Experience

Abbott World Marathon Majors

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2022 - Present

  The Abbott World Marathon Majors (AbbottWMM) is a series of six of the largest and most renowned marathons in the world - B.A.A. Boston Marathon, Bank of America Chicago Marathon, BMW BERLIN-MARATHON, TCS London Marathon, TCS New York City Marathon, and Tokyo Marathon. As CEO, I am responsible for driving organizational growth and advancing the AbbottWMM’s vision to inspire the world through marathons. Together with the team, I focus on a range of programs that enhance the brand’s… Show more The Abbott World Marathon Majors (AbbottWMM) is a series of six of the largest and most renowned marathons in the world - B.A.A. Boston Marathon, Bank of America Chicago Marathon, BMW BERLIN-MARATHON, TCS London Marathon, TCS New York City Marathon, and Tokyo Marathon. As CEO, I am responsible for driving organizational growth and advancing the AbbottWMM’s vision to inspire the world through marathons. Together with the team, I focus on a range of programs that enhance the brand’s ability to inspire marathon runners, including the Six Star Finishers program, the Global Run Club, and the AbbottWMM Wanda Age Group World Championships. Show less The Abbott World Marathon Majors (AbbottWMM) is a series of six of the largest and most renowned marathons in the world - B.A.A. Boston Marathon, Bank of America Chicago Marathon, BMW BERLIN-MARATHON, TCS London Marathon, TCS New York City Marathon, and Tokyo Marathon. As CEO, I am responsible for driving organizational growth and advancing the AbbottWMM’s vision to inspire the world through marathons. Together with the team, I focus on a range of programs that enhance the brand’s… Show more The Abbott World Marathon Majors (AbbottWMM) is a series of six of the largest and most renowned marathons in the world - B.A.A. Boston Marathon, Bank of America Chicago Marathon, BMW BERLIN-MARATHON, TCS London Marathon, TCS New York City Marathon, and Tokyo Marathon. As CEO, I am responsible for driving organizational growth and advancing the AbbottWMM’s vision to inspire the world through marathons. Together with the team, I focus on a range of programs that enhance the brand’s ability to inspire marathon runners, including the Six Star Finishers program, the Global Run Club, and the AbbottWMM Wanda Age Group World Championships. Show less



Running USA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2021 - Jul 2022

  Running USA is a not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States. As CEO I am responsible for leading the overall direction of the organization. Together with the staff, board of directors, members and partners we are building the future of running. Running USA is a not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States. As CEO I am responsible for leading the overall direction of the organization. Together with the staff, board of directors, members and partners we are building the future of running.



Virtual Women's Half Marathon

• Wellness and Fitness Services

• Co-Founder and CEO

  • Jun 2020 - Jun 2022

  The Virtual Women’s Half Marathon (+10k, 5K, Double and Triple Challenge) benefits Girl on the Run and is the most exciting virtual women’s run series in the country! Our mission is to provide a unique and exciting virtual running experience—bonding female runners from all over the country. Thousands of women (from all 50 states!) participated in the inaugural event. The Virtual Women’s Half Marathon (+10k, 5K, Double and Triple Challenge) benefits Girl on the Run and is the most exciting virtual women’s run series in the country! Our mission is to provide a unique and exciting virtual running experience—bonding female runners from all over the country. Thousands of women (from all 50 states!) participated in the inaugural event.



