David Buonfiglio
Vice President, Digital at TVB- Claim this Profile
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Bio
I was looking to find a senior level position media sales. Internet Broadcasting was a company I wanted to work for as they were the leader in Internet marketing services for nearly all the major media brands including CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting and more. David Bonfiglio was the VP of Sales at Internet Broadcasting. There is little that could have prepared me for the level of responsibility and exposure the position of Regional Sales Director would bring after David hired me in June of 2007. Fortunately, David had the industry experience and the ability to bring me up to speed in my region. Within a few months, I was managing eight TV Station’s Internet Marketing programs. This included strategy, training, sales and quarterly budget management. David’s guidance and leadership was the difference for me. I would recommend David to any company looking for a seasoned sales and marketing leader that is hard working, honest, and conducts himself with the utmost integrity. Tom Stevens 847-452-3727
Dave hired me as a Regional Sales Director at Internet Broadcasting and mentored me in my role of servicing our partners, clients, and advertisers. I enjoyed my time working for Dave and appreciated his management skills and drive to make his employees as successful as they can be.
I was looking to find a senior level position media sales. Internet Broadcasting was a company I wanted to work for as they were the leader in Internet marketing services for nearly all the major media brands including CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting and more. David Bonfiglio was the VP of Sales at Internet Broadcasting. There is little that could have prepared me for the level of responsibility and exposure the position of Regional Sales Director would bring after David hired me in June of 2007. Fortunately, David had the industry experience and the ability to bring me up to speed in my region. Within a few months, I was managing eight TV Station’s Internet Marketing programs. This included strategy, training, sales and quarterly budget management. David’s guidance and leadership was the difference for me. I would recommend David to any company looking for a seasoned sales and marketing leader that is hard working, honest, and conducts himself with the utmost integrity. Tom Stevens 847-452-3727
Dave hired me as a Regional Sales Director at Internet Broadcasting and mentored me in my role of servicing our partners, clients, and advertisers. I enjoyed my time working for Dave and appreciated his management skills and drive to make his employees as successful as they can be.
I was looking to find a senior level position media sales. Internet Broadcasting was a company I wanted to work for as they were the leader in Internet marketing services for nearly all the major media brands including CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting and more. David Bonfiglio was the VP of Sales at Internet Broadcasting. There is little that could have prepared me for the level of responsibility and exposure the position of Regional Sales Director would bring after David hired me in June of 2007. Fortunately, David had the industry experience and the ability to bring me up to speed in my region. Within a few months, I was managing eight TV Station’s Internet Marketing programs. This included strategy, training, sales and quarterly budget management. David’s guidance and leadership was the difference for me. I would recommend David to any company looking for a seasoned sales and marketing leader that is hard working, honest, and conducts himself with the utmost integrity. Tom Stevens 847-452-3727
Dave hired me as a Regional Sales Director at Internet Broadcasting and mentored me in my role of servicing our partners, clients, and advertisers. I enjoyed my time working for Dave and appreciated his management skills and drive to make his employees as successful as they can be.
I was looking to find a senior level position media sales. Internet Broadcasting was a company I wanted to work for as they were the leader in Internet marketing services for nearly all the major media brands including CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting and more. David Bonfiglio was the VP of Sales at Internet Broadcasting. There is little that could have prepared me for the level of responsibility and exposure the position of Regional Sales Director would bring after David hired me in June of 2007. Fortunately, David had the industry experience and the ability to bring me up to speed in my region. Within a few months, I was managing eight TV Station’s Internet Marketing programs. This included strategy, training, sales and quarterly budget management. David’s guidance and leadership was the difference for me. I would recommend David to any company looking for a seasoned sales and marketing leader that is hard working, honest, and conducts himself with the utmost integrity. Tom Stevens 847-452-3727
Dave hired me as a Regional Sales Director at Internet Broadcasting and mentored me in my role of servicing our partners, clients, and advertisers. I enjoyed my time working for Dave and appreciated his management skills and drive to make his employees as successful as they can be.
Experience
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TVB
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Vice President, Digital
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Jun 2019 - Present
A newly created position within the trade association for the broadcast television industry, this role supports broadcast TV's ongoing commitment to provide local advertisers with state-of-the-art digital advertising products and services.
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Cordillera Digital
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United States
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Advertising Services
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1 - 100 Employee
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VP, Sales and Development
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Jan 2010 - Mar 2019
One of the first employees of newly formed digital division. With division president, crafted corporate structure, developed product suite for sustainable and scalable revenue growth. Manage all revenue/marketing initiatives across enterprise and local properties, leading 35 FTEs in local markets. Since 2010, generated a Compound Annual Growth Rate of 25.1% for division revenue. Provide strategic guidance to production, ad ops and content creators to maximize revenue. Collaborate with all local and corporate stakeholders, ensuring effective communications, timely responses and revenue goal achievement.
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Barrington Broadcasting
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1 - 100 Employee
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President, Barrington Interactive
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Feb 2008 - Jan 2010
Responsible for all aspects of Barrington Broadcasting's 23 station web sites. Drove strategy for news and vertical content, technology, sales and marketing.Lead a team of 10 corporate and 45 local FTEs, coordinating communications and best practices among newsrooms, sales departments, general managers and technologists.Grew sales, page views and audience engagement each month for 24 consecutive months.Managed P&L, establishing monthly profitability for the division after six months with the company.
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Internet Broadcasting
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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VP Sales
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Mar 2004 - Dec 2007
Responsible for overseeing and supporting approximately $65M of local web sales on behalf of our partner television stations. Identified and managed the implementation of several high-yielding advertising products in the home improvement, healthcare, real estate and automotive categories. Conceptualized and managed the implementation of a web-based sales packaging and processing tool to be used by more than 600 TV account executives across the country. Managed a team of Regional Sales Managers who consult TV stations and their sales teams on generating web revenue. Directed an ops team responsible for creating approximately 1000 customized sales packages and post-sale reports each month.
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Regional Sales Director
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Mar 2000 - Mar 2004
Managed sales for WCVB-TV’s companion web site, WCVB.com, exceeding local web revenue budgets each year. Assigned broader responsibilities to consult and train sales personnel in TV stations located in 15 cities around the country. Structured and managed new sales relationship with Eagle TV Sales, a television sales rep firm, introducing web selling to 75 traditional TV salespeople in 10 sales offices around the country. Promoted to Vice President, Local Sales and relocated to the corporate headquarters in Minneapolis, MN.
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Boston University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Sep 2001 - May 2003
Taught TV sales and marketing class for the school of communications. The 400 level course had MBA students, law school students as well as a number of undergraduates.
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NECN
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Portugal
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Non-profit Organization Management
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1 - 100 Employee
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General Sales Manager
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Jun 1995 - Mar 2000
Responsible for all aspects of advertising sales including marketing, research, sales operations and expense budgeting. Revamped entire sales department, hiring new managers and account executives. Increased advertising revenue 30%-50% each year while achieving annual budgets with no appreciable growth in audience ratings. In my second full year, cable channel turned profitable on the strength of advertising sales growth.
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WTAJ TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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LSM and AE
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1994 - 2000
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Education
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1979 - 1983
Amherst College
Bachelor of Arts (B.A.) -
1986 - 1987
Northwestern University
MSJ, Broadcast Journalism -
1975 - 1979
Phillips Exeter Academy
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