Dayla Kay Kohler, MBA, CSM

Chief Marketing Officer (REMOTE) at Reputation Marketing Management, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Winston-Salem, North Carolina, United States, US

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From the moment I met Dayla Kay Kohler she has impressed me on numerous levels. Besides the imperative skills she has mastered as a well-organized, intelligent, experienced and thorough sales & marketing professional, she has an incredible ability to connect with people; not only facilitating networking, but matching perfect connections of both people and businesses, as to improve the future of all. The way Dayla presents her ideas, knowledge, forecasting and suggestions for growth, allows her assistance to be well-rounded for the benefit of all she associates with; businesses, clients, associates, fundraisers, etc. I feel fortunate to have connected with Dayla and look forward to a continued, fruitful, long-lasting relationship!

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Credentials

  • Organizational Transformation: Foundation
    Project Management Institute
    Nov, 2022
    - Nov, 2024
  • 10-Hour OSHA Training for Construction Industry
    University of South Florida Muma College of Business
    Oct, 2021
    - Nov, 2024
  • Agile Expert Certificate of Proficiency
    Six Sigma Global Institute
    Apr, 2021
    - Nov, 2024
  • Scrum Master Certified (CSM)
    Six Sigma Global Institute
    Jul, 2020
    - Nov, 2024
  • Certified Lean Six Sigma Professional - Green Belt
    Six Sigma Global Institute
    Feb, 2020
    - Nov, 2024
  • Veterinary Pharmacy Certificate Program
    Postgraduate Healthcare Education - Power-Pak C.E.
    Jan, 2020
    - Nov, 2024
  • Opioid Addiction & Recovery Certification
    Postgraduate Healthcare Education - Power-Pak C.E.
    Dec, 2019
    - Nov, 2024
  • Certified Lean Six Sigma Professional - Yellow Belt
    Six Sigma Global Institute
    Dec, 2018
    - Nov, 2024
  • Certified National Pharmaceutical Representative
    National Association of Pharmaceutical Sales Representatives (NAPSRx)
    Dec, 2018
    - Nov, 2024
  • Diabetes Medication Therapy Management
    Postgraduate Healthcare Education - Power-Pak C.E.
    Nov, 2017
    - Nov, 2024
  • Medication Therapy Management Certification
    Postgraduate Healthcare Education - Power-Pak C.E.
    Apr, 2016
    - Nov, 2024
  • C.N.H.P. (Certified Natural Health Professional)
    Trinity School of Natural Health
    Apr, 2011
    - Nov, 2024
  • S.C.U.B.A. (Self-Contained Underwater Breathing Apparatus) - Open Water SCUBA Diver
    SCUBA Diving International
    Aug, 2008
    - Nov, 2024
  • Certified Pharmacy Technician
    Century College
    Dec, 1989
    - Nov, 2024
  • Email Marketing Certification
    HubSpot Academy
    Aug, 2022
    - Nov, 2024
  • Social Media Certification
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • Inbound Certification
    HubSpot Academy
    Dec, 2021
    - Nov, 2024
  • HubSpot Sales Software
    HubSpot Academy
    Sep, 2022
    - Nov, 2024
  • SEO Certification
    HubSpot Academy
    Aug, 2022
    - Nov, 2024
  • Digital Marketing Certification
    HubSpot Academy
    Jul, 2022
    - Nov, 2024
  • Digital Advertising Certification
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • CPR (Adult CPR/AED & Child CPR/AED & Infant CPR)
    American Safety & Health Institute
    Nov, 2009
    - Nov, 2024
  • CPR (Adult CPR/AED & Child CPR/AED & Infant CPR)
    American Safety & Health Institute
    Dec, 2007
    - Nov, 2024

Experience

  • Reputation Marketing Management, LLC
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Chief Marketing Officer (REMOTE)
      • Dec 2022 - Present

      INTERNAL/EXTERNAL CORPORATE COMMUNICATIONS • Digital Marketing Creation & Social Media Management & Analytics • Media Relations: Magazines, Newspapers, Radio, TV TRADE SHOW/CONFERENCE SUPPORT • Product/Business/Event Promotion - Brochures, Signage, Marketing Materials • Online Event Management FOCUS MEETINGS • Check-in Meetings – set to your schedule & needs • Solidify Goals – Company Culture, Mission, Future Endeavors • Crisis Management & Conflict Resolution • Project Management Solutions – Certified Scrum Master, Agile Expert Certificate of Proficiency, Certified Lean Six Sigma (Yellow & Green Belt), Organizational Transformation: Foundation PMI Certified My Platforms: Adobe, Airtable, Asana, Box, Buildertrend, Canva, Calendly, Dropbox, Google Workspace, Hootsuite, HubSpot, JotForm, Keystone, Klaviyo, Later, MailChimp, Meta Business, Microsoft, Naamly, Outlook, Slack, Teams, Toggle, Trello, WordPress & Plugins, Zoom... **if a platform is not listed, I am open to learning it OR may have not listed it** (Began 12-12-2022) Show less