Healthy You Ventures (Dawna Stone Healthy You)

• Wellness and Fitness Services

• Founder and President

  • Mar 2013 - Dec 2020

  Healthy You Ventures is a wellness consulting and content creation company. To date, I've had 10 books published, including a business book (foreword by Steve Forbes) and several best-selling wellness titles. I have worked with, created content for or consulted with top-tier wellness brands including mindbodygreen, Well+Good, Prevention magazine, Project Bold Life, Shape magazine, Siggi’s yogurt, Lorissa’s Kitchen, Home Shopping Network, Women’s Health magazine and many more. I regularly appear… Show more Healthy You Ventures is a wellness consulting and content creation company. To date, I've had 10 books published, including a business book (foreword by Steve Forbes) and several best-selling wellness titles. I have worked with, created content for or consulted with top-tier wellness brands including mindbodygreen, Well+Good, Prevention magazine, Project Bold Life, Shape magazine, Siggi’s yogurt, Lorissa’s Kitchen, Home Shopping Network, Women’s Health magazine and many more. I regularly appear on television and have been on the Today show, Martha, MSNBC, and morning news programs on NBC, CBS, ABC, and Fox. I also hosted my own radio show, “Health and Fitness Talk,” on Sirius Satellite Radio and had my own segment on Fox News called “Healthy Living with Dawna Stone.” I have done numerous speaking engagements including those for Chobani, Disney, American Heart Association, Wharton Business School, WE TV, PGA Tour, Super Bowl Leadership Forum and many more. Show less Healthy You Ventures is a wellness consulting and content creation company. To date, I've had 10 books published, including a business book (foreword by Steve Forbes) and several best-selling wellness titles. I have worked with, created content for or consulted with top-tier wellness brands including mindbodygreen, Well+Good, Prevention magazine, Project Bold Life, Shape magazine, Siggi’s yogurt, Lorissa’s Kitchen, Home Shopping Network, Women’s Health magazine and many more. I regularly appear… Show more Healthy You Ventures is a wellness consulting and content creation company. To date, I've had 10 books published, including a business book (foreword by Steve Forbes) and several best-selling wellness titles. I have worked with, created content for or consulted with top-tier wellness brands including mindbodygreen, Well+Good, Prevention magazine, Project Bold Life, Shape magazine, Siggi’s yogurt, Lorissa’s Kitchen, Home Shopping Network, Women’s Health magazine and many more. I regularly appear on television and have been on the Today show, Martha, MSNBC, and morning news programs on NBC, CBS, ABC, and Fox. I also hosted my own radio show, “Health and Fitness Talk,” on Sirius Satellite Radio and had my own segment on Fox News called “Healthy Living with Dawna Stone.” I have done numerous speaking engagements including those for Chobani, Disney, American Heart Association, Wharton Business School, WE TV, PGA Tour, Super Bowl Leadership Forum and many more. Show less



Vacayou Wellness Travel

• United States
• Travel Arrangements
• 1 - 100 Employee

• Co-Founder and Co-CEO

  • Oct 2019 - Apr 2020

  Vacayou, a centralized wellness travel search engine and booking experience, was founded in 2017. By mid 2019, the company hadn’t been able to raise any funding but had built an impressive advisory board and needed funding to grow and launch the company. I was recruited as Co-Founder and Co-CEO to raise the initial funding round and help manage the overall launch strategy. Through my investor relations and personal connections, I raised a substantial angel round for the company that closed on… Show more Vacayou, a centralized wellness travel search engine and booking experience, was founded in 2017. By mid 2019, the company hadn’t been able to raise any funding but had built an impressive advisory board and needed funding to grow and launch the company. I was recruited as Co-Founder and Co-CEO to raise the initial funding round and help manage the overall launch strategy. Through my investor relations and personal connections, I raised a substantial angel round for the company that closed on December 1st, 2019. Show less Vacayou, a centralized wellness travel search engine and booking experience, was founded in 2017. By mid 2019, the company hadn’t been able to raise any funding but had built an impressive advisory board and needed funding to grow and launch the company. I was recruited as Co-Founder and Co-CEO to raise the initial funding round and help manage the overall launch strategy. Through my investor relations and personal connections, I raised a substantial angel round for the company that closed on… Show more Vacayou, a centralized wellness travel search engine and booking experience, was founded in 2017. By mid 2019, the company hadn’t been able to raise any funding but had built an impressive advisory board and needed funding to grow and launch the company. I was recruited as Co-Founder and Co-CEO to raise the initial funding round and help manage the overall launch strategy. Through my investor relations and personal connections, I raised a substantial angel round for the company that closed on December 1st, 2019. Show less



