Dawn Crouchelli

Team Lead Manager at Omnicom
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New York, New York, United States, US

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Credentials

  • Digital Media and Marketing Strategies
    Coursera
    Jan, 2021
    - Sep, 2024

Experience

    • Sweden
    • Advertising Services
    • Team Lead Manager
      • Aug 2021 - Present
    • Real Estate
    • 1 - 100 Employee
    • Private Teacher
      • Sep 2015 - Jun 2020

      Worked with multiple families in both California and New York teaching their children ages 5-10. Covered all subjects such as science, English and math. Specialized in home schooling children with special needs. Worked with multiple families in both California and New York teaching their children ages 5-10. Covered all subjects such as science, English and math. Specialized in home schooling children with special needs.

    • Appliances, Electrical, and Electronics Manufacturing
    • Marketing Team Lead
      • May 2014 - Jun 2015

      • Created and deployed long term strategic sales plans with key local accounts • Negotiate with local distributors to plan and coordinate promotional events for Bud Lite ‘Up for Whatever’ • Drive volume and profit growth in channel on annual, monthly customer and brand basis • Managed a team and ensured the satisfaction of client objectives • Promote branding and image of consumer product aligned with program target demo • Deliver key brand message points through multiple… Show more • Created and deployed long term strategic sales plans with key local accounts • Negotiate with local distributors to plan and coordinate promotional events for Bud Lite ‘Up for Whatever’ • Drive volume and profit growth in channel on annual, monthly customer and brand basis • Managed a team and ensured the satisfaction of client objectives • Promote branding and image of consumer product aligned with program target demo • Deliver key brand message points through multiple mediums: digital, social, and offline • Provide daily feedback and monthly summary reports to Anheuser Busch. Show less • Created and deployed long term strategic sales plans with key local accounts • Negotiate with local distributors to plan and coordinate promotional events for Bud Lite ‘Up for Whatever’ • Drive volume and profit growth in channel on annual, monthly customer and brand basis • Managed a team and ensured the satisfaction of client objectives • Promote branding and image of consumer product aligned with program target demo • Deliver key brand message points through multiple… Show more • Created and deployed long term strategic sales plans with key local accounts • Negotiate with local distributors to plan and coordinate promotional events for Bud Lite ‘Up for Whatever’ • Drive volume and profit growth in channel on annual, monthly customer and brand basis • Managed a team and ensured the satisfaction of client objectives • Promote branding and image of consumer product aligned with program target demo • Deliver key brand message points through multiple mediums: digital, social, and offline • Provide daily feedback and monthly summary reports to Anheuser Busch. Show less

    • Marketing Manager
      • Sep 2013 - May 2014

      • Managed the strategic execution of multiple promotional teams in various markets • Ideate and execute tactics to drive consumer awareness for Milo’s Dog Treats • Lead and motivate large field teams to meet and exceed daily goals for client local outreach • Establish Key Performance Metrics for marketing activities for Pepsi and Verizon programs • Visualize customer engagement metrics and extract actionable analytics for future projects • Interview consumers for qualitative… Show more • Managed the strategic execution of multiple promotional teams in various markets • Ideate and execute tactics to drive consumer awareness for Milo’s Dog Treats • Lead and motivate large field teams to meet and exceed daily goals for client local outreach • Establish Key Performance Metrics for marketing activities for Pepsi and Verizon programs • Visualize customer engagement metrics and extract actionable analytics for future projects • Interview consumers for qualitative analysis • Train field marketing teams for high visibility events for MTV’s Comic Con programming and Ironman. Show less • Managed the strategic execution of multiple promotional teams in various markets • Ideate and execute tactics to drive consumer awareness for Milo’s Dog Treats • Lead and motivate large field teams to meet and exceed daily goals for client local outreach • Establish Key Performance Metrics for marketing activities for Pepsi and Verizon programs • Visualize customer engagement metrics and extract actionable analytics for future projects • Interview consumers for qualitative… Show more • Managed the strategic execution of multiple promotional teams in various markets • Ideate and execute tactics to drive consumer awareness for Milo’s Dog Treats • Lead and motivate large field teams to meet and exceed daily goals for client local outreach • Establish Key Performance Metrics for marketing activities for Pepsi and Verizon programs • Visualize customer engagement metrics and extract actionable analytics for future projects • Interview consumers for qualitative analysis • Train field marketing teams for high visibility events for MTV’s Comic Con programming and Ironman. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2012 - Sep 2013

