Dawn Loo
Senior Associate at IPG DXTRA Health- Claim this Profile
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Bio
Experience
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IPG DXTRA Health
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Marketing Services
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1 - 100 Employee
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Senior Associate
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Mar 2022 - Present
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Senior Associate (Healthcare)
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Feb 2022 - Present
- Head of media strategy, copywriting and influencer management for disease awareness campaigns for world renowned healthcare companies- Acting Project Manager of a team of four on three out of five client accounts and oversees creative production, drafting of communications materials and overall account operations- Handles media liaison towards a total audience of more than three million consumers daily- Successfully pitched and secured over 30 media interview opportunities a year on corporate leadership, employee profiles, corporate initiative stories and disease awareness- Manages the communications strategy, research and analysis of data for new business pitches, resulting in four contract wins within six months- Leads and executes quarterly Weber Shandwick's DEI initiatives on celebrating employees from minority groups in Singapore, the LGBTQIA+ community and women in the workplace Show less
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Associate, Client Experience (Healthcare)
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Feb 2021 - May 2022
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Co-Founder
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Oct 2020 - Present
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The Right Spin Pte Ltd
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Singapore
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Associate
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Oct 2019 - Feb 2021
- Deputy Account Lead for several international organisations [Industries: Finance, Healthcare, Technology, Non-Profit, Real Estate, Food and Beverage] - Handling of media liaison towards a total audience of more than one million consumers daily. - Managing the communications, research and analysis of data to attain a 20% increase in media coverage for a non-profit organisation, causing an annual renewal in contract for our company services - Training of Intern. Provided a full-suite two months training for an intern to enable him to fully understand the industry and work independently on project deliverables for several organisations Show less
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Digital Marketing Executive
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Dec 2018 - Sep 2019
- Head of Content Creation and Strategy for Social Media, Email Marketing and Copywriting to attain a 20% increase in monthly sales consistently - Team Lead for launching an e-commerce jewellery brand from scratch which includes sourcing and negotiating deals with suppliers in China, product quality management and managing relationship with third-party logistics provider in Hong Kong within three months - Reason for leaving: Wanted to switch career paths - Head of Content Creation and Strategy for Social Media, Email Marketing and Copywriting to attain a 20% increase in monthly sales consistently - Team Lead for launching an e-commerce jewellery brand from scratch which includes sourcing and negotiating deals with suppliers in China, product quality management and managing relationship with third-party logistics provider in Hong Kong within three months - Reason for leaving: Wanted to switch career paths
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Corporate Intern
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Mar 2018 - Dec 2018
- Serviced clients in Finance, Healthcare, Technology, Non-Profit sectors - Reason for leaving: Internship ended - Serviced clients in Finance, Healthcare, Technology, Non-Profit sectors - Reason for leaving: Internship ended
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Regent Hotels & Resorts
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Taiwan
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Hospitality
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100 - 200 Employee
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Guest Services Agent (Part Time)
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Dec 2016 - Jan 2018
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Regent Club Officer (Full Time & Part Time)
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Mar 2015 - Jan 2018
- Multitasked to ensure a smooth operation of registration, reception, dining, accommodation, concierge, secretarial and cashiering functions of the Regent Club- Supervised a team of 7 as Acting Manager, when the Regent Club manager was not on duty
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Guest Relations Officer
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Aug 2013 - Feb 2015
- Nominated for Employee of the Month in Oct 2014, in recognition of receiving the highest number of positive guest comments amongst all employees in the hotel - Responsible for guest check in and out for an average of 50 guests a day in an efficient and friendly manner - Supported on-the-job training of management trainees by demonstrating to them each shift’s required duties - Successfully executed Supervisor of the Day duties when there was a shortage of supervisors, 9 months into the job Show less
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Intern
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Aug 2012 - Oct 2012
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Four Seasons Hotels and Resorts
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Canada
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Hospitality
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700 & Above Employee
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Intern
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May 2012 - Aug 2012
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Education
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RMIT University
Bachelor of Communication (Professional Communication), Communication and Media Studies -
Temasek Polytechnic
High School Diploma, Hospitality Administration/Management