St. Pete Wine & Food Festival

• St. Petersburg, Florida

• President

  • Apr 2015 - Dec 2017

  The St. Pete Wine & Food Festival (SPWFF) is a premier event that attracts over 8,500 culinary aficionados and wine enthusiasts. SPWFF features a charity wine pairings dinner, a craft beer festival and a two-day grand tasting. The St. Pete Wine & Food Festival (SPWFF) is a premier event that attracts over 8,500 culinary aficionados and wine enthusiasts. SPWFF features a charity wine pairings dinner, a craft beer festival and a two-day grand tasting.



The Women's Half Marathon & 5K

• St Petersburg, FL

• President and Co-Founder

  • Jan 2009 - May 2012

  • Sold company to Competitor Group, Inc. in May 2012 • Oversaw all aspects of nation’s largest women’s half marathon series including operations, marketing and advertising, online and digital media, customer communications, sponsorship and partner relations, branding, and customer service • Directed all aspects of national charity partnerships and maintained relationships with key executives (Susan G. Komen for the Cure, Leukemia & Lymphoma Society, Crohn’s & Colitis Foundation of… Show more • Sold company to Competitor Group, Inc. in May 2012 • Oversaw all aspects of nation’s largest women’s half marathon series including operations, marketing and advertising, online and digital media, customer communications, sponsorship and partner relations, branding, and customer service • Directed all aspects of national charity partnerships and maintained relationships with key executives (Susan G. Komen for the Cure, Leukemia & Lymphoma Society, Crohn’s & Colitis Foundation of America) • Developed comprehensive marketing and advertising strategy to reach national and local audiences via print, television, radio, online and grassroots efforts • Spearheaded post-acquisition transition following sale of company to Competitor Group, Inc. • Grew race series from one annual half marathon event to five annual events in 4 years • Increased revenue by 279% in two years through national expansion • Managed key relationships with title, presenting and category sponsors Show less • Sold company to Competitor Group, Inc. in May 2012 • Oversaw all aspects of nation’s largest women’s half marathon series including operations, marketing and advertising, online and digital media, customer communications, sponsorship and partner relations, branding, and customer service • Directed all aspects of national charity partnerships and maintained relationships with key executives (Susan G. Komen for the Cure, Leukemia & Lymphoma Society, Crohn’s & Colitis Foundation of… Show more • Sold company to Competitor Group, Inc. in May 2012 • Oversaw all aspects of nation’s largest women’s half marathon series including operations, marketing and advertising, online and digital media, customer communications, sponsorship and partner relations, branding, and customer service • Directed all aspects of national charity partnerships and maintained relationships with key executives (Susan G. Komen for the Cure, Leukemia & Lymphoma Society, Crohn’s & Colitis Foundation of America) • Developed comprehensive marketing and advertising strategy to reach national and local audiences via print, television, radio, online and grassroots efforts • Spearheaded post-acquisition transition following sale of company to Competitor Group, Inc. • Grew race series from one annual half marathon event to five annual events in 4 years • Increased revenue by 279% in two years through national expansion • Managed key relationships with title, presenting and category sponsors Show less