  • Freelance
    • Remote
    • VP of Marketing & Communications (BOARD Member)
      • Nov 2022 - Present

      • Social Media/Digital Marketing Management (Facebook, LinkedIn, YouTube, Canva) • Email Newsletter/Marketing (Mailchimp) • Internal/External Corporate Communications (Mailchimp, Teams, Trello, Zoho, Zoom, multiple media) • Developed COVID-Friendly educational practices • Photography, Videography, Drone (Lightroom, Photoshop) • Crisis Management • Organizational Transformation: Foundation Certification • Agile Expert Certificate of Proficiency • Scrum Master Certified (CSM) • Lean Six Sigma – Green Belt – Certified • Lean Six Sigma – Yellow Belt – Certified (VP of Marketing: November 5, 2022 to Current) (Marketing Director: February 14, 2020 to January 12, 2021) (PMI Membership# 5669708) Show less

  • International Drilling Equipment
    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Director of Marketing & Communications (REMOTE)
      • Jun 2021 - Aug 2022

      • Increased NICHE LinkedIn followers by almost double in 1 year (1340 to 2592 = 193.4% increase) • Increased Facebook followers by more than double in 1 year (1408 to 3228 = 229.3% increase) • Analytics (Google, HubSpot, Facebook & LinkedIn, Website integration) • Email Marketing Campaigns (MailChimp & HubSpot) • Developed “Thank You” program increasing sales • Developed individualized customer’s parts/service for consumables increasing sales • Worked with nationwide Diesel Tech Programs for recruits and brand exposure • Social Media Marketing Campaigns (Facebook & LinkedIn, Canva & InDesign) • Print Media Campaigns (Magazines & Newspapers, InDesign & Lightroom) • Videography (PremierPro, Canva, Drone, Cannon & Sennheiser) • Photography (Lightroom & Canva, Cannon) • Sales TEAM support (individualized for customers, brochures, banners, advertisements, CRM-HubSpot) • Trade Shows (develop customized marketing, attend, generate results for Sales TEAM) • Conference Seminars (developed & delivered educational seminars for trade shows) • Website management and continuous support (WordPress, DiviBuilder) • Creating Brand Equity awareness throughout the entire company • Budget: created, managed, developed GL Codes ***See Multiple Marketing Certifications Below*** (June 5, 2021 to August 24, 2022) Show less

  • Hills Machinery Company
    • United States
    • Construction
    • 1 - 100 Employee
    • Office Admin, Corporate Communications & Marketer, Project Manager, Product Support-Parts & Service
      • Jun 2017 - Apr 2021

      MARKETING • Developed sales promotional items (handouts, banners, customer lists) • Developed Facebook advertisements, communications, and monitoring • Machinery Trader advertisements (updating equipment & attachments-$1.7 million worth) • Developed “Thank You” program increasing customer satisfaction BRANCH MANAGEMENT • Receivables, payables, payroll, collections • COI Insurance paperwork, prepare CNH Warranty Credits • CRM utilizes the DIS/Quantum Operating System • Parts Support: covered 100% of duties when needed (daily & full vacation coverage) • Service Support: triaged customer issues, generated work orders, and scheduled technicians • IT technology updates on all computers/technology COMPANY MANAGEMENT • Developed and maintained the Master Phone List & Master Truck List • Developed SOP manuals for all Administrative, Parts, and Service positions • Performed collections communications, court documents, attended court (June 5, 2017 to April 28, 2021) Show less

  • Doctors Connection
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Independent Marketing Representative (REMOTE)
      • Jan 2017 - Nov 2018

      • Complete Turn-Key Allergy Clinic • Gastrointestinal Rapid Results Testing • Respiratory Rapid Results Testing • Hereditary Cancer Testing • Toxicology Qualitative/Quantitative Urine Drug Testing • PGX Testing (January 4, 2017 to November 1, 2018) • Complete Turn-Key Allergy Clinic • Gastrointestinal Rapid Results Testing • Respiratory Rapid Results Testing • Hereditary Cancer Testing • Toxicology Qualitative/Quantitative Urine Drug Testing • PGX Testing (January 4, 2017 to November 1, 2018)

