Experience

B&Partners.co

• Brazil
• Advertising Services
• 1 - 100 Employee

• Chief Strategy & Data Officer (CSDO)

  • Jul 2022 - Present

  B&Partners is a network of specialists focused on growth for brands and companies. With 17 companies, 1200+ people and 250+ clients, we offer end-to-end solutions for any technology, sales and marketing growth challenges. As chief strategist, responsible for the integrated strategy of not only the clients, but also the holding. B&Partners is a network of specialists focused on growth for brands and companies. With 17 companies, 1200+ people and 250+ clients, we offer end-to-end solutions for any technology, sales and marketing growth challenges. As chief strategist, responsible for the integrated strategy of not only the clients, but also the holding.



Sandbox Escola de Estratégia

• Brazil
• Professional Training and Coaching
• 1 - 100 Employee

• Founding Partner

  • Oct 2013 - Present

  Sandbox is a startup strategy school. Our proposition is to develop strategic thinkers through practice and strong feedback. Responsible for creating and developing the training programs. Sandbox is a startup strategy school. Our proposition is to develop strategic thinkers through practice and strong feedback. Responsible for creating and developing the training programs.



Ogilvy Brasil

• Brazil
• Advertising Services
• 300 - 400 Employee

• Head of Strategy & Commerce

  • Mar 2018 - Feb 2022

  Strategic leadership for Magazine Luiza, Brazil's most valuable retailer and the leading Brazilian company in digital transformation. Brand and retail strategy; campaign development; intelligence, insights and data activities; social media and branded content planning. Strategic leadership for Schin (Heineken Company entry level brand) during 2019.

• Head Of Planning

  • Sep 2014 - Feb 2018

  Responsible for the strategic thinking of brands like Coca-Cola, Nescau, Telhanorte, Petz, BMW, Pfizer and Magazine Luiza. Member of the board of directors.



LDC

• Brazil
• Advertising Services
• 1 - 100 Employee

• Executive Planning Director

  • Nov 2012 - Sep 2013

  Responsible for the strategic thinking of brands like GVT, Nextel, Red Bull, Yamaha, Toddy, Ambev, Leroy Merlin and Fox Films. Member of the board of directors. Responsible for the strategic thinking of brands like GVT, Nextel, Red Bull, Yamaha, Toddy, Ambev, Leroy Merlin and Fox Films. Member of the board of directors.



SunsetDDB

• Brazil
• Advertising Services
• 100 - 200 Employee

• Executive Planning Director

  • Oct 2010 - Oct 2012

  Responsible for the strategic thinking of brands like Telefonica, Honda Motorcycles, Brastemp, Sadia, Kitchen Aid, Intel, C&A, Philips and J&J. Responsible for the strategic thinking of brands like Telefonica, Honda Motorcycles, Brastemp, Sadia, Kitchen Aid, Intel, C&A, Philips and J&J.



Grupo de Planejamento

• Vice President

  • Jan 2005 - Mar 2011

  (Former Development Director) As part of the board of directors, responsible for all majors initiatives and decisions of the group. Responsible for all the events and training programs of the GP, including 3 succesful planning conferences in Brazil. (Former Development Director) As part of the board of directors, responsible for all majors initiatives and decisions of the group. Responsible for all the events and training programs of the GP, including 3 succesful planning conferences in Brazil.



Lew'Lara\TBWA

• Brazil
• Advertising Services
• 100 - 200 Employee

• Planning Director

  • Oct 2009 - Sep 2010

  Responsible for the strategic planning of brands like Nissan, Visa, Pernambucanas, Schincariol (Nobel and non-alcholic beverages), iG, Oi TV, Pedigree and Nivea. Member of the board of directors. Responsible for the strategic planning of brands like Nissan, Visa, Pernambucanas, Schincariol (Nobel and non-alcholic beverages), iG, Oi TV, Pedigree and Nivea. Member of the board of directors.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Planning Director

