Diane Cuneo
Research Writer/Social Media Marketing at InkBlot Narratives- Claim this Profile
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Timothy Rose
Diane is brilliant, passionate and has the unorthodox savvy to not merely think outside of the box but to question the box itself and build something far more clever than anyone expected. Having had the honor to work for her during my early stages of my career as a creative, she taught me that good enough was never acceptable. I felt honored to remain her friend after years of journeys that took me around the world and blessed to have learned from her along the way. Her book, "Mary Louise Loses Her Manners" was not only my son's favorite book as a kid but also one of mine. He used to say, "Dad, you really know the person who wrote this?" and I always felt proud to say, "Yes, she's a good friend of mine."
Evan Hackel
"I have worked with Diane for over 20 years, having retained her on several occasions as the need arose in my capacity as both President of Flooring America and Carpet One. I have called on her to assist me in both long-term and short-term strategic planning (and subsequent strategic documentation), new business ideas, marketing strategies and marketing concepts around those ideas, creative briefs, general business coaching, and speech writing. Working with Diane is anything but a traditional work experience. Diane is a game changer. She is someone you go to when you're looking for something exceptional, when you want someone you can count on not to give up—or let you give up—before you find it. Her ability to think both logically and out-of-the box at the same time, and her passion for pushing you toward new ideas that deliver the desired results are her finest qualities. If you're looking for someone to confirm what you believe you already know, or to do whatever you say because you sign their paycheck (vs because it's aligned with your goals and objectives), Diane is not the consultant for you. If you want someone who will push the envelope, who will inspire everyone in your organization to
Timothy Rose
Diane is brilliant, passionate and has the unorthodox savvy to not merely think outside of the box but to question the box itself and build something far more clever than anyone expected. Having had the honor to work for her during my early stages of my career as a creative, she taught me that good enough was never acceptable. I felt honored to remain her friend after years of journeys that took me around the world and blessed to have learned from her along the way. Her book, "Mary Louise Loses Her Manners" was not only my son's favorite book as a kid but also one of mine. He used to say, "Dad, you really know the person who wrote this?" and I always felt proud to say, "Yes, she's a good friend of mine."
Evan Hackel
"I have worked with Diane for over 20 years, having retained her on several occasions as the need arose in my capacity as both President of Flooring America and Carpet One. I have called on her to assist me in both long-term and short-term strategic planning (and subsequent strategic documentation), new business ideas, marketing strategies and marketing concepts around those ideas, creative briefs, general business coaching, and speech writing. Working with Diane is anything but a traditional work experience. Diane is a game changer. She is someone you go to when you're looking for something exceptional, when you want someone you can count on not to give up—or let you give up—before you find it. Her ability to think both logically and out-of-the box at the same time, and her passion for pushing you toward new ideas that deliver the desired results are her finest qualities. If you're looking for someone to confirm what you believe you already know, or to do whatever you say because you sign their paycheck (vs because it's aligned with your goals and objectives), Diane is not the consultant for you. If you want someone who will push the envelope, who will inspire everyone in your organization to
Timothy Rose
Diane is brilliant, passionate and has the unorthodox savvy to not merely think outside of the box but to question the box itself and build something far more clever than anyone expected. Having had the honor to work for her during my early stages of my career as a creative, she taught me that good enough was never acceptable. I felt honored to remain her friend after years of journeys that took me around the world and blessed to have learned from her along the way. Her book, "Mary Louise Loses Her Manners" was not only my son's favorite book as a kid but also one of mine. He used to say, "Dad, you really know the person who wrote this?" and I always felt proud to say, "Yes, she's a good friend of mine."
Evan Hackel
"I have worked with Diane for over 20 years, having retained her on several occasions as the need arose in my capacity as both President of Flooring America and Carpet One. I have called on her to assist me in both long-term and short-term strategic planning (and subsequent strategic documentation), new business ideas, marketing strategies and marketing concepts around those ideas, creative briefs, general business coaching, and speech writing. Working with Diane is anything but a traditional work experience. Diane is a game changer. She is someone you go to when you're looking for something exceptional, when you want someone you can count on not to give up—or let you give up—before you find it. Her ability to think both logically and out-of-the box at the same time, and her passion for pushing you toward new ideas that deliver the desired results are her finest qualities. If you're looking for someone to confirm what you believe you already know, or to do whatever you say because you sign their paycheck (vs because it's aligned with your goals and objectives), Diane is not the consultant for you. If you want someone who will push the envelope, who will inspire everyone in your organization to
Timothy Rose
Diane is brilliant, passionate and has the unorthodox savvy to not merely think outside of the box but to question the box itself and build something far more clever than anyone expected. Having had the honor to work for her during my early stages of my career as a creative, she taught me that good enough was never acceptable. I felt honored to remain her friend after years of journeys that took me around the world and blessed to have learned from her along the way. Her book, "Mary Louise Loses Her Manners" was not only my son's favorite book as a kid but also one of mine. He used to say, "Dad, you really know the person who wrote this?" and I always felt proud to say, "Yes, she's a good friend of mine."
