Dean Gershenson

Vice President of Sales USA at PIMMS Group
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Contact Information
us****@****om
(386) 825-5501
Location
Chesterfield, Missouri, United States, US

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Experience

    • South Africa
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Vice President of Sales USA
      • Mar 2023 - Present

      Responsible for sales and management of accounts in the United States. Key responsibilities include sales, sales management, forecasting and growth. Responsible for sales and management of accounts in the United States. Key responsibilities include sales, sales management, forecasting and growth.

  • DTG Consulting Inc
    • St. Louis, Mo
    • Chief Executive Officer
      • Jul 2018 - Mar 2023

      Consulting on a number of sales and marketing projects for a variety of national and regional clients. Responsible for channel strategy, opportunity identification, implementation, growth of revenue, and account base for various projects.  Developed and implemented strategy for first-time placement of a new product and associated services in truck stops nationwide.  Created new business model for packaged products marketer in order to reduce cost and increase profit margins.  Identified previously untapped, new markets for an existing distributor, developed and helped implement strategy to capture that business. Show less

  • ONE20 Inc
    • Greater St. Louis Area
    • Director of Sales
      • Feb 2017 - Jul 2018

      Responsible for developing retail markets for ONE20 products at travel centers, retailers and distributors. Key responsibilities include sales, sales management of retail accounts, both in-store and online, as well as selling and managing distributors. • Opened new markets for ONE20 with first time sales to Best Buy, B & H Photo, Staples and Wal-Mart • Opened 10 new accounts in the first 9 months at ONE 20 • Gained distribution of products into hundreds of independent travel centers across the U.S. Show less

    • Internet Publishing
    • 100 - 200 Employee
    • Director of Sales
      • Jun 2011 - Feb 2017

      Responsible for sales and management of retail accounts, both in-store and online for the U.S. and Canada, as well as selling and managing distributors. Key responsibilities include sales, sales management, profitability, forecasting and growth in North America. • Developed and managed the execution of a 12 month promotional calendar and worked closely with key customers to develop advertising, in-store displays and online promotions. • Opened new RV GPS market for Rand McNally with first time sales to Best Buy, Bi-Mart, Sam’s and Wal-Mart • Developed new Trucking GPS distribution for Rand McNally at Best Buy and Wal-Mart • Doubled sales each year at Amazon and sold 9 new accounts in the first 18 months • Developed new outdoor product markets for both online retailers and through distributors Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Vice President of Sales - Americas
      • Sep 2008 - Feb 2010

      Responsible for sales and management of accounts in North, South, and Central America. Reported directly to the CEO with key responsibilities for sales, sales management, profit, forecasting, and growth in the Americas. • Achieved over 35% growth in revenue in U.S. market for 2009. • Opened new markets in home improvement, automotive, and big box retailers. • Added over a dozen new national & regional accounts, including Wal-Mart, Best Buy, • Ace Hardware, AAFES, Pep Boys, Fry’s, and Tiger Direct. • Added two national distributors to reach new markets. • Developed and managed nationwide rep organization, in-house sales, and distribution. Show less

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director of Sales
      • Dec 2006 - Aug 2008

      Responsible for directing sales and management of distributors nationwide as well as major retail accounts, regional accounts, and on-line business. Report directly to the Vice President of Sales, with key responsibilities for sales, profit, forecasting, opportunity identification, territory growth, channel strategies, and management. • Consistently exceed sales goals • Achieved sales revenue of $124 million in my first year. • Developed new channels of distribution. • Successfully direct and manage rep organization, calling on distributors, retailers, on-line retailers, and TV shopping networks. Show less

    • President
      • Nov 2005 - Dec 2006

      Led consulting organization of sales and marketing professionals, creating new consumer electronics products for clients developing private labels. Products included Flat Screen Television, Computer Monitors, GPS, MP3 Docking stations, Cell Phones, Portable Phones, and Clock Radios. Responsible for sales, marketing, profit & loss, product development, product sourcing, licensing and management of the organization. Led consulting organization of sales and marketing professionals, creating new consumer electronics products for clients developing private labels. Products included Flat Screen Television, Computer Monitors, GPS, MP3 Docking stations, Cell Phones, Portable Phones, and Clock Radios. Responsible for sales, marketing, profit & loss, product development, product sourcing, licensing and management of the organization.

    • Vice President of Sales
      • Oct 2003 - Oct 2005

      Started with the company as the Director of Sales and was promoted in Q4 of 2003 due to exceeding quotas and overall goals. Led the sales and marketing efforts for Tofasco’s consumer electronics division; including Global Positioning Systems, Mobile DVD Players, MP3 Players, and Portable Multi-Media Players. Reported directly to the CEO with key responsibilities for sales and profit, as well as developed and managed a worldwide Rep organization, regional sales managers, and support staff. Marketing responsibilities included brand and packaging development, pricing, and product planning and sourcing. • Developed unique product offerings and selling strategies for division’s first ever sales to Wal-Mart, Circuit City, Canadian Tire, and General Motors. • Increased sales from $1 million to $25million in less than two years. Show less

    • Consumer Electronics
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 1999 - Jun 2002

      Started with the company as the Field Sales Manager and was promoted in Q4 of 2000 due to exceeding quotas and overall goals. Responsible for the sales and marketing of $150 million line of consumer electronics, including DVD Players, Home Theater Systems, and Portable Audio Products. Reported directly to CEO, with key responsibilities for opportunity identification, product planning, pricing strategy, and development of packaging and point-of-sale materials. Directly managed the Wal-Mart, Kmart, and Circuit City accounts. Managed and directed the activities of Portable Audio Product Manager. • Increased U.S. market share in Home Theater category from 1.2% to 10.3% by successfully identifying market opportunities and developing product offerings to capture them. • Created custom product offerings and selling strategies to penetrate the Kmart and Circuit City accounts for the first time in company history, generating $28 million in incremental annual sales. • Capitalized on promotional opportunities and managed return process to successfully increase volume and profitability at Wal-Mart. Show less

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Senior Account Executive
      • Feb 1993 - Oct 1999

      Sold all categories of Panasonic and Technics brands of consumer electronic brands to leading premium incentive companies. Developed customized marketing programs to aid clients in meeting their incentive program objectives in the most cost efficient manner. Accurately forecasted regional volumes for production planning. Managed all aspects of premium and incentive sales, including; prospecting, creative problem solving, customer presentations, contract negotiations, and customer service. • Doubled account base by penetrating markets not previously reached by Matsushita. • Reversed declining profitability trends by identifying and solving major returns problem. • Exceeded sales quotas in excess of 50% every year. Show less

Education

  • Columbia College
    , BSBA, Marketing

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