Experience

West Berkshire Brewery PLC

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Head Of Sales

  • Nov 2019 - Present

  Responsible for implementing the sales strategies for Off Trade, On Trade and Route to Market, implementing our exciting new range with key customers in line with budgets and growth targets.Working alongside other key departments such as Marketing and Finance to ensure we build a plan which drives our brand awareness whilst ensuring this is done profitably and efficiently. Managing a team of 11 skilled sales people to drive the growth in the right outlets, at the right time and at the right price.

• On Trade Sales Controller

  • Oct 2018 - Nov 2019

  Responsible for recruiting and managing a team of 9 Account Managers to build distribution and engage key On Trade outlets with our premium portfolio within Southern England. To build on our RTM partners and manage the pricing and promotional plan.



William Grants

• Wine & Spirits
• 1 - 100 Employee

• Field Sales Controller

  • Feb 2016 - Feb 2018

  Responsible for an internal team of 15 people (2 teams with 2 Regional Sales Managers) calling on On Trade Independent outlets. Targets were exceeded 2 years in a row by a minimum of 110%.In addition I also managed our strategic £1m contract with a Field Sales agency of 17 territory executives and 2 Field Sales Managers. Budget was managed and controlled and key KPI's hit.Also responsible for the management of the tactical projects for seasonal callage in the Top 4 grocery accounts. Grew our ROI year on year.I aligned the field sales plan to the 5 yr business plan and drove the portfolio in outlet with availability and best in class visibility.Managed the re-design of the CRM system to enhance internal reporting in order to make strategic business decisions. Developed individuals within the team which led to 4 promotions within the company.



William Grant & Sons

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Business Unit Controller (equivalent to National Account Controller)

  • Jun 2014 - Jan 2016

  Business Unit Controller responsible for Convenience and Route to Market Channels,.P and L delivery of £6.4m.Managed, developed and coached a team of 8 (5 Business Account Managers, 2 National Account Managers and 1 Commercial Executive). Largest Accounts included Coop, Booker, Nisa, Bargain Booze, Bestway, and Todays Group.Responsible for Convenience Strategy and requirements for the future.Growth of channel year on yearIntroduced NPD for the requirements of the channel (price marked packs which became 25% of the channel volume in Yr 1).Liaised with Customer Marketing and Brand Marketing to match ATL with BTL activity.

• Business Account Manager (equivalent to National Account Manager)

  • Feb 2012 - May 2014

  Responsible for Independent Cash and Carry Channel.Managed and developed 2 National Account Managers. P and L delivery for Todays Group and Landmark GroupDesign and execution of promotional plan, influencing the business on product requirements for the future.Worked with Customer Marketing to increase awareness of WGS portfolio in the trade. In October 2013, responsibility was increased to manage the Total Wholesale Channel, managing 3 National Account Managers and 1 Commercial Executive.Responsible for both National and Independent Cash and Carries.Proposed and influenced the business on resource requirements needed to grow this channel and Convenience in the future, which was signed off and led to my next role.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• National Account Manager

  • Aug 2008 - Feb 2012

  Full P and L responsibility for Booker Cash and Carry and Majestic Wine Warehouse.Grew Booker volumes in 1st year and grew Majestic's value per 9L due to management of product mix.Originally recruited to manage the Specialist portfolio (Oddbins, Bargain Booze, Majestic) but when all 3 accounts exceeded their budget 3 years in a row, I was promoted to manage Booker (5th largest account at PRUK at the time). Also managed Booths for 1 year and P and H for 6 months during my time at PRUK.



Fusion FSM Ltd

• National Account Manager

  • Apr 2005 - Aug 2008

  Represented companies such as Wrigleys, Del Monte and Baxters in Foodservice accounts such as Holroyd Howe, Bartlett Mitchell and The Restaurant Group.Ensured availability of product to these accounts by developing excellent relationships with wholesaler NAM's at Brakes, 3663 and DBC.

• Business Development Manager

  • Apr 2004 - Apr 2005

  Represented Del Monte, Arla and Tetley to Food service contract caterer outlets in order to influence listings as head office.Management of Independent Whoelsalers.



Fredericks Dairies

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Business Development Manager

  • Dec 2002 - Apr 2004

  Sole responsibility for the Independent wholesale business and the buying group, Ice Cream World.Assisted Commercial Manager to implement promotional calendar at depot level within Palmer and Harvey. Managed the National Accounts Spar wholesalers, Texaco and Jackson Stores.



Coca-Cola Enterprises

• United States
• Manufacturing
• 1 - 100 Employee

• Account Executive

  • Dec 2001 - Dec 2002

  Developed business plan in existing large volume accounts (4 universities, 3 hospitals, 3 large workplace sites).Led and motivated coverage reps to implement these plans.Contact Strategy with Area Managers and Operational Directors of Contract Caterers to implement plans across Multiple Units (i.e. The Vodafone Account).

• Cold Drinks Sales Representative - Education and Workplace

  • Mar 2000 - Dec 2001

  Responsible for equipment placement within contract caterers and independent sites, working towards challenging targets.Negotiate commission levels with independent sites.Exceeded annual equipment target by 15%, the only CDSR to hit target that year.

• Sales Development Representative

  • Sep 1996 - Mar 2000

  Developed key accounts via equipment placement and product range.Sourced new business in the Impulse Channel.Implemented promotions at store level for Martins, Woolworths and Blockbusters.Also studied for my Business Management degree at the same time as doing this role.