Evan Hackel
"I have worked with Diane for over 20 years, having retained her on several occasions as the need arose in my capacity as both President of Flooring America and Carpet One. I have called on her to assist me in both long-term and short-term strategic planning (and subsequent strategic documentation), new business ideas, marketing strategies and marketing concepts around those ideas, creative briefs, general business coaching, and speech writing. Working with Diane is anything but a traditional work experience. Diane is a game changer. She is someone you go to when you're looking for something exceptional, when you want someone you can count on not to give up—or let you give up—before you find it. Her ability to think both logically and out-of-the box at the same time, and her passion for pushing you toward new ideas that deliver the desired results are her finest qualities. If you're looking for someone to confirm what you believe you already know, or to do whatever you say because you sign their paycheck (vs because it's aligned with your goals and objectives), Diane is not the consultant for you. If you want someone who will push the envelope, who will inspire everyone in your organization to
Experience
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InkBlot Narratives
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United States
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Media Production
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1 - 100 Employee
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Research Writer/Social Media Marketing
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Jan 2020 - Present
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Petlantic, Inc.
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San Francisco and Istanbul
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Content & Digital Strategist
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Mar 2018 - Jan 2020
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Strategic Marketing Services
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2017 - Feb 2018
Consumer/Market Research, Idea-to-Brand Development, Brand Re-Positioning, Strategic and Organizational Re-alignment, Research analysis & Stress Testing, Website Concept-to-Content Creative Services. Serve as strategic adviser to CEO, President, or other top decision-makers. Challenge business organizations to move past incremental improvements and toward innovation—and how to tell the difference. Conduct one-on-one interviews and perform analysis to identify rational/emotional needs, drivers and perceptions to gain deep understanding of target. Provide strategy and research reports in various creative formats—including narrative and creative non-fiction writing styles—to foster deep learning and retention. Lead ideation sessions, provide ideation tools for management retreats. Produce internal communication tools, speeches, and presentations and run small group sessions for clients. Contact me for examples of work. Show less
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Senior Strategist/Creative Director
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Jan 2013 - 2016
Responsible for new business strategies, research analysis, strategy development, and presentation of work. Within three years of inception, agency was named one of the top 20 agencies in St. Louis. Successfully led teams through complex thinking processes in development of high-quality deliverables for such clients as Warner-Lambert, McDonalds, Pfizer, Coca Cola, Adams, and Anheuser-Busch. Successfully created a strategic plan with Partner to re-position the company as a strategic marketing agency specializing in creative strategy, brand repositioning, and new concept generation for Fortune 500 companies. Billings tripled in the first year. Developed several proprietary strategic tools to differentiate BRADO and link its services with unmet client needs, including the visually exciting Opportunity Mapping. Competently juggled multiple projects while maintaining focus on productivity and profitability. See Portfolio Case Studies for examples and more details Show less
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Acxiom
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United States
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Advertising Services
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700 & Above Employee
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Sr. Marketing Strategist
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Mar 2010 - Dec 2012
Business rules and communication strategies for internal communication sites Content strategy Developed business rules, features, user stories, content strategy and conceptual wireframes for next-generation Corporate Intranet. Studied and evaluated sales, lead management, and marketing performance processes and identified, diverse profit drivers and key performance indicators. Developed a unique set of processes to track, measure, and analyze the performance of all marketing efforts; custom-tailored for the company’s culture and aligned with overall company objectives to integrate sales and marketing. Developed an end-2-end lead management pilot program taking a lead from first contact (SEO/SEM campaign), tracking, scoring, nurturing, and moving forward through the marketing and sales funnel all the way to conversion with tracking, measuring, reporting, and analysis. Show less
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Shopzilla
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Los Angeles
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Business Analyst/QA
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Sep 2008 - Aug 2009
Providing business analysis for the duration of a critical website initiative. Responsible for assuring the quality and functionality of a business-critical sessionization service which had to meet the approval of a number of department heads. Since the new sessionization service had a direct impact on the business performance metrics of each department with many 'zero-sum game' scenarios, it was vital to have both a deep understanding of each department's measurable contributions and the sessionization process in terms of how accurately and 'fairly' it assigned credit to each department. Understanding business requirements, supporting business and development in assuring the quality of site releases, and identifying and communicating risks in a timely manner were my primary responsibilities. These responsibilities were facilitated through extensive one-on-one interviews with department heads and engineers as well as developing test cases, filing defects following established processes, and performing black box and grey box tests to ensure releases meet business requirements. I also developed a functional Knowledge Database for the organization. Show less
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VSA Partners
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United States
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Design Services
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100 - 200 Employee
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Strategist/Writer
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2006 - 2007
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Community
