Dawn Brelsford
Chief Strategy Officer at Innovairre- Claim this Profile
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Bio
Bret Bero
Dawn was responsible for running the science of the fundraising at Barton Cotton. She has strong technical skills, and is a driver who can get things done. Dawn understands client relationships, and was able to maintain professional relationships with our largest clients. She is someone who can get things done, and she is someone you want on your team. In short, I would strongly recommend Dawn to anyone.
John Ernst
Dawn is a vey strong, innovative, and forward-thinking business leader. She is a great choice to bring fresh strategic and consulting services that can positively impact any organization.
Bret Bero
Dawn was responsible for running the science of the fundraising at Barton Cotton. She has strong technical skills, and is a driver who can get things done. Dawn understands client relationships, and was able to maintain professional relationships with our largest clients. She is someone who can get things done, and she is someone you want on your team. In short, I would strongly recommend Dawn to anyone.
John Ernst
Dawn is a vey strong, innovative, and forward-thinking business leader. She is a great choice to bring fresh strategic and consulting services that can positively impact any organization.
Bret Bero
Dawn was responsible for running the science of the fundraising at Barton Cotton. She has strong technical skills, and is a driver who can get things done. Dawn understands client relationships, and was able to maintain professional relationships with our largest clients. She is someone who can get things done, and she is someone you want on your team. In short, I would strongly recommend Dawn to anyone.
John Ernst
Dawn is a vey strong, innovative, and forward-thinking business leader. She is a great choice to bring fresh strategic and consulting services that can positively impact any organization.
Bret Bero
Dawn was responsible for running the science of the fundraising at Barton Cotton. She has strong technical skills, and is a driver who can get things done. Dawn understands client relationships, and was able to maintain professional relationships with our largest clients. She is someone who can get things done, and she is someone you want on your team. In short, I would strongly recommend Dawn to anyone.
John Ernst
Dawn is a vey strong, innovative, and forward-thinking business leader. She is a great choice to bring fresh strategic and consulting services that can positively impact any organization.
Experience
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Innovairre
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United States
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Advertising Services
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200 - 300 Employee
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Chief Strategy Officer
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Jul 2009 - Present
Directly recruited to oversee the strategic partnership management as well as responsibility for managing the internal strategy group to effectively achieve clients' revenue goals through client data analysis, including managing a high performance team of 8 direct reports and 3 cross-functional departments. Strategically develop key direct marketing plans while interpreting channel strategies for clients as part of the enterprise-wise full service offering. Tactically form strategic alliances with traditional direct marketing agencies and online marketing firms.
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Senior VP, Fundraising and Client Services
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Feb 1998 - Feb 2009
Key member of Senior Management Team with fiscal responsibility for the company and to our clients. Rapidly promoted to help build and lead Barton-Cotton's strategic fundraising division. Scope included the enhancement of Barton Cotton core competancies, acquisition and retention of several key accounts and the development of strategic toolbox and donor management tools. Direct Management responsibility for senior strategy and account directors. Key member of Senior Management Team with fiscal responsibility for the company and to our clients. Rapidly promoted to help build and lead Barton-Cotton's strategic fundraising division. Scope included the enhancement of Barton Cotton core competancies, acquisition and retention of several key accounts and the development of strategic toolbox and donor management tools. Direct Management responsibility for senior strategy and account directors.
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Production Analyst
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1995 - 1997
Responsible for the internal marketing management of several for-profit clients to include Fila, Hershey, and McCormick. Responsible for the internal marketing management of several for-profit clients to include Fila, Hershey, and McCormick.
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Education
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1992 - 1996
Towson University
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Baltimore City College
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College of Notre Dame of Maryland
Bachelor of Science (B.S.)
Community