  • The Livestock Conservancy
    • United States
    • Farming
    • 1 - 100 Employee
    • Professional Speaker "Preserving the Shire Horse in America"
      • Nov 2017 - Nov 2017

      I was paid to speak to the Conference attendees on what the American Shire Horse Association members and Shire breeders are doing to preserve the endangered Shire horse in America. I focused on genetic bottlenecking, phenotypic trait selection, artificial insemination verses live-cover, and the obstacles we face with public misconceptions. (Conference: November 9-12, 2017)

    • Professional Speaker "Social Media Marketing"
      • Nov 2017 - Nov 2017

      I was paid to speak to the Conference attendees on the top 5 Social Media Marketing tools. I examined Facebook, YouTube, Instagram, Twitter, and LinkedIn. I gave them step by step instructions on how to properly utilize the Facebook Algorithms and Pixel Recognition Software to their advantage. When/how they should utilize YouTube. How to maximize their Instagram for their business objectives. When Twitter is appropriate for business. Why/how to utilize LinkedIn for their business. Attendees walked away with a detailed outline instructing them on how to be successful with each Social Media giant! -Presentation Skills(Conference: November 9-12, 2017) Show less

  • Foothills Times Magazine
    • P.O. BOX 1038, King, NC 27021
    • Editor-in-Chief/Staff Writer "Farm & Ranch"/Sales Manager/Freelance Writer (REMOTE)
      • Oct 2014 - Aug 2017

      Increased the magazine from 64 pages to 88 pages in less than 2 years (37.7% increase). Personally contributed more than 10% of the magazine with my articles and advertisements. EDITOR-IN-CHIEF • Proofreading the entire magazine and making appropriate changes • Rewriting articles that do not flow properly or are poorly written • Discuss article options with writers and proofing their submissions EDITOR and WRITER of the Farm & Ranch Section • Writing and designing this section starting with the Nov./Dec. issue SALES MANAGER/ADVERTISING MANAGER • Conducting and Assisting the Publisher with meetings and developing monthly Sales Presentations • Keeping employees updated about meetings, changes, and deadlines, and training them • Business Development strategies for us and the advertisers for the Magazine • Developing lasting relationships with local businesses through Business-to-Business (B2B) relationships WRITER • I write relevant articles for the various sections of the Magazine • Before the Magazine goes to print, I am required to fill space and develop articles • My LinkedIn Profile has my entire list of my published work (October 4, 2014 to August 15, 2017) Show less

  • Circle Health
    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Account Manager (REMOTE)
      • May 2016 - Jan 2017

      • Selling: PGx Genetic Testing Kits • Selling: Carrier GeneID testing Kits (May 5, 2016 to January 9, 2017) • Selling: PGx Genetic Testing Kits • Selling: Carrier GeneID testing Kits (May 5, 2016 to January 9, 2017)

  • A Better You
    • Walnut Cove, NC
    • Owner
      • Feb 2010 - Jan 2016

      I begin with emotional wellness and then physical wellness! I focus on the causes and not the symptoms! Utilizing my BA Psychology: • Interpersonal Skills • Analytical Skills • Problem Solving • High Level of Accuracy • Excellent Health Communication (February 15, 2010 to January 14, 2016) I begin with emotional wellness and then physical wellness! I focus on the causes and not the symptoms! Utilizing my BA Psychology: • Interpersonal Skills • Analytical Skills • Problem Solving • High Level of Accuracy • Excellent Health Communication (February 15, 2010 to January 14, 2016)

  • The Livestock Conservancy
    • United States
    • Farming
    • 1 - 100 Employee
    • Professional Speaker: "Conserving the Shire Horse in America"
      • Nov 2013 - Nov 2013

      I was paid to speak to the Conference attendees on what the American Shire Horse Association members and Shire breeders are doing to preserve the endangered Shire horse in America. I focused on genetic bottlenecking, phenotypic trait selection, artificial insemination verses live-cover, and the obstacles we face with public misconceptions. (Conference: November 8-9, 2013) I was paid to speak to the Conference attendees on what the American Shire Horse Association members and Shire breeders are doing to preserve the endangered Shire horse in America. I focused on genetic bottlenecking, phenotypic trait selection, artificial insemination verses live-cover, and the obstacles we face with public misconceptions. (Conference: November 8-9, 2013)

  • Frattalone Companies, Inc.
    • United States
    • Construction
    • 1 - 100 Employee
    • Heavy Equipment Operator
      • Jul 2012 - Sep 2012