  • Apr 2005 - Sep 2009

  Responsible for the strategic planning of several brands, including: Coca-Cola, Cadbury-Adams, Nestlé, Ford, Kraft, Bayer. Leadership in integrated communication projects for Coca-Cola, involving a diverse range of partner companies: media, promotion, content, advertising and events. Partner with CCO and creative directors for defining strategies and concepts for all clients. Innovative research design. Development of training activities for the whole planning department. Active involvement in… Show more Responsible for the strategic planning of several brands, including: Coca-Cola, Cadbury-Adams, Nestlé, Ford, Kraft, Bayer. Leadership in integrated communication projects for Coca-Cola, involving a diverse range of partner companies: media, promotion, content, advertising and events. Partner with CCO and creative directors for defining strategies and concepts for all clients. Innovative research design. Development of training activities for the whole planning department. Active involvement in planning department restructuring and agency repositioning. Show less Responsible for the strategic planning of several brands, including: Coca-Cola, Cadbury-Adams, Nestlé, Ford, Kraft, Bayer. Leadership in integrated communication projects for Coca-Cola, involving a diverse range of partner companies: media, promotion, content, advertising and events. Partner with CCO and creative directors for defining strategies and concepts for all clients. Innovative research design. Development of training activities for the whole planning department. Active involvement in… Show more Responsible for the strategic planning of several brands, including: Coca-Cola, Cadbury-Adams, Nestlé, Ford, Kraft, Bayer. Leadership in integrated communication projects for Coca-Cola, involving a diverse range of partner companies: media, promotion, content, advertising and events. Partner with CCO and creative directors for defining strategies and concepts for all clients. Innovative research design. Development of training activities for the whole planning department. Active involvement in planning department restructuring and agency repositioning. Show less



SunsetDDB

• Brazil
• Advertising Services
• 100 - 200 Employee

• Strategic Planning Manager

  • Oct 2003 - Apr 2005

  Responsible for the strategic planning of clients Itaú Bank, Philips, Walita, Honda (cars and motorcycles), Invista (Lycra), Speedy and Palm. New business pitches planning development. International projects, working both in agency-client and agency network relationships. Qualitative research from planning to analisys. Quantitative research design. Desk research. Graphic softwares basic skills. Responsible for the strategic planning of clients Itaú Bank, Philips, Walita, Honda (cars and motorcycles), Invista (Lycra), Speedy and Palm. New business pitches planning development. International projects, working both in agency-client and agency network relationships. Qualitative research from planning to analisys. Quantitative research design. Desk research. Graphic softwares basic skills.



Miami Ad School

• United States
• Advertising Services
• 1 - 100 Employee

• Bootcamp for Account Planners Coordinator and Teacher

  • Jan 2002 - Dec 2004

  Responsible for adapting, implementing, coordinating and also teaching at Miami Ad School’s account planning program in Brasil Responsible for adapting, implementing, coordinating and also teaching at Miami Ad School’s account planning program in Brasil



LDC

• Brazil
• Advertising Services
• 1 - 100 Employee

• Strategic Planning Manager

  • Jan 1998 - Sep 2003

  (Former Strategic Planning Supervisor and Planning Intern) Responsible for the strategic planning for clients such as Coca-Cola (Coca-Cola Light and non-carbs), UOL and Harley Davidson. Strategic planning for Coca-Cola repositioning. Active involvement in the strategic planning of brands such as HSBC, Sprite and Sabesp. New business pitches planning development, such as AOL and GVT. International projects, working both in agency-client and agency network relationships. Qualitative… Show more (Former Strategic Planning Supervisor and Planning Intern) Responsible for the strategic planning for clients such as Coca-Cola (Coca-Cola Light and non-carbs), UOL and Harley Davidson. Strategic planning for Coca-Cola repositioning. Active involvement in the strategic planning of brands such as HSBC, Sprite and Sabesp. New business pitches planning development, such as AOL and GVT. International projects, working both in agency-client and agency network relationships. Qualitative research from planning to analisys. Quantitative research design. Desk research. Graphic softwares basic skills. Video production for presentations. Show less (Former Strategic Planning Supervisor and Planning Intern) Responsible for the strategic planning for clients such as Coca-Cola (Coca-Cola Light and non-carbs), UOL and Harley Davidson. Strategic planning for Coca-Cola repositioning. Active involvement in the strategic planning of brands such as HSBC, Sprite and Sabesp. New business pitches planning development, such as AOL and GVT. International projects, working both in agency-client and agency network relationships. Qualitative… Show more (Former Strategic Planning Supervisor and Planning Intern) Responsible for the strategic planning for clients such as Coca-Cola (Coca-Cola Light and non-carbs), UOL and Harley Davidson. Strategic planning for Coca-Cola repositioning. Active involvement in the strategic planning of brands such as HSBC, Sprite and Sabesp. New business pitches planning development, such as AOL and GVT. International projects, working both in agency-client and agency network relationships. Qualitative research from planning to analisys. Quantitative research design. Desk research. Graphic softwares basic skills. Video production for presentations. Show less