Experience

NextGen Healthcare

• United States
• Software Development
• 700 & Above Employee

• Vice President Marketing

  • Jan 2021 - Present

  Irvine, California, United States NextGen Healthcare is a leading technology platform with electronic health record (EHR) software, practice management, data insights, and services to empower healthcare transformation. Responsible for the growth marketing team, including demand generation, go-to-market planning, sales development, digital marketing, and partner marketing programs. Grew team from 15 to 35 in a 13-month timeframe and recruited four all-star Directors in growth marketing and digital—creating a high-performance… Show more NextGen Healthcare is a leading technology platform with electronic health record (EHR) software, practice management, data insights, and services to empower healthcare transformation. Responsible for the growth marketing team, including demand generation, go-to-market planning, sales development, digital marketing, and partner marketing programs. Grew team from 15 to 35 in a 13-month timeframe and recruited four all-star Directors in growth marketing and digital—creating a high-performance marketing team that consistently over-delivered on OKRs. ▪ Achieved 141% pipeline and 101% revenue on 60% marketing-sourced, 4x coverage goal for three business domains in the first year and surpassed pipeline goal by 7% and revenue goal by 17% in year two. ▪ Created a sales development team, operationalized structure, and hired 12 resources in 3.5 months. ▪ Managed growth marketing budget with under 2% budget to forecast variance and a positive ROI and ROMI. ▪ Designed a technology-forward revenue machine using 6Sense intent and a closed-loop sales funnel process. ▪ Established ABM strategy, ran GTMs, launched AWS marketplace, and international expansion. ▪ Oversaw new website build with modern platform, personalization, compliance, and top revenue contribution. Show less



SYSPRO USA

• United States
• Software Development
• 100 - 200 Employee

• Chief Marketing Officer

  • Sep 2016 - Apr 2020

  Costa Mesa, California SYSPRO is a Cloud ERP software innovator with application strength in CRM, AI, ML, and IoT. With more than 15,000 customers in 60 countries, SYSPRO has been an independent software leader for over 40 years and is known for assisting manufacturers and distributors with digital transformation and smart manufacturing. Was responsible for all areas of marketing, including revenue growth for direct, indirect, and customer segments. Led marketing strategy, demand generation, partner marketing, sales… Show more SYSPRO is a Cloud ERP software innovator with application strength in CRM, AI, ML, and IoT. With more than 15,000 customers in 60 countries, SYSPRO has been an independent software leader for over 40 years and is known for assisting manufacturers and distributors with digital transformation and smart manufacturing. Was responsible for all areas of marketing, including revenue growth for direct, indirect, and customer segments. Led marketing strategy, demand generation, partner marketing, sales development, pipeline acceleration, product marketing, digital, social, Web, AR/PR, alliance programs, marketing operations, data strategy, sales enablement, and measurement. Managed a high-performing team of 18 marketing and sales development professionals. ▪ Established a go-to-market and sales alignment strategy that increased MQLs from inbound sources by 42%. ▪ Implemented Sirius Decisions demand generation sales funnel, built a sales development team, and upheld a 90% marketing-sourced win attribution. ▪ Obtained leadership positions in multiple analyst reports, sold-out first SYSPRO Wave user conference, and initiated influencer webinar and thought leadership strategy. ▪ Rebuilt website in four months with a coordinated company rebrand and Marketo marketing automation integration, producing a 3000% increase in website sourced opportunities Y/Y and zero SEO equity loss. ▪ Launched a new PartnerUP program and digital campaign automation technology solution in the US. Show less



Epicor Software

• Germany
• Software Development
• 1 - 100 Employee

• Sr. Director, Corporate Marketing

  • Apr 2014 - Sep 2016

  Irvine, California Epicor is a global leader in cloud-based business software solutions with nearly $1 billion in revenue and customers in 150 countries. Managed marketing strategy, lead generation, brand, content development, digital strategy, global websites, and internal agency. Lead a global virtual team of 20 professionals. Reported directly to CMO. - Directly managed website presence, personalization, and targeted content buy-cycle mapping for 20+ product lines, four business units, and global channel… Show more Epicor is a global leader in cloud-based business software solutions with nearly $1 billion in revenue and customers in 150 countries. Managed marketing strategy, lead generation, brand, content development, digital strategy, global websites, and internal agency. Lead a global virtual team of 20 professionals. Reported directly to CMO. - Directly managed website presence, personalization, and targeted content buy-cycle mapping for 20+ product lines, four business units, and global channel. ▪ Supervised internal agency team that executes 2000+ projects yearly for the entire global organization. ▪ Successfully managed the simultaneous migration of 17 global websites and landing pages with Marketo marketing automation and a full SEO recovery in three weeks. Deployed persona content strategy, corporate taxonomy, conversion optimization, video library, Demandbase dynamic content, and improved user experience. ▪ Gained 30% improvement in paid search by centralizing and optimizing both display and retargeting. ▪ Created the Grow Business, Not Software company brand with a six-month global rollout.

