Dayna Kassa

Project Coordinator/ Communications Consultant at Flawless Events (Ethiopia)
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Contact Information
us****@****om
(386) 825-5501
Location
Falls Church, Virginia, United States, US
Languages
  • Amharic Limited working proficiency
  • English Native or bilingual proficiency

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Experience

    • Ethiopia
    • Events Services
    • 1 - 100 Employee
    • Project Coordinator/ Communications Consultant
      • Feb 2021 - Present

      • Led collaboration with cross-functional teams to develop project plans and timelines, regularly tracked progress against objectives, and provided status updates to stakeholders and leadership with a 100% project delivery rate • Served as the lead liaison for the Africa Fintech Summit, leading planning, coordination, and execution of the event, and managed vendor communication, staff coordination, and attendee management • Developed communications plans and managed stakeholder engagement strategy for international projects and stakeholders • Managed the conceptualization, design, and execution of a successful brand campaign for International Women's Day, increasing brand awareness by 13% and generating a 34% increase in social media user engagement • Led the development and execution of multi-channel marketing campaigns, including creating compelling advertising content, such as invitations, stationery, merchandise (e.g., bags, notebooks, flyers, business cards), and other promotional materials, resulting in a 42% increase in brand awareness within the targeted audience/market Show less

    • United States
    • Airlines and Aviation
    • 700 & Above Employee
    • Customer Services Specialist
      • Feb 2015 - Present

      • Manage the timely departure and smooth operation of 180 flights per month, working closely with ground crews, pilots, and air traffic control to ensure a safe and efficient experience for passengers and staff • Received exemplary performance ratings and demonstrated exceptional problem-solving skills and attention to detail, resulting in a 98% decrease in flight delays and minimizing the number of customers impacted by delays by 93% • Proactively addressed customer issues and concerns, resulting in a 21% decrease in customer complaints and an increase in customer referrals • Developed and implemented a successful training and mentorship program for new customer service staff, resulting in the promotion of two mentees to managerial and supervisory positions Show less

  • Defense Logistics Agency Energy
    • Northern Viginia Area
    • Analyst, Lead Communications Distributor
      • Jun 2017 - May 2019

      • Collaborated with cross-functional teams to contribute to the successful development and execution of the Worldwide Energy Conference, resulting in 5,000 attendees • Developed and maintained project trackers, requirements gathering, timelines, and milestones, while identifying and mitigating potential risks, resulting in a 100% on-time delivery rate for all projects and ensuring effective risk management • Served on the Business Process Improvement and Change Management Human Performance Team, leading change readiness efforts including training development, communications planning, user adoption, and assessment development • Orchestrated communications planning and effectively distributed 30,000 email communications on a weekly basis to both internal and external staff and stakeholders • Provided technical expertise to the Business Process Support department leading to a 23% increase in process improvement Show less

    • United States
    • Program Coordinator
      • May 2012 - Jul 2014

      • Coordinated staff calendars, arranged travel, scheduled meetings, and planned team conferences, resulting in a 25% increase in meeting attendance and a 20% decrease in scheduling conflicts in one quarter • Led project management office (PMO) functions, including ensuring project readiness, risk management, and stakeholder engagement, resulting in a 98% on-time project delivery rate and a 95% client satisfaction rate • Served on the operations of team of an SBA government contracting consulting firm and reviewed contracts, managedteam budgets, and analyzed financial reports to optimize project performance and profitability Show less

Education

  • Coursera
    Certification, Google Project Management
    2022 - 2022
  • General Assembly
    Digital marketing certificate
    2022 - 2022
  • Art Institute of Atlanta
    Bachelor of Arts (B.A.), Photography
    2009 - 2013

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