Dawn V.
Marketing Associate at CFRA Research- Claim this Profile
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English Native or bilingual proficiency
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Hmong Native or bilingual proficiency
Topline Score
Bio
Credentials
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Unconscious Bias
LinkedInJul, 2020- Nov, 2024 -
Google Analytics Certification
GoogleDec, 2022- Nov, 2024
Experience
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CFRA Research
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United States
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Financial Services
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100 - 200 Employee
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Marketing Associate
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Aug 2018 - Present
• Plan and execute on marketing programs, including lead generation campaigns, content development, execution, and measurement using Salesforce and Pardot. - using CSS, HMTL, Bootstrap, and JavaScript • Write an engaging and persuasive copy of our content for our website, blog, advertising, marketing communications, public relations, social media, and collateral materials. • Define and develop a voice for each key stakeholder that represents the overall brand, working to ensure messages are consistent with the overall brand and help to maintain and promote a positive image of the organization. • Translate functionality into targeted messaging that motivates our audience into action. • Develop and maintain relationships with key contacts such as institutional investors, capital markets professionals, risk-managers, and industry forums to build brand awareness and partnerships. • Identify new trends and developments in forensic accounting, legal and other corporate disclosure areas. • Collaborate with research analysts and other professionals across multiple sectors and geographical areas. • Develop and execute digital media strategy and presence. • Spearhead key marketing events and participation in industry events, including content Production, logistical support and internal and external communications.
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A P Ventures, LLC (APV)
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Executive
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Dec 2016 - Aug 2018
• Organize and oversee brand awareness/communication campaigns on social media and exhibitions • Monitor progress of campaigns using various metrics and report effectiveness • Coordinate and plan events for Federal, State, and Local events • Conduct Market research / Capture and analysis to evaluate trends, brand awareness and competitive ventures. o FPDS o GovWin o US Spending o FBO o Google • Analyze business developments and monitor market trends • Proficient in MS Office 365 products for research, presentations, and documents • Daily use of Applicant Tracking Systems (PTS) to track candidates, clients, and job orders • Acts as an intermediary for management maintaining frequent contacts with public and private clients Drafts routine and complex correspondence • Create Pipeline; Opens, updates, and prepares solicitations for submission • Business Development in both Local and State businesses • Assist in Recruitment for Federal, State, and local submissions o Creates candidates profile for submission o Quality check for candidates to ensure meets minimum requirements o Finalize and update candidates for submission
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National Technical Honor Society
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Advisor
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Apr 2015 - Sep 2016
• Being knowledgeable of, and communicating, the requirements of the academic program to NTHS students • Monitoring students' progress toward degree completion • Advise students to appropriate institutional resources • Proactively involving students in the academic and career planning process, self-reflection, and the exploration of options and resources • Engaging in activities to stay informed of issues that affect student success • Recruiting qualified students by hosting events on campus • Provided excellent customer service by building strong relationships with members and sponsors • Use social media to recruit and inform other chapters of ongoing events
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ITT Technical Institute
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Higher Education
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700 & Above Employee
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Marketing Admin
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2014 - 2016
• Providing support for marketing events and exhibitions as required • Completes operational requirements by scheduling and assigning administrative projects; expediting work results thru use of Microsoft Office • Full cycle recruiting for new representatives using ICIMS and Indeed as resource • Resolves administrative problems by coordinating preparation of reports, analyzing data, and identifying solutions • Provides information by answering questions, requests, and phone calls • Assist in Academic Affairs to prepare for accreditation audits • Assist in Career Service in employment for students and preparations
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VALLEY CLEANERS
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United States
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1 - 100 Employee
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Operations Manager
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Jun 2005 - Jun 2015
• Review financial statements, sales and activity reports, and other performance data to measure actual sales against projected sales goals • Implement cost reductions and environment program improvements • Direct non-merchandising departments of businesses, such as advertising, purchasing, and community outreach • Determine staffing requirements, interview, hire, and train new employees • Develop and implement product marketing strategies including advertising campaigns and sales promotions • Communicate with legal counsel and safety department to ensure all processes remain compliant with OSHA and other governmental regulations • Oversee activities directly related to providing dry cleaning services
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Education
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2014 - 2017
Strayer University
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services -
1999 - 2003
Central Pennsylvania College
Bachelor of Science (BS), CIS/Marketing -
Central Penn College
Bachelor of Science - BS
Community
