google Ads
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • Creating an Editorial Calendar
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Learning Conversion Copywriting
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Learning Infographic Design
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • SEO: Link Building
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Writing Ad Copy
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Learning to Write Marketing Copy
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Email Marketing: Strategy and Optimization
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • Keyword Research Exam
    SEMrush
    Mar, 2020
    - Nov, 2024
  • Scrum Certification Prep + Scrum Master + Agile Scrum Training
    StackSkills
    Feb, 2020
    - Nov, 2024
  • Strategic Thinking
    LinkedIn
    May, 2019
    - Nov, 2024
  • Excel Skills for Business: Intermediate I
    Coursera
    Jun, 2018
    - Nov, 2024
  • Excel Skills for Business: Essentials
    Coursera
    Apr, 2018
    - Nov, 2024
  • Initiating and Planning Projects
    Coursera
    Mar, 2018
    - Nov, 2024
  • Level 4 Certificate in Teaching English to Speakers of Other Languages - Pass B
    University of Cambridge
    Jul, 2009
    - Nov, 2024
  • PPC Fundamentals Exam
    Semrush
    Feb, 2022
    - Nov, 2024
  • Ausbildung in Erster Hilfe (Erste-Hilfe-Lehrgang)
    DGUV Deutsche Gesetzliche Unfallversicherung Landesverbände
    Dec, 2020
    - Nov, 2024
  • Content Marketing and SEO Fundamentals Exam
    Semrush
    Feb, 2022
    - Nov, 2024

Experience

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Content Manager - English
      • Jul 2022 - Present

  • Freelance
    • Berlin, Germany
    • English Language Teacher
      • Jun 2009 - Present

      See above See above

    • Germany
    • Higher Education
    • 1 - 100 Employee
    • English Language Teacher
      • Sep 2010 - Jul 2023

      Create and teach general & Business English lessons/curricula Organization Manage complicated schedules and financial records Detail-oriented & familiar with culturally-sensitive themes Proofreading, translating (DE-EN), copywriting - texts ranging from PhD theses to wine menus to a vegan French pastry cookbook Effective time management and ability to handle multiple actions simultaneously Create and teach general & Business English lessons/curricula Organization Manage complicated schedules and financial records Detail-oriented & familiar with culturally-sensitive themes Proofreading, translating (DE-EN), copywriting - texts ranging from PhD theses to wine menus to a vegan French pastry cookbook Effective time management and ability to handle multiple actions simultaneously

    • Germany
    • Professional Training and Coaching
    • 300 - 400 Employee
    • Online Marketing Student/Class Representative
      • Mar 2021 - Jul 2022

    • Germany
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • eCommerce Manager
      • Sep 2018 - Oct 2020

      Exclusive e-Commerce Manager of an American web shop for a major jewelry retailerCreated and maintained online presence through engaging marketing campaigns (email, Social Media (Facebook, Instagram), newsletters) using current SEO practicesIdentified (negative) keywords to drive the most valuable traffic and write powerful calls-to-action to maximize conversionsResearched current market trends, keywords, and competition to formulate strategies to improve sales and maximize marginsArranged and cultivated relationships with bloggers/influencers to boost brand recognitionMonthly revenues exceeded budget expenditure by 600-1000%. Average sales margins were 35% Show less

    • Logistics Team Member
      • Feb 2015 - Oct 2018

      Verified the accuracy and completeness of orders before preparing them for shipmentDemonstrated the ability to work individually as well as part of a team to maximize outputA consistent top performer in the department to achieve personal and team goalsDoubled or tripled average daily output totals

    • Guest Services Representative
      • Nov 2005 - Jan 2015

      Guest relations including all aspects of front desk procedures, including complaint handling Accurate reservations & billing/payment procedures Worked across multiple departments/disciplines individually and as part of a team Ability to work calmly and efficiently in high-pressure situations Guest relations including all aspects of front desk procedures, including complaint handling Accurate reservations & billing/payment procedures Worked across multiple departments/disciplines individually and as part of a team Ability to work calmly and efficiently in high-pressure situations

    • Manager/Reservations Manager
      • Mar 2001 - Oct 2005

      Managed 60-bed hostel and its staff Developed, implemented and reviewed operational policies and procedures Oversaw the reservations department responsible for bookings for all three properties Co-founded a small, independent pub crawl that operated during the off season to capitalize on a much-needed gap in the walking tour market Managed 60-bed hostel and its staff Developed, implemented and reviewed operational policies and procedures Oversaw the reservations department responsible for bookings for all three properties Co-founded a small, independent pub crawl that operated during the off season to capitalize on a much-needed gap in the walking tour market

  • Lord Stanley Suites on the Park
    • Vancouver, B.C., Canada
    • Operations Manager
      • 1998 - 2000

      Instrumental in the pre-opening arrangements for a 110-suite property including procurement of supplies and suppliers Used yield management to maximize nightly, weekly and monthly room rates Established employee procedures (fire evacuation, guest services, etc.) across multiple departments HR: on-boarding, disciplining, training, and scheduling of staff of 10-15 members Supported accounting department with accurate and complete daily, monthly, year-end financial reporting Promoted a company culture than encouraged top performance and high morale Y2K preparation & implementation Authored employee handbook Show less

Education

  • DCI Digital Career Institute gGmbH
    Online Marketing
    2021 - 2022
  • The University of British Columbia
    Bachelor of Arts (B.A.), British 19th Century History
    1990 - 1994
  • University of Cambridge
    Level 4 Certificate in Teaching English to Speakers of Other Languages (CELTA), Pass B
    2009 -

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