Experience

Charles & Ivy

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • May 2021 - Present

  Charles & Ivy is a leading garden fencing retail company. ✔ Owns and evolves the Brand Strategy, and associated influences on marketing and advertising campaigns, curation of creative copy and content to create a synergise brand vision online ✔ Recruits, develops, and inspires the creative marketing team, comprised of designers, photographers, social content creators and interns to deliver the brand vision for marketing ✔ Incepts, drives, and directs branded campaigns with a focus on maximising brand reach and awareness in Charles & Ivy’s first year of trading ✔ Acts as an Art Director to creative, content and photography creation with external agencies ✔ Delivers high-impact, on-brand campaigns across all platforms as an Art Director, Marketing Manager and Campaign Owner, using insight to improve both creative and analytical outputs ✔ Oversees the production of digital content by the agency, specifically surrounding emailers, content plans and ‘customer moments’ in line with product and industry trends Show less



Arighi Bianchi

• United Kingdom
• Furniture
• 1 - 100 Employee

• Head Of Communications

  • Oct 2019 - May 2021

  Arighi Bianchi is an established interiors & furniture store in 4-storey, iron and glass-fronted buildingwith an award-winning Cafe Bar.✔ Devised the brands Communications Strategy, and held ownership for the sign-off for allpromotional and campaign creative assets produced in-house and by partner agencies✔ Implemented the Online Merchandising Strategy for product categories, and used buyingbehaviours to influence supplier/product selections for changes in ecommerce offerings✔ Analysed social media trends to define home/seasonal product selections, and to steer visualcommunications, copy and content to maximise click-through, traffic and sales✔ Brand guardian to visual language, social media content, graphics, tone of voice and brandstorytelling online, with a focus on maximising interiors and furniture reseller sales✔ Owned the content creation and editorial plan for omnichannel content, created ‘customermoments’ in key product and campaign callouts that maximise content syndication✔ Executed brand identity, tone of voice and communications plans across all touchpoints, withexpertise over branded social media, online and instore activations Show less

• Production & Social Media Manager

  • May 2019 - Oct 2019

  ✔ Incepted and drove the content strategy for Instagram, Facebook and Twitter, sustained MoMgrowth in engagement metrics, and a growth in followers from 50k to 250k+✔ Specialised in the end-to-end delivery of social advertising campaigns (paid/organic), includingInfluencer Marketing Campaigns and Content Creator Activations✔ Partnered with the PR agency to attract new Influencers/Creators to generate imagery and videocontent for social channels, monitored budget and gifting allocations✔ Collaborated with the wider marketing team to optimised content marketing calendar for social Show less

• Creative Marketing Assistant

  • Jun 2018 - May 2019

  ✔ Hands-on as a part of the marketing team to create graphic communications, imagery and contentusing Adobe CC for use on Facebook, Instagram, and Twitter channels✔ Specialised in the generation of campaign identity, promotional graphics, and video content✔ Partnered with the Graphic Designer on internal/external POS content for print and ecommerce✔ Co-created photographic content with the Lead Photographer as a part of the content cycle



The Sunday Times Style

• London, United Kingdom

• Features Intern

  • May 2016 - May 2016



Vogue

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Features Intern

  • Feb 2016 - Feb 2016



1205 STUDIO LIMITED

• United Kingdom
• Apparel & Fashion

• Studio Assistant

  • Sep 2014 - Feb 2016



Holmes Production

• United Kingdom
• Media Production
• 1 - 100 Employee

• Production Intern

  • Oct 2015 - Jan 2016



COS

• Sales Associate

  • Jan 2015 - Aug 2015