Experience

AWD Digital

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Digital

  • Apr 2018 - Present

  Digital agency leader responsible for eCommerce & digital strategies. User journey mapping & segmentation. Conversion rate analysis & recommendations. Sales planning & revenue growth. Team & stakeholder management. Budgets and P/L. Digital agency leader responsible for eCommerce & digital strategies. User journey mapping & segmentation. Conversion rate analysis & recommendations. Sales planning & revenue growth. Team & stakeholder management. Budgets and P/L.



Consultant

• Melbounre

• eCommerce & Digital Marketing Consultant

  • Aug 2015 - Present

  Consultant working across various digital brands providing paid search social & display advertising; strategy, campaign development, management & optimisation • SEO; onsite & offsite • Conversion rate optimisation • User experience • Buyer journey mapping • E-mail marketing • E-mail sequencing • Revenue modelling • Marketing calendar LIGHT MEDIA: Paid search audit and strategy development. Implemented campaign restructure that increased sessions by 110.11% and goal conversions by 116.17% BIKE CHASER: eCommerce strategy, revenue & sales modelling. Marketing plan. Redesigned site architecture in line with eCommerce strategy. PHARMA DEAL ONLINE : eCommerce management, digital marketing strategy, eCommerce plan budget & forecast, marketing calendar. User re-engagement & customer retention. STIAL DIGITAL: eCommerce Management. SEO & Paid strategy for high valued brands including 3M & MCG.



Bliss Media

• Melbourne, Australia

• Senior Search Specialist

  • Feb 2015 - Aug 2015

  Design, build & manage paid search campaigns. Client management and reporting Responsibilities • Design, implementation & manage PPC campaigns on Adwords, Facebook, Twitter & LinkedIn • Client management • Campaign reviews & recommendation Successes • The most successful Sussan’s Women’s Fun Ran campaign, with highest engagement and uptake • Highest returns for Tint-a-Car Adwords campaign • Our Watch (Anti Domestic Violence Charity) Twitter advertising and promotion campaign



WeAreDigital

• Melbourne, Australia

• Search Strategist

  • Oct 2013 - Feb 2015

  Design, implement and manage traffic acquisition for major brands. Magento SEO. Paid search, social advertising. Responsibilities • Design & implement eCommerce SEO Strategy • Develop & manage PPC/display campaign • Conduct regular WIP’s • Client management Successes • implementation of SEO & PPC strategy for kikki.K • $8 ROAS for kikki.K • $4.50 ROAS for Diana Ferrari Design, implement and manage traffic acquisition for major brands. Magento SEO. Paid search, social advertising. Responsibilities • Design & implement eCommerce SEO Strategy • Develop & manage PPC/display campaign • Conduct regular WIP’s • Client management Successes • implementation of SEO & PPC strategy for kikki.K • $8 ROAS for kikki.K • $4.50 ROAS for Diana Ferrari