Dawn Lafferty

Senior Sales Manager/Realtor at DoubleTree by Hilton at the Entrance to Universal Orlando
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Contact Information
us****@****om
(386) 825-5501
Location
Orlando, Florida, United States, US

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Steve Griffith

Dawn is a hospitality professional who is calm under fire and never seems to get ruffled in any client situation. Her follow up is always thorough to ensure that a client's needs are covered. Dawn will do what it takes to get the job done well.

Steve Garner

A true professional, Dawn Lafferty has a number of qualities essential to success: Excellent communication skills, the character and ability to develop trusting relationships and the discipline to remain focused on her goals. These qualities are combined with solid judgment, gleaned from years of experience, successfully working in multiple markets. An ideal candidate for a sales or management position, Dawn would be an excellent addition to any organization.

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Senior Sales Manager/Realtor
      • Dec 2021 - Present

  • YOUR HOME SOLD GUARANTEED REALTY
    • Celebration, Florida, United States
    • Realtor
      • 2020 - Present

      We will sell your home or we will buy it! We will sell your home or we will buy it!

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Sales Manager
      • Aug 2018 - Jun 2020

      This Hotel just completed a 25 million dollar renovation that includes all guestrooms, public areas, meeting space. We added two new outlets-Starbucks and Pizza Burgers and more. 742 oversized guestrooms, within walking distance to Universal Orlando. Our property is one of the largest and most spectacular convention and event venues featuring 62,000 square feet of newly renovated spaces, including a 20,000 sq. ft. Universal Center, multi-purpose conference and exhibit space, the Elegant Seminole Ballroom, versatile pre-function space and 32 breakout rooms. All meeting space is located on one level and wired with the latest technology. Show less

    • Senior Sales Manager/Realtor
      • Jun 2018 - Jun 2020

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales Manager
      • Dec 2015 - Aug 2018

      Sales Manager handling Association and Corporate Group and Business Travel. This 311 room Hilton Orlando/Altamonte Springs boasts over 19,000 sq. feet of flexible meeting and function space and offers considerable value. Its ideally located equidistant from both Orlando International and Orlando Sanford International Airport at exit 92 on Interstate 4 at the intersection of Rout 436. We are convenient to shopping and dining and provide complimentary transportation within a 4 mile radius. Free parking, no resort fee, and complimentary wireless in our guestrooms and meeting space are a few of the included amenities for our groups. Contact me today for a quote on your next program. Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Tournament Sales
      • Aug 2015 - Dec 2015

      Representing a unique portfolio of 23 Central Florida golf courses and growing strong. Booking Tournaments, Golf events and Stay and play packages. We are one stop shop and can assist you with all of your Tournament and event needs. Representing a unique portfolio of 23 Central Florida golf courses and growing strong. Booking Tournaments, Golf events and Stay and play packages. We are one stop shop and can assist you with all of your Tournament and event needs.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Senior Sales Manager
      • Apr 2012 - Jun 2015

      Responsible for contracting, soliciting, managing association, corporate, sports, education, government and social accounts in the Florida and Mid-Atlantic & Southeast geographic regions. • Achieved 216% of Quota for 2012 and 111% in 2013, 141% in 2014 • Quarterly travel within the geographic region for sales calls and client entertainment. • Increased involvement with local travel industry associations, TSAE, FSAE and Central Florida Sports Commission resulting in additional business opportunities. • Assisted Director of Sales in the training and mentoring of two Sales colleagues and one Sales Coordinator. • Developed personalized Stay and Play Packages for groups of 12 or more Show less

  • ChampionsGate Golf Club
    • ChampionsGate, Florida
    • Director of Sales and Marketing/Golf Sales Manager
      • Dec 2006 - Feb 2012

      Director of Sales and Marketing/Golf Sales Manager Responsible for direct solicitation and contracting of golf tournaments, outings and food and beverage events and exceeding an annual tournament budget of $1.5 Million. •Increased 2010 tournament rounds by 5% over 2009. •Increased 2008 tournament revenue by 17% over 2007 and grew average rate by $7.48 per round. •Partnered with Omni Sales Team, from site to signing, which produces 40-43% of our overall annual tournament revenue, with an emphasis on Wholesalers, Leisure, Destination Management Companies, Midwest, Southeast, DC, and local Florida markets. •Fostered relationships with local hotels, destination management companies, wholesalers, associations and competitors to promote group outings, tournament business and referrals. •Implemented Client Appreciation Event in December 2009 to promote new sales and foster retention of existing clients. Generated $220,000 in new business for 2010. •Development and implementation of sales and marketing strategies and promotional planning, responsible for annual Sales and Marketing budget of $350,000. Show less

    • President
      • 2010 - 2012

  • Eagle Creek Golf Club
    • Orlando, Florida
    • Director of Sales
      • Nov 2005 - Dec 2006

