Director of Strategic Partnerships

• Sep 2021 - Present

Responsible for identifying, building, and managing SaaS partner relationships with community and business organizations, trade schools and associations, social media brand ambassadors and channel influencers. Responsible for identifying, building, and managing SaaS partner relationships with community and business organizations, trade schools and associations, social media brand ambassadors and channel influencers.

Principal

• Oct 2012 - Present

Leader of a strategic marketing firm catering to the digital and traditional marketing needs of technology, engineering, architecture, construction, medical, legal, and non-profit industries. Direct development of creative materials and marketing strategies. Leverage digital channels to drive authentic and meaningful marketing efforts to build client brands, sales, and relationships with customers across service lines and business models. Leader of a strategic marketing firm catering to the digital and traditional marketing needs of technology, engineering, architecture, construction, medical, legal, and non-profit industries. Direct development of creative materials and marketing strategies. Leverage digital channels to drive authentic and meaningful marketing efforts to build client brands, sales, and relationships with customers across service lines and business models.

Partner, Director of Marketing & Operations

• May 2007 - Mar 2021

Managed marketing and operational performance for a 124-seat capacity dine-in restaurant with 15 staff members operating seven days a week. Worked in partnership to revitalize and rebranded the landmark Phoenix diner. 5th Avenue Café is a neighborhood full service restaurant near Willo, a historic residential community in Midtown Phoenix. In the early 1950s, the restaurant opened under Upton's, a well-known dining spot for Phoenix residents, politicians, and celebrities. The restaurant was later known as Dee's. Show less

Director of Marketing

• Mar 2009 - Feb 2012

Entrepreneur and renowned bridge engineer Craig Finley, P.E., hired me to strengthen the company's presence in the bridge market domestically and internationally. My role included identifying and pursuing new business development opportunities, driving marketing strategy, and tactical projects including updating the corporate website, digital and print collateral material, internal and external communications, proposals, presentations, and client relations. Entrepreneur and renowned bridge engineer Craig Finley, P.E., hired me to strengthen the company's presence in the bridge market domestically and internationally. My role included identifying and pursuing new business development opportunities, driving marketing strategy, and tactical projects including updating the corporate website, digital and print collateral material, internal and external communications, proposals, presentations, and client relations.

Director, Marketing and Communications

• 2004 - 2009

I worked with over 400 member Owners, Consultants, Contractors, and Material Suppliers involved in the construction of large concrete segmental bridges throughout the US, Canada, South America, Europe, and Israel. During my tenure, I carefully migrated the traditional manual membership experience to a digital format. In conjunction with the online program, I implemented intensive data analytics review and tracking program. My advertising sales revenue consistently exceeded publishing costs during my seven-year tenure. My responsibilities included negotiating hotel and logistic contracts for conferences, training programs, and seminars. Members and Leadership consistently recognized my commitment to service and member relations. Show less

Director, National Accounts

• 2000 - 2002

Operations Manager

• 1998 - 2000

Senior Account Executive

• 1995 - 1997

Senior Event Planner/Producer for Silicon Valley tech companies. Senior Event Planner/Producer for Silicon Valley tech companies.