Experience

Nations Info Corp

• Technology, Information and Internet
• 1 - 100 Employee

• CEO

  • 2020 - Present

  Los Angeles Metropolitan Area Nations Info Corp is a private direct to consumer company with data and marketing at its core. We have multiple business lines in real estate and fintech.



Fanli, Inc. (返利网)

• Board Member

  • 2017 - 2020

  Shanghai City, China



Extrabux Shanghai

• Member of the Board of Directors

  • Jul 2013 - 2020

  Shanghai Legal representative for China business



Ebates

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Vice President and General Manager

  • May 2013 - 2020

  Singapore, San Francisco Started Asia Pacific business for Ebates from scratch. Grew from the ground up to over $350M USD in GMV in 5 years. Profitable with $20M-$30M USD in annual revenue. - Launched China, Korea, and Singapore businesses with a focus on finding product market fit and ramping acquisition marketing. - Own P&L of Asia operations and departments including marketing, product development, and sales - Launch Ebates product in 3 countries and grew to over 3M users combined and customized for product… Show more Started Asia Pacific business for Ebates from scratch. Grew from the ground up to over $350M USD in GMV in 5 years. Profitable with $20M-$30M USD in annual revenue. - Launched China, Korea, and Singapore businesses with a focus on finding product market fit and ramping acquisition marketing. - Own P&L of Asia operations and departments including marketing, product development, and sales - Launch Ebates product in 3 countries and grew to over 3M users combined and customized for product market fit - Create product management and software development organization and setup 2-week agile sprints and scrums - Lead international sales and operations team to onboard over 400 new clients and sell over $5M annually in media - Oversee business development with partners including payment and logistics to streamline user shopping experience - Created partnerships with fintech companies across payment card networks, banks, and Alipay, Shengpay, Naverpay - Launched co-branded credit card program in China with CMBC bank (#5 bank in China) and Visa - Grew co-branded card to 60,000 cards in first year with 8x ROI acquisition cost versus LTV for card members - Set business direction, new product development, marketing strategy with necessary HR, finance, legal support - Built team of nearly 100 people 4 Asia Pacific countries from ground up as member of Ebates executive team (acquired by Rakuten for $1B USD in October 2014) Show less



LivingSocial

• United States
• Advertising Services
• 400 - 500 Employee

• Director of Marketing and Product Management, Asia

  • 2011 - 2013

  Singapore Own online ROI-based acquisition marketing, brand marketing, and product management for LivingSocial across Asia (Korea, Thailand, Indonesia, Malaysia, Philippines). - Manage $20M USD annual budget and team of 40 across Asia for user acquisition, brand, offline media, and research - Own product vision, feature prioritization, UI, and weekly releases across 5 countries with 6 person PM team - Reduce CPA by over 2x and improved payback efficiency by over 4x in 5 months by optimizing… Show more Own online ROI-based acquisition marketing, brand marketing, and product management for LivingSocial across Asia (Korea, Thailand, Indonesia, Malaysia, Philippines). - Manage $20M USD annual budget and team of 40 across Asia for user acquisition, brand, offline media, and research - Own product vision, feature prioritization, UI, and weekly releases across 5 countries with 6 person PM team - Reduce CPA by over 2x and improved payback efficiency by over 4x in 5 months by optimizing entire user funnel - Negotiated economics for payment and finance partners, defined product features, and oversaw implementation - Expand Asia business to 5 countries and over $500M in gross revenue as part of regional leadership team Show less



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• VP of Marketing, China

  • 2010 - 2011

  Beijing City, China - Grew website traffic to 2nd place among group buying websites in China in less than 4 months - Directed monthly marketing budget of 14M RMB ($2M USD) in SEM, display, directories, EDM, social media, affiliate networks - Built and managed team of 30+ including ad design, media buy, campaign management, analytics & optimization - Supported expansion to 70+ cities and growth to 3,200 employees in 5 month as part of founding team



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Program Manager II - Bing

  • 2010 - 2010

  - Own entertainment social features - Managed development and ship processes for 3 release cycles

• Marketing Manager - Bing

  • 2009 - 2010

  - Responsible for user engagement and loyalty strategy for Bing and MSN - Led user and product education for Bing and MSN - Managed casual game site www.clubbing.com online and offline marketing http://www.bing.com/ http://www.msn.com/ http://www.clubbing.com/



Lehman Brothers

• Capital Markets
• 700 & Above Employee

• Associate

  • 2008 - 2008

  Technology, Media and Internet coverage. - Filed S-1 for Avago Technologies IPO - Advised Mubadala Development Company on joint venture of AMD’s semiconductor fab assets - Advised on private placement and sell-side M&A for consumer electronics company



Keystone Strategy

• Strategy Consultant

  • 2005 - 2007

  - Launched of $2M partner marketing campaign for leading software company - Designed quantitative framework for software product comparison as part of competitive analysis - Created market entry business plan for $100 million business unit including sales channel strategy, cost structure, pricing model, SKU make up strategy, and product portfolio planning - Analyzed customer demand and revenue by interviewing ten channel partners to create senior management approved five year business… Show more - Launched of $2M partner marketing campaign for leading software company - Designed quantitative framework for software product comparison as part of competitive analysis - Created market entry business plan for $100 million business unit including sales channel strategy, cost structure, pricing model, SKU make up strategy, and product portfolio planning - Analyzed customer demand and revenue by interviewing ten channel partners to create senior management approved five year business plan for $3M operating unit Show less



KMM Music

• Founder and Sales Manager

  • 2005 - 2007

  Launched company to import Chinese musical instruments into the US; achieved first-year revenue of $55,000.



PwC

• Professional Services
• 700 & Above Employee

• IT Consulting Senior Associate

  • 2003 - 2005

  - Designed and implemented $500K security architecture based on business requirements within time and budget - Teamed with overseas developers to install and customize $400K security software in less than 5 months - Led team of four to create IT security strategy recommendations calculated to save $4M over five years



ZF Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Developer Intern

  • 2001 - 2001

  Developed monitoring and routing software for NASA's Aqua science satellite (http://aqua.nasa.gov/).



Sybase

• Software Developer Intern

  • 2000 - 2000

  Developed quality assurance tests for ASE 12.0 and Enterprise Portal 2.0 products.