• Director, Corporate Marketing

  • Apr 2009 - Apr 2014

  Irvine, CA Managed global website launch on Microsoft® SharePoint® 2007 for 17 sites and also managed the project to upgrade all sites to SharePoint 2010. ▪ Established SEO strategy, selected BrightEdge enterprise SEO management software for tracking thousands of keywords globally, and produced a 553.21% increase in organic traffic in a one year period. ▪ Marketing operations lead role on global migration of customer and prospect accounts from a legacy CRM system to Salesforce.com with… Show more Managed global website launch on Microsoft® SharePoint® 2007 for 17 sites and also managed the project to upgrade all sites to SharePoint 2010. ▪ Established SEO strategy, selected BrightEdge enterprise SEO management software for tracking thousands of keywords globally, and produced a 553.21% increase in organic traffic in a one year period. ▪ Marketing operations lead role on global migration of customer and prospect accounts from a legacy CRM system to Salesforce.com with significant sales enablement, process, and reporting improvements for sales and marketing users. ▪ Managed a successful SaaS/Cloud product launch with direct responsibility for new website development, collateral and multimedia content creation, and a new customer portal. ▪ Developed the first formal Epicor Global Brand and Style Guide and launched a full company rebrand for Business Inspired. ▪ Implemented the new Widen Digital Asset Management system globally, resulting in 40%-time savings in creative project execution.

• Senior Manager, Marketing Communications

  • Apr 2007 - Apr 2009

  Irvine, CA ▪ Core team member on the company's largest-ever synchronized global product launch of Epicor ERP. Direct responsibility for 100+ collateral pieces and multimedia assets, 17 global web site updates, and selection of the product tag line and messaging. ▪ Successfully implemented email and marketing automation software Silverpop B2B Engage worldwide. Trained 40 field marketing teams, created 70+ email templates, and managed the CRM integration with IT. ▪ Selected global translation… Show more ▪ Core team member on the company's largest-ever synchronized global product launch of Epicor ERP. Direct responsibility for 100+ collateral pieces and multimedia assets, 17 global web site updates, and selection of the product tag line and messaging. ▪ Successfully implemented email and marketing automation software Silverpop B2B Engage worldwide. Trained 40 field marketing teams, created 70+ email templates, and managed the CRM integration with IT. ▪ Selected global translation vendor and implemented new processes, which resulted in 50%+ cost savings, faster product launches, consistent design standards, documented style guides, the security of marketing assets, and translation memory. ▪ Became a Microsoft® SharePoint® power user and managed the redesign of the Epicor customer and partner portal. Promoted the new site to increase users by 15,000+ in one year.

• Manager, Marketing Programs

  • May 2005 - Apr 2007

  Irvine, CA ▪ Responsible for lead generation marketing programs, which influenced 60% of America's net license revenue (NLR) and were the primary source of $75M. ▪ Created the first customer reference program (EPICvalue), which impacted 50% of new deals in year one. Led CRM integration and established a reward system, so reference activities translated into donations towards customers' charity of choice. ▪ Developed a series of 12 customer events across the US that were under budget, surpassed the… Show more ▪ Responsible for lead generation marketing programs, which influenced 60% of America's net license revenue (NLR) and were the primary source of $75M. ▪ Created the first customer reference program (EPICvalue), which impacted 50% of new deals in year one. Led CRM integration and established a reward system, so reference activities translated into donations towards customers' charity of choice. ▪ Developed a series of 12 customer events across the US that were under budget, surpassed the registration goal in every city, and resulted in $20M of upgrade and migration revenue.



Special Counsel

• United States
• Real Estate

• Director, Business Development

  • Aug 2003 - May 2005

  Newport Beach, California, United States Created and executed a sales and marketing strategy to establish and maintain a leadership position in the legal staffing market.



Interface Digital Witness, previously Westec Intelligent Surveillance

• Marketing Communications Manager

  • Jul 1998 - Aug 2003

  (Company was known as Westec Interactive, Inc. during term of employment) Responsible for branding, copy writing, tradeshows, budget, advertising, public relations, speaking engagements, contract negotiation, and lead generation. Developed crisis communication plan and led marketing programs team through two successful product launches.



Jacobs Driscoll Engineering

• United States
• Civil Engineering
• 1 - 100 Employee

• Sr. Marketing and Communication Coordinator

  • Sep 1994 - Jul 1998

  (Company known at Sverdrup Engineering and Construction during time of employment) Responsible for large-scale proposal management and writing, strategic marketing, complex presentations, association marketing, technical papers, local advertising, and community relations activities.