      Responsible for direct solicitation and contracting of golf tournaments, outings and food and beverage exceeding an annual tournament budget of 6775 rounds, $451,894 revenue. •Achieved 99% of annual YTD in Nov 2006, with fiscal year ending April 30, 2007. •38% increase of 2006 tournament revenue over 2005 (January-October) •Negotiated annual wholesale contracts with third parties to foster wholesale market growth. •Developed individual and group database and e-mail blasts to create a presence in the local market. •Strategic planning and marketing, responsible for annual media budget of $121,626. •Developed in-state marketing campaign to pursue the local Florida market. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Director of Midwest Association Sales
      • Jun 2003 - Jun 2005

      Responsible for contracting, soliciting, managing association accounts in the Midwest. •Created account acquisition plan to develop a new market targeting major medical associations and key third parties (Experient, SmithBucklin), resulting in building a significant base for the future, exceeding future pace production goals. •Exceeded Sales goals in 2003 by 11%. (annual goals were 38,000 room nights, $7.2M room revenue) •Bi-monthly sales trips to the Midwest region for personal sales calls and client events Show less

    • Director of Sales and Marketing
      • Jun 2002 - Jun 2003

      Promoted from Associate Director to lead motivate and train a sales team of two managers and one administrative assistant. Co-directed two catering managers, catering coordinator, catering administrative assistant. Responsible for the development of the annual marketing plan and group forecasting. Managed $2.2M budget and overall rooms budget $10.3M. Implemented Hyatt booking policies and procedures, booking guidelines, revenue and solicitation goals, and monthly sales training. •Increased Star Report Revpar index from 100.7 (June 2002) to 116.9 (December 2002). •Increased Sales Scores on Martiz Survey form 4.60 to 4.75 In “Overall Satisfaction with Sales Phase and 4.61 to 4.75 in “Sales Phase Responsiveness.” •Oversaw conversion of 94 of the 142 rooms to Hyatt Vacation Club. Implemented new procedures for Sales to continue to sell vacation club inventory and maintain the tracking of group sales bookings resulting in significant additional non-budgeted room revenue for both Hyatt Hotels and Hyatt Vacation Club. •Served as direct contact for media and the qualification of travel writers and press resulting in several articles for Conde Naste, Travel and Leisure and Wine Spectator Magazines. •Developed and implemented a highly successful Marketing Campaign (annual budget $238,000) following the completion of eight million-dollar guestroom renovation and $750,000 fine-dining restaurant renovation. •Developed a Masters of Food and Wine website to increase and automate ticket sales. This resulted in a 10 % increase in sales. •Partnered with General Manager in the development of the brochure, program, and additional marketing for the Seventeenth Annual Masters of Food and Wine Show less

    • Canada
    • Hospitality
    • 1 - 100 Employee
    • Associate Director of Sales
      • Jun 1999 - Jun 2002

      Promoted from Sales Manger to Co-direct and manage team of 5 sales managers, 2 assistants and MIS Coordinator. Assisted with sales team training, procedures, forecasting, and strategy. Directly responsible for training and mentoring of two meeting connection managers, contracting, soliciting and managing group business for all markets within the geographic territories of Florida and Washington DC. •Significantly developed FL Association market and grew government business to fill need periods.•Exceeded sales goals by 5% in 2000.•Quarterly travel within geographic region for personal calls and client events.•Increased involvement with local travel industry associations, i.e. MPI, Florida Citrus Bowl Sports and Orlando Convention and Visitors Bureau resulting in additional business opportunities.•Served as the Book Direct contact for Hyatt National Sales Force for all major national accounts. Show less

    • Sales Manager
      • Jun 1997 - Jun 2000

      (A 1,123 room four- diamond convention hotel located four blocks from the Dallas Convention Center)Responsible for contracting, soliciting and managing group business in association, government, and sports markets. Developed government and sports markets to assist in 1998 pace challenge.•Exceeded sales quota by 23% in 1998, 53% in 1999 and 25% in 2000.•Received Hyatt’s Outstanding Sales Achievement Award for 1998, 1999, and 2000•Pre-sold $82M hotel expansion of 183 guestrooms, 30,000 sq. ft. ballroom and 40,000 sq. ft. exhibit hall. •Quarterly travel within geographic region for personal calls and client events.•Recipient of “The Supplier of the Year “1999 and the “Presidents Award” for 1999, Society of Government Meeting Professionals-Dallas Chapter•Manager of the Quarter -Hyatt Regency Dallas-first and fourth quarters for 1999 Show less

Education

  • Dean College
    Business Management
    1987 - 1989
  • Diman Regional Vocational Technical High School
    High School, Basic Electronics
    1983 - 1986

Community

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