David Zander
Head of Marketing – DACH at N26 Group- Claim this Profile
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Experience
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N26 Group
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Morocco
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Head of Marketing – DACH
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Sep 2020 - Present
Berlin, Deutschland > Leading marketing for Germany, Austria & Switzerland > Marketing strategy development > Global Brand Leadership & alignment > Team Lead for local marketing team > Providing direction, guidance and leadership to local marketing department > Launch of local full funnel campaigns & products
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Senior Global Brand Marketing Manager
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Jun 2019 - Aug 2020
Berlin, Deutschland > Creation of integrated brand campaigns across all relevant customer touch-points > Collaboration across all markets and regions, and help building highly effective, creatively excellent integrated brand marketing campaigns > Closely collaboration across key cross functional internal - Content, Performance Marketing, Product Marketing, CRM, PR/Comms, local markets and external stakeholders creative and media agencies > Support for measuring campaign results and optimise… Show more > Creation of integrated brand campaigns across all relevant customer touch-points > Collaboration across all markets and regions, and help building highly effective, creatively excellent integrated brand marketing campaigns > Closely collaboration across key cross functional internal - Content, Performance Marketing, Product Marketing, CRM, PR/Comms, local markets and external stakeholders creative and media agencies > Support for measuring campaign results and optimise existing and future campaigns > Support of Brand Framework / Purpose creation & implementation
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Senior Marketing Manager – DACH
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Oct 2018 - Aug 2020
Berlin, Deutschland > Development of all marketing activities and communications in DACH > Building brand awareness & establishing local positioning of the N26 brand and product > Collaboration with the Global Marketing team for localisation of the global strategy, brand and performance campaigns across all channels > Launch of local campaigns & products (eg. Apple Pay, N26 YOU & Metal, Swiss Launch) > Coaching of local Content & Social Media team for creation of channel strategies… Show more > Development of all marketing activities and communications in DACH > Building brand awareness & establishing local positioning of the N26 brand and product > Collaboration with the Global Marketing team for localisation of the global strategy, brand and performance campaigns across all channels > Launch of local campaigns & products (eg. Apple Pay, N26 YOU & Metal, Swiss Launch) > Coaching of local Content & Social Media team for creation of channel strategies, content and reports
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Moccu
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Germany
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Online Audio and Video Media
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1 - 100 Employee
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L'Oréal & MARS petcare (Digital Marketing) | Consultant & Teamlead
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Jan 2017 - Sep 2018
Berlin, Deutschland > Team Lead, Account Management and Digital Marketing Consulting (Focus: Digital Marketing / -Strategy) > New Business Development & Client Consulting > Clients: MARS petcare & L'Oréal (Garnier) > Industries: FMCG
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L'Oréal (Digital Marketing) | Project Manager & Consultant
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Jul 2014 - Dec 2016
Berlin, Deutschland > Project Management and Consulting (Focus: Digital Marketing) > New Business Development & Client Consulting > Clients: CMS Legal, BDL, Pirelli, IAV and L'Oréal (Garnier) > Industries: Law, automotive engineering and FMCG
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Junior Project Manager
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May 2013 - Jun 2014
Berlin, Deutschland > Project Management and Consulting (Focus: Digital Transformation & Marketing) > Clients: Astra, Red Bull, Thyssen Krupp, HUK Coburg and E.ON > Industries: FMCG, Insurance & Energy
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Geometry Global
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United States
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Advertising Services
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300 - 400 Employee
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Project Management & Teamassistent
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May 2011 - Apr 2013
Berlin, Deutschland > Project and team assistance (Focus: Digital Marketing) > Clients: Coca Cola (MezzoMix) & Néstle > Industries: FMCG
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Assistance to Managing Director
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Jun 2008 - Apr 2011
Berlin, Deutschland > Assistance to Managing Director & Founder (Focus: Digital Marketing / kids & youth communication)
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