Experience

Do Your Thng

• India
• Advertising Services
• 1 - 100 Employee

• Business Head, Community, Partnerships & Academy

  • Feb 2022 - Present

• Client Partner

  • Nov 2020 - Feb 2022

  - Build new client relationships- Develop and assess account strategies to meet revenue targets- Create business proposals for clients and management- Negotiate new business contracts with clients- Offer product and service consultations for clients- Manage teams for client satisfaction and update strategies when necessary- Major Projects: PGI Evara, ITC India, DS Group, Nestlè India, Fateh Education, Financepeer, DaMENSCH, RBL Bank, Marks & Spencer, Havells India, Aditya Birla Health Insurance, American Eagle. CoinDCX,CoinSwitch, MFine Show less

• Content & Community Lead

  • Nov 2019 - Nov 2020



Likee

• Singapore
• Technology, Information and Internet
• 100 - 200 Employee

• Sr. Creative Specialist

  • Jun 2018 - Nov 2019

  - Analyzed project needs, helping create strategic recommendations and creative processes - Led creative briefs and follow-ups from internal teams (creation, writing, production) and external teams to kick off each project - Ensured that any brief (internal or client) is consistent with the global team guidelines, planned in a timely manner & circulated in advance for possible discussions - Created schedules for the various projects, making sure that milestones and deliverables are respected - Ensured documentation and project request information from other teams is complete and accurate - Worked with ongoing trends in the short video industry and social media across - Managed creative agency relationships, particularly to develop dynamic marketing videos and product animations Show less



Redefine Global

• China
• Computer Networking Products
• 1 - 100 Employee

• Content Manager

  • Mar 2018 - May 2018

  - Planned and executed content strategies to drive high engagement - Updated content strategies and direction in accordance with the latest trends and news - QC-ed all content in order to ensure quality, clarity and consistency - Collected, monitored, analyzed app metrics (through GA) and made improvements accordingly - Coordinated with the Product Team for new features on the app - Planned and executed content strategies to drive high engagement - Updated content strategies and direction in accordance with the latest trends and news - QC-ed all content in order to ensure quality, clarity and consistency - Collected, monitored, analyzed app metrics (through GA) and made improvements accordingly - Coordinated with the Product Team for new features on the app



Vicinito

• Content Strategist & Team Lead

  • Jan 2017 - Feb 2018

  - Architected first site-wide and user-focused digital, content and social media strategy for content creation and governance - Defined user-based social media strategy including content planning, campaign development, channel management, governance and guidelines, executive leadership and social media monitoring and analytics- Designed technical requirements for website redesign including responsive design, enhanced search, custom user profiles, keyword strategy and content taxonomy- Created and managed digital presence and community outreach of 100+ writers Show less

• Content Writer

  • Sep 2015 - Jan 2017

  - Content creation and management for the website, copy for website campaigns- Worked with freelancers and bloggers to optimize content for our user base - Sparked the success of e-mail, social media, and Web marketing campaigns by producing, managing,analyzing, and refining campaigns across all digital media- Assured that all content is optimized for search engines, sharing, and distribution acrosschannels