Dawn Sabato
Marketing Manager at BuildUp Bookings- Claim this Profile
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Bio
Experience
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BuildUp Bookings
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Mar 2019 - Present
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Digital Marketing Consultant/Brand Representation Manager
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Jan 2016 - Present
I regularly take on short-term and ongoing consultant roles pertaining to social media, web design, SEO/SEM, email marketing, public relations, media relations, content development, strategy, and general marketing strategies. I am equipped to train individuals or teams in these areas for self-sufficiency. I can also launch, tweak, and maintain these processes for those companies or people who do not wish to oversee them personally. CTR results above industry averages!
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Contempo Group
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Real Estate
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1 - 100 Employee
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Marketing Manager
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Dec 2016 - Mar 2019
Orlando, Florida Area I wore an array of hats in this blended role that combined traditional marketing strategies with digital marketing practices. I performed a diverse assortment of tasks, having organized the expansion of a leading pioneer in the vacation rental industry into retail markets from a primarily wholesale-driven foundation. I coordinated internally between all departments, including liaising with guests, home owners, and property managers. Externally, I was responsible for establishing and… Show more I wore an array of hats in this blended role that combined traditional marketing strategies with digital marketing practices. I performed a diverse assortment of tasks, having organized the expansion of a leading pioneer in the vacation rental industry into retail markets from a primarily wholesale-driven foundation. I coordinated internally between all departments, including liaising with guests, home owners, and property managers. Externally, I was responsible for establishing and fostering relationships with partner organizations and multiple distributor channels. I was responsible for coordinating and monitoring the listings of more than 260 private homes on multiple distribution networks, including our own websites. This included creating and maintaining home descriptions and photos. Additionally, I oversaw and performed website updates, content creation, SEO optimization, analytics, social media content/promotion, graphic design, photography, and market research. I worked with various employees in account setup and real estate departments to design corporate presentations for partnership proposals and new business generation, and I also worked to establish stronger media relations, as well as developing referral and loyalty programs along with other brand-building and promotional strategies. I accomplished significant gains in exposure, engagement, and web traffic - the majority of which was organic in nature. Show less
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Marketing Director - East Coast
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Feb 2015 - Oct 2015
Orlando, Florida I oversaw all of the advertising for our location in a variety of mediums. This included contract negotiation strategy and ad design. I sought out digital calendars and databases for promotional inclusion, and planned all promotions and partnership efforts. I sought out and coordinated numerous appearances at expos and conventions, where I designed booth and table presentations and represented the business to targeted consumers. The highlight of this position was my success in launching… Show more I oversaw all of the advertising for our location in a variety of mediums. This included contract negotiation strategy and ad design. I sought out digital calendars and databases for promotional inclusion, and planned all promotions and partnership efforts. I sought out and coordinated numerous appearances at expos and conventions, where I designed booth and table presentations and represented the business to targeted consumers. The highlight of this position was my success in launching a new exhibit. Just before my hire, a rotating exhibit had been cleared out to make way for a new, temporary display. I took the initiative of designing the webpage for the incoming exhibit. I also designed the full media kit and all promotional materials, including a 30 second televised spot. I compiled our media list, and coordinated and hosted one week of one-on-one media tours, including a live broadcast with the Orlando Fox News affiliate, before hosting a successful Grand Opening event with media, partner businesses and the general public. Show less
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Tradernicks Coins Collectibles
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United States
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Retail
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Social Media Manager
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Apr 2011 - Dec 2014
Kissimmee, Florida Tradernicks is a locally-owned business specializing in the buying, selling and trading of collectibles as well as gold and silver bullion. I was brought in to create a social media presence for the company’s two individual locations. Due to the nature of the business and minimal staff, roles sometimes blurred and crossed. It was common to wear numerous hats related to customer service and everyday operation, but my primary focus was always on social media and promotion. I created a… Show more Tradernicks is a locally-owned business specializing in the buying, selling and trading of collectibles as well as gold and silver bullion. I was brought in to create a social media presence for the company’s two individual locations. Due to the nature of the business and minimal staff, roles sometimes blurred and crossed. It was common to wear numerous hats related to customer service and everyday operation, but my primary focus was always on social media and promotion. I created a foundational social media presence through Google+, Twitter, Facebook and YouTube. During my time with Tradernicks, I was tasked with spending equal time in both shops to adequately promote items from each location. This required learning the merchandise in-depth, including numismatic lingo and coin grading, while also becoming very involved with coin dealers nationwide and establishing our professional B2B reputation. I single-handedly operated both sets of accounts, from the shops and remotely. I also covered events we attended (coin shows and collectibles expos) for social media while assisting with vendor duties. Show less
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West Corporation
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Türkiye
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Computer and Network Security
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Conference Coordinator
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Jan 2007 - Feb 2010
Sevierville, TN
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Langston Insurance
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United States
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Insurance
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1 - 100 Employee
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Licensed Agent/CSR
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May 2005 - May 2006
Kissimmee, FL Auto/home insurance sales and service
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Education
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East Tennessee State University
Bachelor's degree, Public Relations/ Human Resources -
University of South Florida
Certificate, Fairy Tales: Origins and Evolution of Princess Stories -
UC Irvine
Certificate, Society, Science, Survival: Lessons from AMC’s ‘The Walking Dead