Webmarketing & communication

• Oct 2015 - Present

Marketing digital • gestion et animation de sites internet, blog, réseaux sociaux, • création de contenus, • Création de campagnes digitales, notamment newsletters et emailing, post réseaux sociaux... • Inbound marketing : CTA, landing pages, formulaires...(Hubspot, Sarbacane...) • développement du lead generation via l’inbound marketing, le content et l’automation (Hubspot, Tourinsoft...), • définition de la stratégie de communication, plan média, développement et coordination de RP et e-RP nationales et internationales • Conception et rédaction de documents de communication (communiqués, dossiers de presse print et numériques…), • Développement et suivi des relations presse et organisation des voyages de presse, • Organisation d’évènements BtoB et BtoC (conférences, rencontres, workshops, team building…), • Suivi d’exécution et interface avec les agences dans la conception d’outils de communication, • Gestion de projets avec des partenaires (privés et publics) et presse, • Veille éditoriale et revue de presse, prospection, benchmarketing, sourcing Business development du marché étranger, notamment chinois • Etude de marché et veille concurrentielle • montage partenariat acteurs privé/public notamment MICE • relations presse, communication corporate • organisation éductour pour TO, presse et personnalités, autorités gouvernementales Show less

Responsable Business development- Marché Europe (MICE)

• Jan 2015 - Oct 2015

Secteur MICE tourisme d'affaires , meeting, incentive, conférence, event En charge de développement de comptes internationaux (Business Event Canada, Lisbon Convention Bureau, chaines hôtelières de luxe chinoise, Vietnam) Prospection et développement du portefeuille clients (entreprises, organisateurs de manifestations, agences évènementielles, associations…) Promotion et commercialisation de prestations Conseil stratégique (positionnement, communication, évènementiel, accompagnement), organisation d'évènements professionnels Gestion et suivi de dossiers grands comptes et bureaux des congrès Représentation lors de salons et workshops internationaux (IBTM, IMEX Frankfurt…) Reporting d’activité Show less

Marketing & PR officer

• Jan 2009 - Oct 2014

Developing and maintaining press and media contacts (national, regional, local and targeted media) Planning, organising and promoting events (conferences, press breakfasts, workshops, launch...) and cultural events Drafting, design and development of marketing tools (press releases, press kits print and digital, order photo-reportage) Monitoring of performance and interface with agencies in the design of communication tools and during specific campaign, Managing the photo library, the clearance, licenses agreements and relationships with the photographers, artists and institutions, Responding to journalists’ enquiries, organising, guiding and monitoring press trips Media appearance of Committee President and Director arranging, or being the spokesperson when required, Management press website and corporate Social Medias (Facebook...) Developing, organising and execution of marketing projects with tourism and transport partners but also with press, Partnerships with media (print, TV, radio), Joining in the creation of the touristic magazine (editing twice a year) Implementation and negotiation of marketing projects with industry partners, Implementation and negotiation of partnerships with media (print, TV, radio), Ensuring press reviews, prospecting, benchmarking Show less

Business Development Account Manager

• Mar 2008 - Dec 2008

Leader of event and social learning for local authorities on the French market Marketing & development of the community: Study and strategic analysis of tourism in France Building up of a network for the exchange of knowledge and experience for professional local authorities in charge of tourism, Development & monitoring of the turnover Webmarketing and Telemarketing Community management : Management of network communication (newsletter, mailing, program), Creation and animation of the Steering Committee and Network (forum, e-library) Development and entertainment of the Tourism network through the promotion of collaborative working and the exchange of experiences between professionals and content production Organisation and management of business events (exhibitions, workshops, training sessions, web conferences) Managing the back-office website Show less

Communication & Event management assistant

• May 2006 - Sep 2006

- Management of cultural projects : exhibitions, concert... - creation and management of event (eg "Art's Night", European Championship of Football broadcast) - conception & management of educational activities - production of marketing tools (flyer, brochure) - management & updating of the web site - Management of cultural projects : exhibitions, concert... - creation and management of event (eg "Art's Night", European Championship of Football broadcast) - conception & management of educational activities - production of marketing tools (flyer, brochure) - management & updating of the web site

Personal assistant of Culture Secretary’s advisers

• Jun 1999 - Sep 2003