Dawn Rainbolt
Senior Marketing Executive & PR at Wilderness Ireland- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Spanish Limited working proficiency
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Russian Elementary proficiency
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Polish Elementary proficiency
Topline Score
Bio
Credentials
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TEFL (Teaching English as a Foreign Language)
TEFL BarcelonaJan, 2011- Oct, 2024
Experience
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Wilderness Ireland
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Ireland
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Travel Arrangements
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1 - 100 Employee
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Senior Marketing Executive & PR
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Jan 2017 - Present
Wilderness Ireland, part of the Wilderness Group, specialises in offering a range of nature-based adventure tours and wilderness experiences in the most remote and beautiful regions of Ireland. Digital Marketing & Content Creation: - General marketing management & brand awareness for Wilderness Ireland - Digital content creation – Content editor for new & existing Wilderness Ireland blog content – written & visual - Content proofing across all Wilderness Group content (B2C & B2B) - Ideation & development of 10x content incl. PR outreach liaison - Development of Wilderness Ireland e-newsletter campaigns & promotions - Liaising with other content creators to develop informative, inspiring and visually stimulating content (written, video & photo) - Project management of Ireland-specific projects – incl. new website development, SEO project, luxury & private travel sections - Social media marketing oversight - Website maintenance and SEO optimisation - Trade content creation for the company’s B2B travel agent partners - Photography and photo editing using Adobe Photoshop PR: - PR & Media management for the entire Wilderness Group – includes brands Wilderness Ireland, Wilderness Scotland, Wilderness England and B2B Wilderness Group - Managing & liaising the relationship between the Wilderness Group and our PR agencies in the UK & North America (B2C and B2B audiences) - Developing a PR/media strategy for the Wilderness Group - Executive decision-making on PR spend, incl. hosted writers, & PR budget management - Collaboration between journalists and Wilderness Group teams to identify & design hosted trips - Represent Wilderness Group brands at PR events Ad hoc: - Market research, understanding and awareness - Working alongside local, regional and national tourism and guiding authorities - Knowledge of media, Ireland and storytelling skills to promote Ireland’s culture & wilderness areas - Focus on distribution channels for the Wilderness Ireland brand Show less
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Adventure Travel Trade Association
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United States
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Travel Arrangements
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1 - 100 Employee
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Member Advocate & AdventureTravelNews Journalist
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Jan 2015 - Oct 2016
Established in 1990, today the ATTA serves over 1,200 members in 100 countries worldwide, of which a third are located in Europe. Members include tour operators, tourism boards, DMOs, travel agencies and accommodations operating within the adventure travel sector who hold a vested interest in the sustainable development of adventure tourism. - Francophone Market Manager (Member Services): I handle business development in the Francophone regions, as well as member services in France and in Europe. I research and contact new members (tour operators, tourism boards, and industry partners with a strong interest in sustainable tourism) while responding to needs of current clients/members, including creation of B2B and B2C profiles, introductions with potential partners, advice/information regarding the industry, and responding to event queries. - Journalist for our newsletter, AdventureTravelNews: Research and interview for writing of reports on European tourism news, trends, initiatives, in an effort to better advise our global members for tourism matters - Work includes collaboration with: tourism boards, national/regional/departmental tourism committees and development agencies as well as with tour operators, media, associations, and gear suppliers with an interest in developing responsible, sustainable adventure tourism (also sometimes called eco-tourism, nature-based tourism, agro-tourism, sports tourism, and volontouring). Regarding duties for Member Services, ATTA benefits include: Online and face-to-face networking; news updates; a published B2B Member Profile; listed trips on Adventure.Travel (consumer platform to sell trips); personal introductions between members; press release publication and circulation; reports, surveys and studies on tourism; reduced entry to our events, such as our annual convention, the Adventure Travel World Summit, or regional conferences such as AdventureNEXT Balkans Show less
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Office du Tourisme de Lyon
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France
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Leisure, Travel & Tourism
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1 - 100 Employee
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Welcome & Information
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May 2015 - Oct 2015
ONLY LYON, Lyon's brand created by the tourism office of Lyon, France, dedicated to promoting Lyon as a destination for both leisure and business travel. - Welcoming visitors to Lyon and offering inspiring and relevant information matching their interests and requests - Providing front desk customer service - Offering bilingual information in English, French and Spanish - Assisting and directing tourists in need of assistance ONLY LYON, Lyon's brand created by the tourism office of Lyon, France, dedicated to promoting Lyon as a destination for both leisure and business travel. - Welcoming visitors to Lyon and offering inspiring and relevant information matching their interests and requests - Providing front desk customer service - Offering bilingual information in English, French and Spanish - Assisting and directing tourists in need of assistance
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Media Communications Assistant
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May 2013 - Sep 2013
Trade organization for companies and suppliers in the uniform and linen rental business, and the healthcare and dust control service industries. Trade organization for companies and suppliers in the uniform and linen rental business, and the healthcare and dust control service industries.
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KOALA Preschool
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India
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Education Management
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1 - 100 Employee
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English Teacher
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Aug 2012 - May 2013
Bilingual preschool for children 2-7 years old, catering specifically to children of expatriates in Warsaw, Poland. Bilingual preschool for children 2-7 years old, catering specifically to children of expatriates in Warsaw, Poland.
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Passenger Vessel Association
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United States
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Maritime Transportation
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1 - 100 Employee
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Communications Intern
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Dec 2009 - Aug 2011
PVA, a trade association for passenger vessels, is dedicated to promoting the interests and the economic well-being of U.S. passenger vessel owners and operators, while promoting safety and a secure maritime operating environment for passengers, crew and the public at-large. PVA, a trade association for passenger vessels, is dedicated to promoting the interests and the economic well-being of U.S. passenger vessel owners and operators, while promoting safety and a secure maritime operating environment for passengers, crew and the public at-large.
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English Teacher
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Mar 2011 - Jun 2011
English teacher for several classes of Spanish children, teens and adults, ranging from beginner English, intermediate and advanced English. - Responsible for all lesson plans, teaching, generating materials, assessing and grading - Class size ranging from 3 to 12 students - Private English lessons/tutoring in the evening English teacher for several classes of Spanish children, teens and adults, ranging from beginner English, intermediate and advanced English. - Responsible for all lesson plans, teaching, generating materials, assessing and grading - Class size ranging from 3 to 12 students - Private English lessons/tutoring in the evening
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Education
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2014 - 2016
INSEEC
Master’s Degree, Tourism Marketing and Management -
2008 - 2011
University of Mary Washington
Bachelor’s Degree, English, Literature, and Communication
Community
