Experience

Momentive.ai

• United States
• Internet Publishing
• 500 - 600 Employee

• Senior Account Executive

  • Jun 2022 - Present



Arthritis Foundation

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Senior Director, Insights & Patient Engagement

  • Oct 2020 - Jun 2022



Escalent

• United States
• Market Research
• 700 & Above Employee

• Senior Director, Research & Consulting, Life Sciences

  • Oct 2015 - Mar 2020

  Hired as Research director in 2015, promoted to Senior Research Director in 2018, expanded role to lead Consumer Health Incubator to expand logos in this space. Responsible for managing client relationships and leading research for clients in the Consumer Health and Pharmaceutical categories. Also responsible for developing strategy to expand awareness of Escalent/MSI in the Consumer Health space with the goal of gaining new logos. • Led research team of ten for world’s largest global nutrition company, averaging 25 projects per year, approximately $2million in research spending annually. • Designed research initiatives based on a wide variety of research needs such as brand health, segmentation, new product development, messaging strategy and copy testing as well as sales force impact, product pricing and product packaging, • Mentored junior team to become trusted advisors, leading to expanded opportunities with major clients. • Multitasking through skilled collaborated with multiple internal teams to manage budgets, profitability, vendors, and timelines. • Deep understanding of healthcare provider and patient populations, including how they are recruited and protection of their personal information. • Trained in HIPAA regulations as well as Adverse Event reporting.



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Director, Research Analysis

  • Feb 2011 - Mar 2015

  Hired as Research Manager, promoted to Senior Research Manager in 2008, and to Research Director in 2011. Responsible for research leadership through specialist expertise for clients in Banking, Communications/Technology, CPG, Pharma, Retail, and Travel/Entertainment industry clients. • Successfully anticipated client needs and translate into RFP’s – approximately two a week (single-country, multi-country, multi-stakeholders, etc.) • TNS lead for advertising pre-testing in North America – ultimate responsibility for consulting, training, and answering client question about advertising impact • Direct manager of three analysts (responsible for their development and project management) • Strategic thinking that led to improved client marketing campaigns –TV, Print, Radio, POS, Out of Home, and digital – which increased brand performance and share gains • Responsible for commercialization of two media optimization tools (digital media effectiveness and media contact auditor) where I developed the principles for use, guidelines of application of the tools, marketing materials and procedures for executing projects using these tools



The ARS Group

• United States
• Market Research
• 1 - 100 Employee

• Senior Account Manager

  • Nov 1998 - Feb 2005

  Began my career in Team management, promoted to Account management in 2001, and to Group management in 2003. Primary responsibility was to develop client relationships at the C- level that led to sales growth. Customers included Global Top 50 advertisers. • Developed relationships with new clients and supported project execution of existing clients • Conducted media optimization analysis based on media plan and effectiveness of advertising • Provided validation analysis which predicted the in-market impact of advertising • Led the team that was selected as New Research Partner of the Year for Frito-Lay • Silver Packaged Goods Award- The ARF 2006 David Ogilvy Awards, Tostitos • Gold Packaged Goods Award- The ARF 2005 David Ogilvy Awards, Lay’s