      They needed a female on the job site and I know how to operate Bobcat/Skid Steer & various heavy equipment (lifetime of living on a farm and owning a horse farm). (July 10, 2012 to September 25, 2012) They needed a female on the job site and I know how to operate Bobcat/Skid Steer & various heavy equipment (lifetime of living on a farm and owning a horse farm). (July 10, 2012 to September 25, 2012)

  • A Living Well Center
    • High Point, NC
    • Director of Pharmacy Operations
      • Feb 2009 - Jul 2009

      • Worked under/with the Medical Doctor (Owner/Operator) • Fielded pharmacy phone calls to appropriate Clinic personnel • Ordered and managed all pharmacy related items including class medications • Compounded all medications (creams, ointments, capsules, and IVs) following cGMP • Managed all compliance paperwork for the North Carolina Board of Pharmacy and all other regulatory paperwork • Maintained MSDS • Validation testing and monitoring of Clean Room, vertical/horizontal laminar flow hood • Prepared and presented monthly pharmacy reports to the Clinic staff and owner • Posted, interviewed, hired, trained, and oversaw pharmacy support positions • Wrote Standard Operating Procedures (SOP) Manual for all pharmacy duties • Performed all computer functions related to pharmacy operations • Worked efficiently and effectively with the entire Clinic staff • Doubled my compounding in 3 months • By the time we closed, the pharmacy was making over $158K/month (February 10, 2009 to July 29, 2009) Show less

  • Fairview Home Infusion
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Pharmacy Technician - Intravenous Pharmacy
      • Jan 1999 - Mar 2001

      • Trained new employees and consistently supervised their abilities for advancement and talent placement • Compounded IV medications requiring aseptic technique • Continually evaluated and reorganized workflow to accommodate patient needs and efficiency • Orchestrated drug exchange system involving local hospitals to reduce drug expiration waste utilizing a currier system and paperwork I designed • Monitored drug costs and rotation to improve financial gain • Established system for tracking of compounded bulk medications • Demonstrated efficient computer skills relating to pharmacy operations • Carried on-call pager and responded to emergency pharmacy situations • Maintained MSDS and all pharmacy compliance records • Wrote the Standard Operating Procedures Manual for each pharmacy role Show less

  • Fairview Health Services (University of Minnesota Hospital)
    • Greater Minneapolis-St. Paul Area
    • Pharmacy Technician
      • Jan 1990 - Jan 1999

      INPATIENT PHARMACY • Trained new employees on IV systems and consistently supervised their development • Wrote Standard Operating Procedures Manual for all pharmacy duties (+Y2K Manual) • Coordinated entire daily hospital IV medications for compounding and delivery • Compounded IV medications requiring aseptic technique • Orchestrated drug exchange system involving local hospitals to reduce drug expiration waste via a currier system and exchange paperwork • Monitored drug costs and rotation to improve financial gain • Prepared chemotherapy IV medications and corresponding paperwork • Supervised preparation and delivery of ASAP medications • Established system for tracking of compounded bulk medications • Demonstrated efficient computer skills relating to pharmacy operations • Helped Clintec Industries’ Automix and Micromix (now Baxter) during the developmental phase; assisted other hospitals during their implementation phase • Prepared investigational medications and corresponding research documentation (GLP) • Validation testing and monitoring of Clean Room, vertical/horizontal hood (cGMP) • Maintained MSDS and all pharmacy compliance records NEONATAL INTENSIVE CARE UNIT INTENSIVE CARE UNIT BONE MARROW TRANSPLANT UNIT HIV UNIT • All the duties listed below are for all the above 4 Units • Compounded IV medications requiring aseptic technique • Managed individual patient medication rotation • Prepared IV Class medications and corresponding paperwork • Worked effectively with Unit personnel • Wrote the Standard Operating Procedures Manual for each pharmacy role on each Unit • Maintained MSDS and all pharmacy compliance records and regulatory paperwork • Trained new employees • Prepared investigational medications and corresponding research documentation (GLP) • Validation testing and monitoring of Clean Room, vertical/horizontal hood (cGMP) (January 4, 1990 to January 1999) Show less

Education

  • Columbia Southern University
    Master of Business Administration - MBA, Marketing
  • Metropolitan State Univerisity, Minnesota
    Bachelor of Arts (BA), Biology Research
  • Metropolitan State University, Minnesota
    Bachelor of Arts (BA), Psychologist
  • Century College
    Associate of Arts (AA)

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