Women's Running Magazine

• St. Petersburg, FL

• President, Publisher and Founder

  • Jul 2003 - May 2012

  • Sold company to Competitor Group, Inc. in May 2012 • Successfully developed, launched and ran an award winning national magazine • Responsible for all aspects of the business including editorial, creative, distribution, circulation, marketing, advertising, corporate sponsorships and public relations • Raised initial funding from angel investors • Secured interviews on NBC, CBS, ABC, Fox and MSNBC • Oversaw all large advertising accounts (Toyota, Nike, Adidas, Coca-Cola… Show more • Sold company to Competitor Group, Inc. in May 2012 • Successfully developed, launched and ran an award winning national magazine • Responsible for all aspects of the business including editorial, creative, distribution, circulation, marketing, advertising, corporate sponsorships and public relations • Raised initial funding from angel investors • Secured interviews on NBC, CBS, ABC, Fox and MSNBC • Oversaw all large advertising accounts (Toyota, Nike, Adidas, Coca-Cola, Disney, Kellogg’s, Procter & Gamble, Playtex, etc) Show less • Sold company to Competitor Group, Inc. in May 2012 • Successfully developed, launched and ran an award winning national magazine • Responsible for all aspects of the business including editorial, creative, distribution, circulation, marketing, advertising, corporate sponsorships and public relations • Raised initial funding from angel investors • Secured interviews on NBC, CBS, ABC, Fox and MSNBC • Oversaw all large advertising accounts (Toyota, Nike, Adidas, Coca-Cola… Show more • Sold company to Competitor Group, Inc. in May 2012 • Successfully developed, launched and ran an award winning national magazine • Responsible for all aspects of the business including editorial, creative, distribution, circulation, marketing, advertising, corporate sponsorships and public relations • Raised initial funding from angel investors • Secured interviews on NBC, CBS, ABC, Fox and MSNBC • Oversaw all large advertising accounts (Toyota, Nike, Adidas, Coca-Cola, Disney, Kellogg’s, Procter & Gamble, Playtex, etc) Show less



Martha Stewart Living Omnimedia

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Vice President

  • 2006 - 2007

  After winning The Apprentice: Martha Stewart on NBC, I spent a year in New York City working closely with Martha. In addition to overseeing several projects, I regularly appeared with Martha on her national TV show, MARTHA. During those episodes my focus was mainly on health, fitness and wellness topics. I also had a regular column and blog for Martha's magazine and had my own radio show on Sirius Satellite Radio called "Health and Fitness Talk with Dawna Stone." After winning The Apprentice: Martha Stewart on NBC, I spent a year in New York City working closely with Martha. In addition to overseeing several projects, I regularly appeared with Martha on her national TV show, MARTHA. During those episodes my focus was mainly on health, fitness and wellness topics. I also had a regular column and blog for Martha's magazine and had my own radio show on Sirius Satellite Radio called "Health and Fitness Talk with Dawna Stone."



MarineMax

• United States
• Retail
• 700 & Above Employee

• Chief Marketing Officer

  • May 2001 - Jun 2003

  • Oversaw all marketing strategies and activities for the world’s largest boat retailer, a $700 million publicly traded organization with 68 locations in 13 states. (NYSE: HZO) • Member of 4-person executive management team reporting directly to the CEO. • Coordinated and oversaw all national and local advertising including print, television, radio, direct mail and point of purchase and all public relations initiatives. • Negotiated and managed strategic alliances and corporate… Show more • Oversaw all marketing strategies and activities for the world’s largest boat retailer, a $700 million publicly traded organization with 68 locations in 13 states. (NYSE: HZO) • Member of 4-person executive management team reporting directly to the CEO. • Coordinated and oversaw all national and local advertising including print, television, radio, direct mail and point of purchase and all public relations initiatives. • Negotiated and managed strategic alliances and corporate partnerships. • Maintained overall P & L responsibility for both corporate and regional marketing budgets. • Oversaw all field marketing coordinators. • Responsible for new product launches, boat shows, grand openings and open houses. • Responsible for the creation and implementation of MarineMax’s brand strategies in an effort to increase market share across the key product lines. Show less • Oversaw all marketing strategies and activities for the world’s largest boat retailer, a $700 million publicly traded organization with 68 locations in 13 states. (NYSE: HZO) • Member of 4-person executive management team reporting directly to the CEO. • Coordinated and oversaw all national and local advertising including print, television, radio, direct mail and point of purchase and all public relations initiatives. • Negotiated and managed strategic alliances and corporate… Show more • Oversaw all marketing strategies and activities for the world’s largest boat retailer, a $700 million publicly traded organization with 68 locations in 13 states. (NYSE: HZO) • Member of 4-person executive management team reporting directly to the CEO. • Coordinated and oversaw all national and local advertising including print, television, radio, direct mail and point of purchase and all public relations initiatives. • Negotiated and managed strategic alliances and corporate partnerships. • Maintained overall P & L responsibility for both corporate and regional marketing budgets. • Oversaw all field marketing coordinators. • Responsible for new product launches, boat shows, grand openings and open houses. • Responsible for the creation and implementation of MarineMax’s brand strategies in an effort to increase market share across the key product lines. Show less



