Dawn Sondergaard
Senior Director Marketing Communications at Homebuilders Association Vancouver (HAVAN)- Claim this Profile
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Topline Score
Bio
Michael Marsland-Root
Dawn is the most effective Marketer I have ever encountered. She combines an incredibly deep understanding of branding and marketing with an effortless leadership style. She is able to move projects forward with diverse teams and the work that is produced is on brand, on time and on budget. I have learned innumerable things from Dawn about marketing and am always excited for the next interaction.
Rob Currie
Dawn is adept at recognizing opportunities within an organization. Her organized methodology and subsequent rollouts are a pleasure to hear and see, especially when larger associations like the GVHBA are involved. Positive, prepared and on the mark is how I would describe Dawn. The latest project involving rebranding of the GVHBA has really showcased Dawn's specific talent- bringing together disparate ideas, personalities and then providing a framework for success for most involved. You're never going to please them all! But that how you feel after Dawn works with you- challenged, thoughtful and content with the outcome. Consider yourself fortunate to work with Dawn on a project- it will be a winner and so will you.
Michael Marsland-Root
Dawn is the most effective Marketer I have ever encountered. She combines an incredibly deep understanding of branding and marketing with an effortless leadership style. She is able to move projects forward with diverse teams and the work that is produced is on brand, on time and on budget. I have learned innumerable things from Dawn about marketing and am always excited for the next interaction.
Rob Currie
Dawn is adept at recognizing opportunities within an organization. Her organized methodology and subsequent rollouts are a pleasure to hear and see, especially when larger associations like the GVHBA are involved. Positive, prepared and on the mark is how I would describe Dawn. The latest project involving rebranding of the GVHBA has really showcased Dawn's specific talent- bringing together disparate ideas, personalities and then providing a framework for success for most involved. You're never going to please them all! But that how you feel after Dawn works with you- challenged, thoughtful and content with the outcome. Consider yourself fortunate to work with Dawn on a project- it will be a winner and so will you.
Michael Marsland-Root
Dawn is the most effective Marketer I have ever encountered. She combines an incredibly deep understanding of branding and marketing with an effortless leadership style. She is able to move projects forward with diverse teams and the work that is produced is on brand, on time and on budget. I have learned innumerable things from Dawn about marketing and am always excited for the next interaction.
Rob Currie
Dawn is adept at recognizing opportunities within an organization. Her organized methodology and subsequent rollouts are a pleasure to hear and see, especially when larger associations like the GVHBA are involved. Positive, prepared and on the mark is how I would describe Dawn. The latest project involving rebranding of the GVHBA has really showcased Dawn's specific talent- bringing together disparate ideas, personalities and then providing a framework for success for most involved. You're never going to please them all! But that how you feel after Dawn works with you- challenged, thoughtful and content with the outcome. Consider yourself fortunate to work with Dawn on a project- it will be a winner and so will you.
Michael Marsland-Root
Dawn is the most effective Marketer I have ever encountered. She combines an incredibly deep understanding of branding and marketing with an effortless leadership style. She is able to move projects forward with diverse teams and the work that is produced is on brand, on time and on budget. I have learned innumerable things from Dawn about marketing and am always excited for the next interaction.
Rob Currie
Dawn is adept at recognizing opportunities within an organization. Her organized methodology and subsequent rollouts are a pleasure to hear and see, especially when larger associations like the GVHBA are involved. Positive, prepared and on the mark is how I would describe Dawn. The latest project involving rebranding of the GVHBA has really showcased Dawn's specific talent- bringing together disparate ideas, personalities and then providing a framework for success for most involved. You're never going to please them all! But that how you feel after Dawn works with you- challenged, thoughtful and content with the outcome. Consider yourself fortunate to work with Dawn on a project- it will be a winner and so will you.
Experience
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Homebuilders Association Vancouver (HAVAN)
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Canada
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Construction
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1 - 100 Employee
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Senior Director Marketing Communications
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Oct 2018 - Present
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Director Marketing Communications
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Nov 2015 - Present
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Acting VP, Marketing & Education
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Sep 2014 - Oct 2015
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Manager of Marketing Communications
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Mar 2014 - Aug 2014
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Greenspirit Strategies Ltd
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Vancouver
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Senior Communications Consultant
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Jul 2006 - Jul 2013
Communications, client liaison, media relations, marketing, social media, business administration and business development for sustainability communications firm with international client base. Communications, client liaison, media relations, marketing, social media, business administration and business development for sustainability communications firm with international client base.
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electricPR Media Inc.
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Canada
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Public Relations and Communications Services
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Senior Consultant
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2012 - 2013
Writing weekly blogs and daily social media postings for trade clients Writing weekly blogs and daily social media postings for trade clients
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Beatty Street Publishing Inc.
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Book and Periodical Publishing
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Senior Consultant
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2010 - 2012
Assisted international republishing and launch of environmental books, working with designer, author, editor, IT, accounting and marketing teams. Managed Canadian nationwide book launch, reviews, national book tour, media opps. Assisted international republishing and launch of environmental books, working with designer, author, editor, IT, accounting and marketing teams. Managed Canadian nationwide book launch, reviews, national book tour, media opps.
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Jupitermedia / Creatas
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Sydney, Australia
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Senior Account Manager, Assist to Sales manager
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Feb 2003 - Aug 2005
Assistant to sales manager, key account sales manager, image researcher Assistant to sales manager, key account sales manager, image researcher
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News Corp Australia
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Australia
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Technology, Information and Media
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700 & Above Employee
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Inbound/Outbound Sales
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Feb 2002 - Dec 2003
Advertising sales - B2B and B2C, inbound media sales Advertising sales - B2B and B2C, inbound media sales
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Kuddel Muddel Kids
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North Vancouver
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Business Owner
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1992 - 1999
Conceptualized and developed retail store, growing business with increase in sales year on year, successfully selling business in its seventh year of operations. Business success was based on strategic marketing, advertising and PR campaigns with solid business and sales foundations. Conceptualized and developed retail store, growing business with increase in sales year on year, successfully selling business in its seventh year of operations. Business success was based on strategic marketing, advertising and PR campaigns with solid business and sales foundations.
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Media Supervisor
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1988 - 1992
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Education
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1985 - 1987
BCIT
Diploma, Marketing & Advertising -
West Vancouver Secondary
Community
