Marketing & Communications Director

• Oct 2019 - Present

Global Marketing Programs Manager, Gas Phase and Environmental Segment

• Oct 2017 - Present

In collaboration with regional marketing teams, develop, implement and track annual, strategic, global marketing plans and programs for the gas chromatography business. I also lead the strategic planning and implementation of all plans and programs for Agilent's complete line of products that are used in environmental testing. Track and report on program metrics through monthly dashboards and quarterly review meetings with global teams as well as leadership and other industry segments. In collaboration with regional marketing teams, develop, implement and track annual, strategic, global marketing plans and programs for the gas chromatography business. I also lead the strategic planning and implementation of all plans and programs for Agilent's complete line of products that are used in environmental testing. Track and report on program metrics through monthly dashboards and quarterly review meetings with global teams as well as leadership and other industry segments.

Sr. Marketing Communications Manager

• Mar 2015 - Present

Led marketing communication programs for the consumer business unit, the largest and highest potential segment at Ashland. Developed and executed strategic programs including email and social media campaigns, advertising schedules, press releases and sales support literature, all designed to capture leads and nurture them through the inquiry to close / sales process. Worked closely with IT to integrate CRM program with automated marketing and content management programs. Led a global cross-functional team in the rebranding, redesign and relaunch of a corporate website. Analyzed stakeholders, identified business needs and collaborated with strategic business units and corporate functions. Developed budgets, managed reconciliations and developed forecasts to keep projects on track and within budget. Recipient: Outstanding achievement award 2017 Show less

Marketing Manager, Dansko

• Jan 2012 - Oct 2013

Managed a team of ten, including in-house creative in the development of execution of strategic marketing programs to support the national network of retailers. Analyzed market research to identify market trends and develop targeted communications, orchestrated a variety of communications including printed materials as well as email and social media campaigns. Orchestrated marketing programs for core segments: health care, culinary, and education. Managed a team of ten, including in-house creative in the development of execution of strategic marketing programs to support the national network of retailers. Analyzed market research to identify market trends and develop targeted communications, orchestrated a variety of communications including printed materials as well as email and social media campaigns. Orchestrated marketing programs for core segments: health care, culinary, and education.

Global Marketing Communications and Brand Manager

• 2000 - Dec 2011

Global Marketing Communications and Brand Manager Industrial BioSciences Business 2004-2012 Led the development of a 'One DuPont' global branding effort to brand, market, promote and cross/up sell DuPont products containing bio-based ingredients instead of those made with petrochemicals. Developed brand guidelines and training for global teams across business units. Worked closely with the corporate sustainability team in the marketing of bio-based products and the metrics for the market-facing sustainability goals. Led certification efforts with government and third party agencies. Collaborated with licensed partners in the marketing, messaging and positioning of cutting-edge bio-based products. Sustainable Growth Award, 2007 Sales and Marketing Excellence Award, 2008. Marketing Communications Manager Agriculture and Nutrition Business, 2002-2004 Led the development of strategic marketing communications for the line of professional products and crop protection products for the specialty agriculture segments. Created direct mail campaigns, retailer programs and customer incentive programs to drive top line growth. Designed programs to launch new products, refresh existing product lines and enhance understanding of the full scope of available products. Managed external agencies and co-led the creative development of a consistent branding program for all crop protection segments. 5 BRAVO Awards Internal Communications Consultant SAP Implementation, 2000-2002 Analyzed stakeholder groups to develop and lead communication efforts between multiple external vendors (Accenture, CSC, SAP, etc), multiple independent contractors, eight strategic DuPont Business Units, and project leadership. Planned and led town hall meetings, leadership meetings, lunch with leadership programs and team meetings to keep all constituents informed. Led a project-wide event for over 700 people to highlight achievements to date, celebrate milestones, and foster engagement. Show less

Marketing Director, BACKPACKER magazine

• 1994 - 2000

Led marketing and sales support programs for the flagship publication, book series and TV program. Orchestrated marketing support programs and communications for a year-long 25th anniversary celebration designed to thank existing advertisers, attract a younger demographic, enhance opportunities for new advertising and celebrate 25 years with our industry partners. Developed the "Great Gear Giveaway" as a cause-related marketing program at the bi-annual Outdoor Retailer Trade Show. Co-founded and served as an officer for the Outdoor Industry Women's Coalition. Show less

Additional Experience

• 1984 - 1994

PROGRAM DIRECTOR, Walking Magazine, Boston, MA Led marketing, communications and program development for complimentary programs as additional revenue streams. Organized and supported a national network of walking clubs. Orchestrated the sponsorships, logistics, planning and execution of a 6-city walking event including motivational speakers, publicity and both 5K and 10K walks. Led the development and execution of 'Walking in Good Company' a corporate walking and wellness program. PROGRAM DIRECTOR, Patriots' Trail Girl Scout Council, Boston, MA Led a team of 4 program managers, support staff and volunteers in the planning and execution of year round programing for girl and adult members of the 5th largest Girl Scout Council in the U.S. Increased program offerings 300% over a 4 year period. Expanded vacation, holiday and summer programming for 3 resident and 8 day camps. Orchestrated planning and logistics for a Wider Opportunity hosting 6 girls from India for a 10 day social and cultural exchange. THERAPEUTIC RECREATIONAL THERAPIST, Brookside Hospital, Nashua, NH Planned therapeutic recreational programs for adult and adolescent psychiatric and chemical dependency patients as part of the milieu therapy program at a residential hospital. Developed an accessible ropes course as part of an experiential therapy program and complimentary a moving meditation program for adult patients. TEACHER, PROJECT CHALLENGE, DIRECTOR, The Forman School, Litchfield, CT Taught biology and language training at a boarding school for adolescents with learning disabilities. Co-wrote foundation grants to provide funding for the construction and development of an experiential environmental education program. Secured additional funding for teacher and leader training. Wrote supporting curriculum as part of the science program. Show less

Hutmaster, Guided Hikes Leader (summers)

• 1978 - 1984

Managed the day-to-day operations of a backcountry recreational and education facility on the Appalachian Trail. Ordered supplies, cooked and served food for overnight guests, participated in search and rescue operations in conjunction with state and federal agencies and developed evening educational programs. Expanded guided hike program to explore the alpine garden, hike secondary trails and share the natural and social history of the area. Joe Dodge Award recipient. Managed the day-to-day operations of a backcountry recreational and education facility on the Appalachian Trail. Ordered supplies, cooked and served food for overnight guests, participated in search and rescue operations in conjunction with state and federal agencies and developed evening educational programs. Expanded guided hike program to explore the alpine garden, hike secondary trails and share the natural and social history of the area. Joe Dodge Award recipient.