ACTIVE Network

• United States
• Software Development
• 500 - 600 Employee

• Senior Vice President Operations

  • Jul 2000 - Jun 2001

  • Supervised 10 direct management reports and over 70 staff for a B2B / B2C company that delivers on-line registration for participatory sports and parks and recreation activities. • Oversaw day-to-day operations including marketing, sales, account management, product management, product development, technology, customer service, affiliate and partner relations, research, and reporting. • Member of 6-person senior management team, reporting directly to the CEO. • Responsible for… Show more • Supervised 10 direct management reports and over 70 staff for a B2B / B2C company that delivers on-line registration for participatory sports and parks and recreation activities. • Oversaw day-to-day operations including marketing, sales, account management, product management, product development, technology, customer service, affiliate and partner relations, research, and reporting. • Member of 6-person senior management team, reporting directly to the CEO. • Responsible for development and management of a $10 million budget (50% of company’s total budget). • Organized and led senior management planning sessions to set the organization’s strategic direction. • Helped raise over $20 million in private equity through combination of venture capitalists and individual investors. • Helped negotiate competitor acquisitions and managed the integration process of those acquired. Show less • Supervised 10 direct management reports and over 70 staff for a B2B / B2C company that delivers on-line registration for participatory sports and parks and recreation activities. • Oversaw day-to-day operations including marketing, sales, account management, product management, product development, technology, customer service, affiliate and partner relations, research, and reporting. • Member of 6-person senior management team, reporting directly to the CEO. • Responsible for… Show more • Supervised 10 direct management reports and over 70 staff for a B2B / B2C company that delivers on-line registration for participatory sports and parks and recreation activities. • Oversaw day-to-day operations including marketing, sales, account management, product management, product development, technology, customer service, affiliate and partner relations, research, and reporting. • Member of 6-person senior management team, reporting directly to the CEO. • Responsible for development and management of a $10 million budget (50% of company’s total budget). • Organized and led senior management planning sessions to set the organization’s strategic direction. • Helped raise over $20 million in private equity through combination of venture capitalists and individual investors. • Helped negotiate competitor acquisitions and managed the integration process of those acquired. Show less