      • Responsible for communicating with potential customers to build product awareness and increase sales • Manage teams to execute successful programs that exceeded quantitative and qualitative benchmarks • Oversaw point of sale marketing for Swedish Match North America Launch events • Write weekly retrospective reports summarizing team activities • Lead and manage multiple teams to complete program objectives • Contribute to program strategy and development team for Can-Am… Show more • Responsible for communicating with potential customers to build product awareness and increase sales • Manage teams to execute successful programs that exceeded quantitative and qualitative benchmarks • Oversaw point of sale marketing for Swedish Match North America Launch events • Write weekly retrospective reports summarizing team activities • Lead and manage multiple teams to complete program objectives • Contribute to program strategy and development team for Can-Am Motorcycles • Assist in strategic planning for market rollouts for client initiatives. Show less • Responsible for communicating with potential customers to build product awareness and increase sales • Manage teams to execute successful programs that exceeded quantitative and qualitative benchmarks • Oversaw point of sale marketing for Swedish Match North America Launch events • Write weekly retrospective reports summarizing team activities • Lead and manage multiple teams to complete program objectives • Contribute to program strategy and development team for Can-Am… Show more • Responsible for communicating with potential customers to build product awareness and increase sales • Manage teams to execute successful programs that exceeded quantitative and qualitative benchmarks • Oversaw point of sale marketing for Swedish Match North America Launch events • Write weekly retrospective reports summarizing team activities • Lead and manage multiple teams to complete program objectives • Contribute to program strategy and development team for Can-Am Motorcycles • Assist in strategic planning for market rollouts for client initiatives. Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Event Coordinator
      • May 2011 - May 2012

      • Worked with clients and distributors to expand promotional business within the Northern Florida region for Southern Wine and Spirits • Promote and educate consumers on hundreds of products • Maintain and track daily team expenses to ensure budget compliance • Successfully execute programs under budget while meeting Key Performance Metrics • Increase territory sales annually by 10% through marketing and sales-driven events • Lead promotional tour to build product recognition… Show more • Worked with clients and distributors to expand promotional business within the Northern Florida region for Southern Wine and Spirits • Promote and educate consumers on hundreds of products • Maintain and track daily team expenses to ensure budget compliance • Successfully execute programs under budget while meeting Key Performance Metrics • Increase territory sales annually by 10% through marketing and sales-driven events • Lead promotional tour to build product recognition throughout Florida • Engaged consumers and extracted valuable qualitative insight • Clients included: Malibu, Jameson, Chambord, Finlandia, Bombay Sapphire. Show less • Worked with clients and distributors to expand promotional business within the Northern Florida region for Southern Wine and Spirits • Promote and educate consumers on hundreds of products • Maintain and track daily team expenses to ensure budget compliance • Successfully execute programs under budget while meeting Key Performance Metrics • Increase territory sales annually by 10% through marketing and sales-driven events • Lead promotional tour to build product recognition… Show more • Worked with clients and distributors to expand promotional business within the Northern Florida region for Southern Wine and Spirits • Promote and educate consumers on hundreds of products • Maintain and track daily team expenses to ensure budget compliance • Successfully execute programs under budget while meeting Key Performance Metrics • Increase territory sales annually by 10% through marketing and sales-driven events • Lead promotional tour to build product recognition throughout Florida • Engaged consumers and extracted valuable qualitative insight • Clients included: Malibu, Jameson, Chambord, Finlandia, Bombay Sapphire. Show less

Education

  • Florida State University
    Master's degree, Special Education and Teaching
    2011 - 2013
  • University of Wisconsin-Madison
    Bachelor of Education (BEd), Special Education and Teaching
    2007 - 2011

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