Director of Digital Marketing

• Aug 2022 - Present

Founder, Lead Strategist

• Oct 2016 - Present

Rebranded my personal freelancing LLC into The Local Demand. The Local Demand is a data-driven strategy to grow awareness and interest in local home services using the largest, most robust marketing tool on the planet —the internet.• In charge of all marketing for Core Exteriors resulting in $1.5 million in revenue in first year and growth YoY the next 2 years• Helped Core Exteriors become one of the fastest GAF Master Elite contractor in GAF history• Managed a Google Ads account with a non-profit grant that resulted in 5,000 (free) monthly website visitors

Digital Marketing Manager

• Nov 2021 - Jul 2022

Digital Marketing Manager

• Apr 2021 - Oct 2021

Lead the development and execution of DecksDirect digital marketing strategy. Manage and coach the internal team and agency partners to build awareness and positioning for DecksDirect throughout the whole customer journey.• Set up Google shopping feed to sync with catalog that resulted in $150,000 in incremental weekly revenue• SEO efforts resulted in top SEO market share for decking terms beating out big box stores --The Home Depot, Lowes, and Menards• SEO efforts resulted in the most keywords ranked on page 1 in company history

Digital Marketing Manager

• Jun 2020 - Nov 2020

COVID-19 Related LayoffI led Windmill's client digital strategy and implementation from start to finish, keeping the lines of communication open, removing project roadblocks, and ensuring client satisfaction.• Created an internal holistic paid acquisition process to improve ROI by as much as 44% for clients• Created A/B testing plan for Facebook ads improving ROI by 18% COVID-19 Related LayoffI led Windmill's client digital strategy and implementation from start to finish, keeping the lines of communication open, removing project roadblocks, and ensuring client satisfaction.• Created an internal holistic paid acquisition process to improve ROI by as much as 44% for clients• Created A/B testing plan for Facebook ads improving ROI by 18%

Digital Media Manager

• Oct 2018 - Apr 2020

COVID-19 Related LayoffManaged a team of 5 super-smart analysts and planners. Provided insight and thought leadership to direct and define client’s business objectives and goals across search, social and e-commerce platforms. Oversaw the development, implementation, and measurement of impactful, data-driven paid media long-term and short-term strategies. Developed and lead new hire training and assist with the agency’s external efforts: recruitment, community engagement, and marketing.• Improved Paid Search measurement with call tracking resulting in 1,699% in ROAS• Increased a client's monthly organic traffic by 162%• Consolidated 190 websites into a single domain that resulted in 34% increase in traffic in first 3 monthsAccounts worked on:RAYUS RadiologyRTI Surgical (coflex & SImmetry)Brain & Life MagazineAmerican Academy of NeurologistsLifetouchJC Penney PortraitsPrestige PortraitsTennant

Digital Strategist

• Oct 2016 - Mar 2020

In charge of digital marketing (building and maintaining the website, SEO, paid media, content and email marketing, organic/paid social) and traditional marketing (mailers, build boards, radios ads, trade shows).• In charge of all marketing for Core Exteriors resulting in $1.5 million in revenue in first year and growth YoY the next 2 years• Helped Core Exteriors become one of the fastest GAF Master Elite contractor in GAF history In charge of digital marketing (building and maintaining the website, SEO, paid media, content and email marketing, organic/paid social) and traditional marketing (mailers, build boards, radios ads, trade shows).• In charge of all marketing for Core Exteriors resulting in $1.5 million in revenue in first year and growth YoY the next 2 years• Helped Core Exteriors become one of the fastest GAF Master Elite contractor in GAF history

Sr. Digital Strategist

• Jul 2018 - Oct 2018

Acquisition Related LayoffAccounts worked on: Warners’ StellianPSI (Vanicream)Crystal FarmsXcentric Mold Acquisition Related LayoffAccounts worked on: Warners’ StellianPSI (Vanicream)Crystal FarmsXcentric Mold

Sr. Digital Marketing Specialist

• Jul 2017 - Jul 2018

Developed and teach complete Digital Marketing Training for JR Digital Marketing Specialists. Developed internal process docs for SEO, PPC, Google Analytics, CRO, Email, Content, Landing Pages, and more. Ran PPC campaigns with budgets as large as $100k a month.• Directed the paid campaign to increase awareness for Cargill's Nurtrena brand resulting in 285,652 brand impressions and 3,616 visits with a conversion rate of 22.7%• Launched new salary guides to provide thought leadership "lead magnet" which resulted in 171 incremental leads with a conversion rate of 38%Accounts worked on:CargilVersiqueBiProInforBepexGarlands Inc. Transition Networks

Sr. Digital Marketing Specialist

• Jun 2016 - Jul 2017

Accounts worked on:PaR SystemsDoAll SawsGrizzly CoolersTool GasTwin Cities Closets

Digital Marketing Specialist

• Feb 2015 - Jun 2016

Accounts worked on:ProMed Molded ProductsGold GuysWolkerstorferDiesel DogsTeam Catfish

Digital Marketing Associate

• Jan 2014 - Feb 2015

Accounts worked on:Zippo OutdoorGun Broker50 Campfires Accounts worked on:Zippo OutdoorGun Broker50 Campfires

Category Navigation Specialist

• Aug 2012 - Jun 2013

• Collaborate with internal business partners to feature relevant item content on target.com guided by merchandising objectives and promotional planning that maximizes guest experience and multi-channel sales. • Execute technical acumen by using page build tools (WCS, Endeca and JSP), maintaining SQL queries (Prism) and heavily involved in QA (Jira). • Collaborate with internal business partners to feature relevant item content on target.com guided by merchandising objectives and promotional planning that maximizes guest experience and multi-channel sales. • Execute technical acumen by using page build tools (WCS, Endeca and JSP), maintaining SQL queries (Prism) and heavily involved in QA (Jira).

Marketing Associate

• Jan 2012 - Aug 2012

• Directed and oversaw the design of marketing collateral, video and website content for a new product launch• Conducted competitive market analysis to determine potential opportunities for new launches• Developed a PR plan with an outside agency to meet the objectives of two new product launches while staying within budget• Led the marketing efforts on a cross-functional team to bring a new product to market • Directed and oversaw the design of marketing collateral, video and website content for a new product launch• Conducted competitive market analysis to determine potential opportunities for new launches• Developed a PR plan with an outside agency to meet the objectives of two new product launches while staying within budget• Led the marketing efforts on a cross-functional team to bring a new product to market