General Manager

• Feb 2022 - Present

Marketing Consultant

• Oct 2018 - Feb 2022

Marketing Consultant for both Hearst Media and Times Union Newspaper #1 news source within the Capital Region- Albany, NY. Well versed in digital marketing, social media marketing, website marketing, e-commerce marketing, targeted display, online streaming, direct mail, and print.Partnering up with a multitude of businesses/industries to define marketing strategies, identifying the most appropriate message, and executing these strategies to position them in front of their target market for both B2C and B2B.Initially starting with a study of the company's profile, operations to understand its marketing needs, and goals to achieve. From there I will conduct marketing research to identify industry trends, best practices, and insights while developing a marketing strategy according to objectives and budget. Upon analysis of data, statistics, and communication needs I provide advice on branding & positioning within a multitude of both digital/print services. Once implemented myself and our in house media strategists will be nurturing a long term relationship while executing strategic tasks and monitoring outcomes.

Senior Executive Sales

• May 2016 - Oct 2018

Internal and external domestic/international sales of turn key laser clinics and cosmetics to a target market of doctors, dermatologists, medical spas, spas, and salons.Lead acquisition generated through a multitude of avenues which consists of inbound and outbound calls, cold calls, new client prospecting, webinars, marketing via social media platforms, seminars/conferences, medical esthetic conventions, and beauty shows.Managing a portfolio of accounts while offering a multi tiered level of product options such as medical grade, non- diverted, and private label in which are manufactured by the company. Corporate training for our affiliates while coaching and providing on going support so that they are successful in expanding their brand.Business to consumer sales (Certified Hair Loss Consultant) conducting in house clinic consultations for hair rejuvenation treatment which incorporates Low Light Level Laser options (average sale value-$3,000.00) which provides residual income as many need a maintenance program.

Restaurant Manager

• Apr 2015 - May 2016

Managing all aspects of a fast paced restaurant such as staffing, customer service, inventory, weekly/monthly , budgeting, sales forecasting, , training,, payroll, etc... Managing all aspects of a fast paced restaurant such as staffing, customer service, inventory, weekly/monthly , budgeting, sales forecasting, , training,, payroll, etc...

Manager/Stylist

• Oct 2013 - Apr 2015

Opened, managed,and worked as a full time stylist for 2 franchise locations. Marketing and all managerial tasks such as staffing, training, increasing clientele/revenue, as well as servicing the clients. Opened, managed,and worked as a full time stylist for 2 franchise locations. Marketing and all managerial tasks such as staffing, training, increasing clientele/revenue, as well as servicing the clients.

Manager/Stylsit

• Jul 2010 - Oct 2013

Opened and managed all aspects of a upscale full-service men's barber shop as well as a full time stylist.Marketed,staffed, trained, and increased clientele/revenue as this was a new location for the franchise. Opened and managed all aspects of a upscale full-service men's barber shop as well as a full time stylist.Marketed,staffed, trained, and increased clientele/revenue as this was a new location for the franchise.

Business Owner

• Feb 2003 - Apr 2010

Owned and operated a lawn care/landscaping business in which service serviced commercial as well as residential clients with all aspects of outdoor beautification. I provided the administrative and accounting services which included book keeping, drafting of bids, billing and receiving, etc... Owned and operated a lawn care/landscaping business in which service serviced commercial as well as residential clients with all aspects of outdoor beautification. I provided the administrative and accounting services which included book keeping, drafting of bids, billing and receiving, etc...

Business Owner

• Mar 1999 - Apr 2010

Owned and operated a full service hair salon. Oversaw all financial aspects such as price setting, monthly expenses,budgeting, advertising, promotions, and managing inventory and staff members. Worked as a full time stylist. Owned and operated a full service hair salon. Oversaw all financial aspects such as price setting, monthly expenses,budgeting, advertising, promotions, and managing inventory and staff members. Worked as a full time stylist.

Hairstylist

• Jun 1990 - Mar 1999

Full time hair stylist in unisex salon. Full time hair stylist in unisex salon.