PR*Nutrition

• United States
• Health, Wellness and Fitness
• 1 - 100 Employee

• President

  • 1999 - 2000

  • Managed a wholly owned subsidiary of a $330 million publicly traded corporation. • Responsible for all business operations including sales, advertising, public relations, Web site development, e-commerce, promotions, sponsorships, trade shows, product development, human resources and customer service. • Reported directly to the President/CEO of the parent company. • Launched company’s first online store and grew e-commerce revenues to 25% of total revenues in 6… Show more • Managed a wholly owned subsidiary of a $330 million publicly traded corporation. • Responsible for all business operations including sales, advertising, public relations, Web site development, e-commerce, promotions, sponsorships, trade shows, product development, human resources and customer service. • Reported directly to the President/CEO of the parent company. • Launched company’s first online store and grew e-commerce revenues to 25% of total revenues in 6 months. • Responsible for all P&L activity. • Managed relationships with parent company, legal team, shipping facility, advertising agency, strategic partners and suppliers. • Presented strategic plans, new product proposals and operating results to the Board. Show less • Managed a wholly owned subsidiary of a $330 million publicly traded corporation. • Responsible for all business operations including sales, advertising, public relations, Web site development, e-commerce, promotions, sponsorships, trade shows, product development, human resources and customer service. • Reported directly to the President/CEO of the parent company. • Launched company’s first online store and grew e-commerce revenues to 25% of total revenues in 6… Show more • Managed a wholly owned subsidiary of a $330 million publicly traded corporation. • Responsible for all business operations including sales, advertising, public relations, Web site development, e-commerce, promotions, sponsorships, trade shows, product development, human resources and customer service. • Reported directly to the President/CEO of the parent company. • Launched company’s first online store and grew e-commerce revenues to 25% of total revenues in 6 months. • Responsible for all P&L activity. • Managed relationships with parent company, legal team, shipping facility, advertising agency, strategic partners and suppliers. • Presented strategic plans, new product proposals and operating results to the Board. Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Strategy Consultant

  • 1995 - 1999

  • Managed several large-scale projects, led strategy initiatives, developed comprehensive workplans, identified key milestones and deliverables, assigned team member responsibilities and conducted regular status meetings with senior client management. • Defined, assembled and managed a 20 person implementation team responsible for training, communications, change management, help desk strategy and technical infrastructure readiness for a $90 million, 800 seat SAP implementation across 50… Show more • Managed several large-scale projects, led strategy initiatives, developed comprehensive workplans, identified key milestones and deliverables, assigned team member responsibilities and conducted regular status meetings with senior client management. • Defined, assembled and managed a 20 person implementation team responsible for training, communications, change management, help desk strategy and technical infrastructure readiness for a $90 million, 800 seat SAP implementation across 50 sites in the continental U.S. • Organized and facilitated offsite envisioning and teambuilding sessions for up to 150 people. • Directed software development team as part of a custom ERP implementation at a major healthcare provider. • Directed a team responsible for reengineering the revenue reporting, cash management, and customer service business processes for a 4 million member HMO. Clients included Nestle, Kaiser Permanente, Starbucks and more. Show less • Managed several large-scale projects, led strategy initiatives, developed comprehensive workplans, identified key milestones and deliverables, assigned team member responsibilities and conducted regular status meetings with senior client management. • Defined, assembled and managed a 20 person implementation team responsible for training, communications, change management, help desk strategy and technical infrastructure readiness for a $90 million, 800 seat SAP implementation across 50… Show more • Managed several large-scale projects, led strategy initiatives, developed comprehensive workplans, identified key milestones and deliverables, assigned team member responsibilities and conducted regular status meetings with senior client management. • Defined, assembled and managed a 20 person implementation team responsible for training, communications, change management, help desk strategy and technical infrastructure readiness for a $90 million, 800 seat SAP implementation across 50 sites in the continental U.S. • Organized and facilitated offsite envisioning and teambuilding sessions for up to 150 people. • Directed software development team as part of a custom ERP implementation at a major healthcare provider. • Directed a team responsible for reengineering the revenue reporting, cash management, and customer service business processes for a 4 million member HMO. Clients included Nestle, Kaiser Permanente, Starbucks and more. Show less



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Financial Analyst

  • 1991 - 1993

  • Led sales calls to CEOs, CFOs and Presidents of Fortune 500 companies. • Negotiated deal terms with CFOs and senior management of clients such as du Pont, Weyerhaeuser, Kodak and Stone Container. • Organized, facilitated and delivered Finance Department’s internal sales presentations to 20-30 salesmen and traders. • Led sales calls to CEOs, CFOs and Presidents of Fortune 500 companies. • Negotiated deal terms with CFOs and senior management of clients such as du Pont, Weyerhaeuser, Kodak and Stone Container. • Organized, facilitated and delivered Finance Department’s internal sales presentations to 20-30 salesmen and traders.