Experience

Fresh

• United States
• Personal Care Product Manufacturing
• 500 - 600 Employee

• Manager, Senior Designer

  • Jan 2020 - Present

  New York, New York, United States • Concept development and execution of skin care, makeup, and fragrance campaigns for product launches, seasonal promotions, and marketing initiatives. • Art direct photo shoots and manage relationships with retouchers, production agencies, print vendors, and freelance designers to execute creative strategy and vision. • Design impactful and cohesive experiences across all customer touch points—including visual merchandising, print collateral, emails, paid media, e-commerce, social, and… Show more • Concept development and execution of skin care, makeup, and fragrance campaigns for product launches, seasonal promotions, and marketing initiatives. • Art direct photo shoots and manage relationships with retouchers, production agencies, print vendors, and freelance designers to execute creative strategy and vision. • Design impactful and cohesive experiences across all customer touch points—including visual merchandising, print collateral, emails, paid media, e-commerce, social, and events. • Collaborate with marketing, key accounts, and copywriting teams to develop creative concepts through a customer journey lens for a robust 360 user experience. • Partner with Sephora, Nordstrom, Ulta, and Fresh Boutiques to drive brand awareness and deliver strong engagement based on marketing and business objectives.

• Lead Designer, Sephora

  • Jul 2017 - Jan 2020

  New York, New York, United States • Responsible for art direction and design of product launch campaigns, seasonal programs, and evergreen artwork asset for Sephora, the brands largest retail partner. • Art directed photo shoots and managed post-shoot retouching direction. • Designed in-store graphics for permanent gondola and endcap fixtures as well as temporary exposures on towers, front of store tables, and windows. • Developed interactive and immersive events to support new launches, product distortions, and… Show more • Responsible for art direction and design of product launch campaigns, seasonal programs, and evergreen artwork asset for Sephora, the brands largest retail partner. • Art directed photo shoots and managed post-shoot retouching direction. • Designed in-store graphics for permanent gondola and endcap fixtures as well as temporary exposures on towers, front of store tables, and windows. • Developed interactive and immersive events to support new launches, product distortions, and locally relevant initiatives. • Ensured consistent and cohesive messaging across the retail ecosystem.



Dr. Dennis Gross Skincare

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Digital Designer

  • Jan 2017 - Jun 2017

  New York, New York, United States • Established art direction and product styling for lifestyle and product photography across all digital channels and platforms. • Designed campaigns, emails, e-commerce site updates, social media assets, promotions, and paid media. • Partnered with UX team to ensure digital experiences drive sales and consumer engagement for clinical skin care brand.



Moroccanoil

• United States
• Cosmetics
• 300 - 400 Employee

• Senior Graphic Designer

  • Jan 2013 - Jan 2017

  New York, New York, United States • Responsible for art direction and design of 360 omnichannel hair care and skin care campaigns. • Designed print advertising, email marketing, e-commerce site content, print collateral, UI/UX enhancements, paid media, social assets, visual merchandising, education materials, packaging, and event spaces. • Collaborated with key stakeholders to ensure cross-functional alignment and strategic implementation of marketing strategy across all touch points. • Enforced brand equity and… Show more • Responsible for art direction and design of 360 omnichannel hair care and skin care campaigns. • Designed print advertising, email marketing, e-commerce site content, print collateral, UI/UX enhancements, paid media, social assets, visual merchandising, education materials, packaging, and event spaces. • Collaborated with key stakeholders to ensure cross-functional alignment and strategic implementation of marketing strategy across all touch points. • Enforced brand equity and established brand guidelines as the company grew into new markets, platforms, and retailers. • Assisted with the execution of photo shoots, post-production selects, and retouching direction. Show less



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Freelance Graphic Designer, Global Creative

  • May 2012 - Jan 2013

  New York, New York, United States • Collaborated with art directors in the ideation and execution of cosmetic, skin care, and fragrance marketing campaigns. • Assisted in the selection of photographers, models, stylists, and makeup artists for still life and model photo shoots. • Executed catalog layouts, guidelines, and presentations for product launches, brand launches, and company initiatives.



ALES Groupe (est devenu Laboratoire Native)

• France
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Graphic Designer

  • Oct 2011 - May 2012

  New York, New York, United States • Designed marketing and sales materials for product launches and seasonal campaigns for print and digital channels. • Created emails, print advertisements, point-of-sale displays, in-store signage, and visual merchandising solutions for luxury hair care brand. • Developed exclusive gift with purchase packaging promotions for luxury retailers Sephora, Ulta, and Nordstrom.



WDFA Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Graphic Designer

  • Apr 2009 - Sep 2011

  New York, New York, United States • Translated national technology and electronic advertising campaigns to local markets. • Designed print advertisements, direct mail, brochures, invitations, billboards, and promotional print collateral. • Worked closely with account teams to manage project timelines and release final files to vendors.