Digital Marketing Specialist

• Jan 2022 - Present

Customer Experience Marketing Manager

• Jun 2021 - Dec 2021

This role is dynamic and has a frequently changing set of objectives. While it encompasses many of the same tasks and responsibilities of my previous role, this also includes: -Business objective planning with the senior team-Planning, delivery and management of the marketing -A focus on generating new business leads using marketing automation and paid ads to achieve this-Identifying opportunities and closing smaller sales from my account base-Content creation for the new software system which IMS has developed-Website build and management-Video creation using tools such as Doodly and Lumen5-Client training, support and account management-Producing documented instructions for clients to follow to use various systems, including the Intergage Marketing System, the Intergage CMS and Google Search Console.This role has required a multifaceted person who is highly adaptable and can learn new skills quickly.

Customer Experience Manager

• Feb 2020 - Jun 2021

This role has been wide reaching and varied dependant on the urgent priorities and needs of the business. Encompassing tasks such as delivery of work for clients, content creation, website content management, SEO, and Marketing Automation. While parts of this role has been to deliver tasks for the company, much of it has been client-facing. The client-facing tasks include account management, identifying opportunities and managing sales, support and training and creating digital marketing reviews for clients. This was a fast-paced role with a rapidly changing set of functions.

Digital Marketing Executive

• Jan 2018 - Feb 2020

This role included planning, delivering and reporting on digital marketing campaigns for several clients from various industries, to meet and exceed agreed KPIs. The work delivered included: - Copy writing, content writing - Proof reading- Strategy planning to tie in with the client's business objectives- Google ads & other paid ads (Wordstream, Google Ads, Facebook, LinkedIn) - Email marketing; planning, writing copy and creating (MailChimp, HubSpot) - Marketing automation; planning, implementation and management (HubSpot & IMS) - Publishing website content using various CMS platforms - Google Analytics for reporting and analysis of campaign success - Video creation using Lumen5, Doodly and Canva and other similar platforms- Social media strategies to support overarching marketing campaign (creating a calendar of monthly social posts to schedule, as well as managing the replies to the posts and sharing other timely content at short notice) - SEO & Techincal SEO to improve search engine visibility of content and websites - Project management & setting client expectations - Relationship building with clients and understanding their business- Repeated renewal sales of marketing contracts to existing clients and identifying additional sales opportunities within the client baseThis role encompassed a huge amount of different digital marketing tactics and activities. Work had to be delivered to a high standard and often to tight deadlines. All work had to be agreed and signed off by the respective clients.

Customer Service Assistant

• May 2015 - Aug 2017

Although this role was a slight career side-step, I did find helping customers fulfilling when I was able to offer useful advice which positively influenced their decision making. I also enjoyed working as part of a team. This role encompassed assisting customers with sales, offering help and advice where necessary. This role also included working on checkouts, stock management and the safe handling of refrigerated and ambient food and drink (adhering to strict safety guidelines). Although this role was a slight career side-step, I did find helping customers fulfilling when I was able to offer useful advice which positively influenced their decision making. I also enjoyed working as part of a team. This role encompassed assisting customers with sales, offering help and advice where necessary. This role also included working on checkouts, stock management and the safe handling of refrigerated and ambient food and drink (adhering to strict safety guidelines).

Training & Client Support Supervisor

• Apr 2010 - May 2014

As a member of the Client Services team, I was responsible for providing escalated technical support on the Intergage CMS to retained and subscription paying clients. Responsibilities also included delivering group training sessions on the Intergage CMS, Email Marketing and Introductory Training for Web/Search Marketing, Google Analytics and Webmaster Tools (now Search Console). I was responsible for the training schedule; ensuring that the sessions not run by myself had a host, for publishing the dates and booking attendees and ensuring these were paid for where necessary. I was also responsible for the account management of our subscription paying clients which would include discussing their website and marketing needs and spotting sales opportunities which either I would deal with or I would pass on to the relevant sales person. Writing support documents and creating CMS Help videos was also part of my role as was writing copy for the Intergage blog and client area of our website.I was responsible for the hire, development and training of two apprentices into my team to support me in my role and the Client Services team as a whole.

Bar Person/Waitress

• Sep 2001 - May 2010

Administrator

• Sep 2007 - Jan 2008

Office administration. Customer liaison. Office administration. Customer liaison.

Sales Assistant

• 2003 - 2004