Experience

Firefly Books Ltd

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Marketing Manager

  • May 2022 - Present



Spafax

• Entertainment Providers
• 100 - 200 Employee

• Social Media Strategist, enRoute Magazine

  • Mar 2021 - Feb 2022

  • Managing, creating social strategies and writing social copy for daily social posts for Air Canada enRoute’s social channels including Facebook, Instagram, Twitter, as well as moderating engagement • Managing and training interns and junior staff • Launching Air Canada enRoute’s TikTok account and creating strategy and video content based on timely trends • Working with paid social campaigns such as Facebook boosted posts and paid ads • Creating strategy and social content for larger social campaigns such as the 20th anniversary of Canada’s Best New Restaurants, which won silver in Best Social Storytelling category for the 2022 Digital Publishing Awards Show less



Diply

• Canada
• Online Media
• 1 - 100 Employee

• Social Media Strategist

  • Dec 2019 - Mar 2021

  • Managing, executing and creating social strategies using analytics tools including Facebook Analytics, Creator Studio, Crowd Tangle and Later, for multiple social media accounts as well as moderating engagement and community • Curating and creating content using design-based tools such as Canva • Writing weekly reports and brand insights guides based on analysis of performance • Wrote the first training guide for this job for new hire on team and trained them as well • Creating and project managing social strategy for launch of Makey website Show less



Today's Parent

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Social Media Editor

  • Dec 2016 - Nov 2019

  • Curating, creating and managing content for social media platforms to market the brand and reach a larger audience, with a focus on Twitter (over 2 million followers), Instagram (over 40K followers) and Facebook (over 245K followers)

• Editorial Assistant

  • Jul 2015 - Dec 2016

  • Writing, researching and building web content, sourcing and editing images, and fact checking • Hand modelling and narrating as the production assistant for tutorial videos• Organized, handled and created content for the 2016 Holiday Hub for the site



Today's Parent

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Mar 2015 - May 2015

  • Wrote content, sourced and edited images, fact checked and built web articles with WordPress and InCopy • Wrote content, sourced and edited images, fact checked and built web articles with WordPress and InCopy



On the Danforth

• Book and Periodical Publishing

• Department Editor and Graphic Designer

  • Oct 2014 - Mar 2015

  • Created content and edited articles for the summer issue as the Fashion Editor • Designed article layouts for the summer issue using Photoshop and Indesign • Created content and edited articles for the summer issue as the Fashion Editor • Designed article layouts for the summer issue using Photoshop and Indesign



Trend Hunter

• Canada
• Market Research
• 1 - 100 Employee

• Contributing Writer

  • Mar 2014 - Apr 2014

  • Researched cutting edge ideas from around the world in fashion, art, design, technology and social good • Contributed articles gaining 168,000 views in one month • Researched cutting edge ideas from around the world in fashion, art, design, technology and social good • Contributed articles gaining 168,000 views in one month



Tangible Sounds

• Online

• Contributing Writer

  • Sep 2013 - Feb 2014

  • Wrote reviews for newly released music albums by personally analyzing the content of pop and rock music • Wrote reviews for newly released music albums by personally analyzing the content of pop and rock music



D.I.C.E. Boutique

• Fashion and Marketing Intern

  • Oct 2013 - Dec 2013

  • Managed social media, created collages and wrote fashion articles to promote clothing and the brand • Managed social media, created collages and wrote fashion articles to promote clothing and the brand