Dean Frear

Senior Digital Marketing Executive at Active Profile
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Credentials

  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • LinkedIn Marketing Strategy
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Sep, 2021
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Sep, 2021
    - Nov, 2024
  • Introduction to Data Studio
    Google
    Sep, 2021
    - Nov, 2024
  • LinkedIn Content and Creative Design
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jun, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jun, 2022
    - Nov, 2024
  • Social Media Certification
    HubSpot Academy
    Feb, 2020
    - Nov, 2024

Experience

  • Active Profile
    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Senior Digital Marketing Executive
      • Oct 2022 - Present

      Executing various digital marketing activities (PPC, paid social, email marketing, landing page builds etc.). Manage campaign budgets and the marketing process, implementation and measurement of digital activities for a number of clients. Support with the onboarding of clients to HubSpot and management of these accounts. Feed into the development of Active Profile's marketing strategy and support the delivery of agreed activity. Manage the AP website from development to general maintenance.

    • Digital Marketing Executive
      • Sep 2021 - Sep 2022

      Executing various digital marketing activities (PPC, paid social, email marketing, landing page builds etc.). Pick up various ad-hoc tasks to support the wider Active Profile team.

  • Wok & Go International & Crepe Delicious UK
    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Apr 2021 - Sep 2021

      I was promoted to Digital Marketing Manager based on my performance over the previous period. This position focused mostly on marketing strategy where I was able to lead and make key decisions on campaigns we ran and at which times. I managed another marketing executive during this period, assigning work between the two of us whilst mentoring them over this period. Key results focused on driving social engagement and growth. The highlight of this period was increasing app usage for one of our restaurants by up to 40%.

    • Digital Marketing Executive
      • Oct 2020 - Apr 2021

      Promoted to Digital Marketing Executive after completing my initial probation period during my time at PFC. Took on more responsibility with social media analysis and reporting where I was tasked with improving current reporting practice. I was included more in strategy discussions regarding social media activity with the goal of aligning sales and marketing to push engagement and drive in-store footfall.

    • Junior Digital Marketing Executive
      • Jul 2020 - Oct 2020

      Joined the team as a Junior Digital Marketing Executive whilst finishing my Masters' studies. Answered to the Operations Director and implemented the vision of the leadership teams for all brands under the PFC umbrella. This role included social media content creation and management, some analytics responsibilities and other general ad-hoc responsibilities.

  • The Carnarvon Castle
    • Liverpool, United Kingdom
    • Assistant Manager
      • Aug 2013 - Jul 2020

      Began this role as a part-timer alongside higher education studies and progressed from cellar cleaner to assistant manager over a 7-year period. My role included general management of staff and the pub. Worked full-time in the pub alongside completing my BA and MSc degrees from LJMU. Introduced modern marketing strategies to the workplace through social media and creating a digital presence on search engines. Began this role as a part-timer alongside higher education studies and progressed from cellar cleaner to assistant manager over a 7-year period. My role included general management of staff and the pub. Worked full-time in the pub alongside completing my BA and MSc degrees from LJMU. Introduced modern marketing strategies to the workplace through social media and creating a digital presence on search engines.

  • Kenyons
    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Mar 2019 - Sep 2019

      I joined Kenyons as a Digital Marketing Intern for a 6 month period. This was more of a general digital marketing position where I had several responsibilities such as creating and executing marketing campaigns across various digital channels, analysing and reporting on campaign performance and assisting in the development of the overall digital marketing strategy for a range of clients. Kenyons had a wide array of clients, some of the projects I was able to work on in some capacity included a professional football club, an airport, several higher education institutions, a medium-sized shopping centre project and others.

  • Tatti Lashes
    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jun 2018 - Sep 2018

      My first position in marketing was a 4 month internship with Tatti Lashes in Liverpool. This positon mostly focused on social media marketing and management. My responsibilities included creating and scheduling social media content, monitoring and analysing key metrics, and generally assisting with social media campaigns to drive engagement and increase brand awareness. My first position in marketing was a 4 month internship with Tatti Lashes in Liverpool. This positon mostly focused on social media marketing and management. My responsibilities included creating and scheduling social media content, monitoring and analysing key metrics, and generally assisting with social media campaigns to drive engagement and increase brand awareness.

  • Camp Greylock
    • Becket, Massachusetts, United States
    • Camp Counselor
      • May 2017 - Aug 2017

      I was a coach at a summer camp in Massachusetts, United States for a 3 month period during the summer in 2017 whilst studying at university. My primary responsibilities included coaching golf and football, as well as assisting with other sports as needed. In this role I was part of a team of 100+ staff members from professional coaches to other camp counsellors where I helped to create a fun and engaging atmospher for the campers. This was a challenging and rewarding experience as I had the opportunity to positively impact the lives of young people through sport and teamwork.

Education

  • Liverpool John Moores University
    Masters, Digital Marketing
    2019 - 2020
  • Liverpool John Moores University
    Bachelor’s Degree, Business Management
    2015 - 2018
  • Hugh Baird College
    BTEC Level 3 Diploma in Sports: Development, Fitness and Coaching, Sport
    2012 - 2014
  • Childwall Sports College
    GCSE
    2006 - 2011

Community

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