dayoung danielle yim
Marketing Manager at Girls in Tech - Korea (걸스인텍)- Claim this Profile
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Bio
Credentials
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Google Analytics Individual Qualification
구글Jun, 2021- Nov, 2024 -
Level 2 Social Worker's Certificate
Korean Society of Social WorkersApr, 2019- Nov, 2024
Experience
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Girls in Tech - Korea (걸스인텍)
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South Korea
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Non-profit Organizations
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1 - 100 Employee
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Marketing Manager
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Jul 2022 - Present
1. Social Media Marketing - Generate and update the content for social media posts to raise awareness of our programs and activities - Boost brand awareness and engagement under the direction of the HQ Brand & Communications 2. "All About IT Sales" event to IT sales professionals Planed and executed the event start to finish. The event helped to connect IT sales professionals with each other and with the latest information and trends in the industry. Responsible for the following tasks: - Planning the event agenda and speakers - SNS Marketing the event to IT sales Junior, Mid-level professionals - Managing the event - Moderating the event sessions - Track attendance and gather feedback after each program - Work with sponsorship and events teams to provide best service to participants 3. Keep abreast of trends on IT technologys and broader industry developments Show less
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Slowalk
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South Korea
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Advertising Services
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1 - 100 Employee
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Brand Strategy Consultant
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Aug 2022 - Dec 2022
1. Website Redesign and Verbal Branding Project Through Website Branding: - Conducted research on the target audience, brand values, brand image and analysis for high impact strategic topics - Developed a tone & voice that was effective in communicating the brand's identity and values. - Coordinated the work of the task force and ensuring that all stakeholders were on the same page. - Proposed a menu-tree and menu-name that reflected result of the brand workshop and the client's business roadmap. - Designed copywriting structures for slogans and product copy. 2. Offline Event Branding and Operation - Developed and executed brand questionnaires for new logo development - Cleared roadblocks which the cost and time of outsourcing 3D production with the design team to create 2D storyboards. - Collaborated with stakeholders & external agencies and Managed a quality control process for 11 types of collaterals such as brochure, leaflet, poster 3. Campaign guide activity kit - Organizing the rules of the guide according to the planning direction. ( Set the rules by conducting client interviews and extracting seven rules from the concept outline of "boundaries" and "lines". The client interviews revealed that "boundaries" are actions that can be a trigger for sexual harassment. I focus on awareness of statements that are considered sexual harassment, despite good intentions.) - The final concept was the "co-manner space" concept inspired by coworking spaces and emphasized the importance of working together and respecting boundaries. 4. Global Gender Equality Issues Research and Card News Writing - Included legal provisions, overseas papers, institutional reports, and statistical data in a way that is easy for the general public to understand. - Edited by avoiding metaphorical expressions and using a factual but not stiff tone. - Created Presentation and Produced with client content calendars, mockups and final creatives Show less
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Day1 Company
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South Korea
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Education Administration Programs
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1 - 100 Employee
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Product Manager (SB CIC)
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Mar 2022 - Aug 2022
1. Market Research & Content Product Launch (by Excel, Spreadsheet) - Performed market research despite the lack of internal data. And launched a new product by researching external data such as YouTube, podcasts, audiobooks, university liberal arts classes, and self-development content. - Used quantitative data to identify customer needs. I collected data on self-development content (time, cost), YouTube and podcasts (likes, views), and liberal arts courses (number of lectures, course ratings). by Excel - Wrote a 1-page report that persuaded the CX, marketing, and design teams by identifying our unique selling proposition (USP) and the differences between our product and our competitors. - Proposed all marketing messages on the landing page to persuade marketers. 2. Renewal the "Boot Camp Taster" product for marketers. - Conducted competitor analysis and market research - Founded that the product's lifecycle was changing from growth to maturity. - Suggested new strategy which is change the product composition and USP. - Changed selling marketing jobs on a project-by-project basis - Changed the promotional copy from "You can quickly get a job" to "Try a real-world project from A to Z and get a job." 3. Signed a memorandum of understanding (MOU) with two universities in Seoul to generate new potential customers (students). - Drafted a proposal that included the value of the total tuition that can be supported by 10 scholarships (boot camp), the final employment rate of boot camp students, and the detailed consulting process. 4. Cold calling, emails, and social outreach to prospective customers - Cold-called 150 prospects and conducted 50 proposal meetings via video calls in about a month and a half. - Recruited YouTube and podcast influencers, top-tier marketers, and 10 professors from the top 10 universities in Seoul. Show less
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Digital Marketing Intern
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May 2021 - Aug 2021
1. Consulting about Go-to-market strategies with a strength-based branding idea and content strategy - Retargeted the target from pregnant women to late millennials for B2C conversion. - wrote a report on customer persona and lead scenario, based on surveys and reports on live commerce, and statistical data. and also researched the characteristics of SNS channels and the buying behavior of end users. - Create reporting and dashboards to analyse and track revenue, trends, and identify optimisation opportunities for client's business - Discovered the brand assets of the first microbial laboratory and the first microbial cooler bag, and proposed a brand communication strategy that appeals to the brand heritage of soil and ESG.(Food is a highly competitive market, but the client did not have a differentiation point in food) - Proposed a brand awareness improvement strategy by leveraging the fact that soil is considered a exclusive color in luxury brands such as Gucci and Louis Vuitton, which can be seen as rough in Korea. I created a trigger that would make customers perceive soil as luxurious, rather than rough. and then, I suggested creating premium packaging and unboxing content that highlights the brand's heritage and soil color. - Provided a guide on all the necessary execution steps for live commerce, including a comparison of the pros and cons of different platforms, air times, and more. 2. Studied marketing theories and the latest marketing techniques. - STP - Marketing metrics - SEO and technical SEO - Triple media planning strategies - Contribution model strategies - CRM analysis techniques such as RFM - GA Show less
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Seodaemun Integrated Social Welfare Center for the Disabled
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Seoul, South Korea
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Social work internship
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Jul 2018 - Aug 2018
1. Proposed and wrote social welfare program proposals. 2. Experience as a survey researcher on the status of elderly people with disabilities. 3. Visited field sites with stakeholders for support projects. 1. Proposed and wrote social welfare program proposals. 2. Experience as a survey researcher on the status of elderly people with disabilities. 3. Visited field sites with stakeholders for support projects.
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Education
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Ewha Womans University
Bachelor's degree, Social Work
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