David Siddall
Senior Product Manager at BusinessBecause- Claim this Profile
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Bio
Will Callaghan
LocalGov Drupal is a collaboration of 29 (and counting) councils across the UK. One of my main jobs as Product Lead is encourage councils to work with each other, and put forward ideas and features for inclusion in our product. David understood this perfectly. When Waltham Forest joined, he suggested a working group for content workflow. Our product included some of this, but David saw the opportunity to add more features, making it useful for many more of our councils. David volunteered to lead the group, and canvassed his team and other councils about their needs. He wrote specifications for each feature, acted as Product Manager for this work at sprint planning sessions, and led user testing efforts. David has been one of our most active and productive members, and I was sorry when he got a new role! I rate him highly - he's a great Product and Usability Manager - and is an asset to any team.
Chris McConnell
David brought many a skill to us here at City Hall. His background in marketing and SEO matched well with our need to create engaging and easily found content, and he was consistently producing clear and interesting pages from the off. David led on a fair chunk of some key engagement work – creating campaigns, encouraging social sharing and forever promoting email newsletters. The results have been a fantastic contribution to an increase in the understanding of the work of the Mayor of London and the London Assembly. David also brought with him an interest in analytics. Following best practice from GDS (Government Digital Service), David implemented and reported on an improved Google Analytics, using Tag Manager to tell us ever more about how people use our site, and help us identify areas to improve. David has been fundamental in maintaining and enhancing meta data, analytics, online forms, sharing journeys, campaigns and innumerable items of content for london.gov.uk. He brings a can-do attitude, with the confidence, evidence and gusto to challenge – ensuring an agile and user focused approach is always followed.
Will Callaghan
LocalGov Drupal is a collaboration of 29 (and counting) councils across the UK. One of my main jobs as Product Lead is encourage councils to work with each other, and put forward ideas and features for inclusion in our product. David understood this perfectly. When Waltham Forest joined, he suggested a working group for content workflow. Our product included some of this, but David saw the opportunity to add more features, making it useful for many more of our councils. David volunteered to lead the group, and canvassed his team and other councils about their needs. He wrote specifications for each feature, acted as Product Manager for this work at sprint planning sessions, and led user testing efforts. David has been one of our most active and productive members, and I was sorry when he got a new role! I rate him highly - he's a great Product and Usability Manager - and is an asset to any team.
Chris McConnell
David brought many a skill to us here at City Hall. His background in marketing and SEO matched well with our need to create engaging and easily found content, and he was consistently producing clear and interesting pages from the off. David led on a fair chunk of some key engagement work – creating campaigns, encouraging social sharing and forever promoting email newsletters. The results have been a fantastic contribution to an increase in the understanding of the work of the Mayor of London and the London Assembly. David also brought with him an interest in analytics. Following best practice from GDS (Government Digital Service), David implemented and reported on an improved Google Analytics, using Tag Manager to tell us ever more about how people use our site, and help us identify areas to improve. David has been fundamental in maintaining and enhancing meta data, analytics, online forms, sharing journeys, campaigns and innumerable items of content for london.gov.uk. He brings a can-do attitude, with the confidence, evidence and gusto to challenge – ensuring an agile and user focused approach is always followed.
Will Callaghan
LocalGov Drupal is a collaboration of 29 (and counting) councils across the UK. One of my main jobs as Product Lead is encourage councils to work with each other, and put forward ideas and features for inclusion in our product. David understood this perfectly. When Waltham Forest joined, he suggested a working group for content workflow. Our product included some of this, but David saw the opportunity to add more features, making it useful for many more of our councils. David volunteered to lead the group, and canvassed his team and other councils about their needs. He wrote specifications for each feature, acted as Product Manager for this work at sprint planning sessions, and led user testing efforts. David has been one of our most active and productive members, and I was sorry when he got a new role! I rate him highly - he's a great Product and Usability Manager - and is an asset to any team.
Chris McConnell
David brought many a skill to us here at City Hall. His background in marketing and SEO matched well with our need to create engaging and easily found content, and he was consistently producing clear and interesting pages from the off. David led on a fair chunk of some key engagement work – creating campaigns, encouraging social sharing and forever promoting email newsletters. The results have been a fantastic contribution to an increase in the understanding of the work of the Mayor of London and the London Assembly. David also brought with him an interest in analytics. Following best practice from GDS (Government Digital Service), David implemented and reported on an improved Google Analytics, using Tag Manager to tell us ever more about how people use our site, and help us identify areas to improve. David has been fundamental in maintaining and enhancing meta data, analytics, online forms, sharing journeys, campaigns and innumerable items of content for london.gov.uk. He brings a can-do attitude, with the confidence, evidence and gusto to challenge – ensuring an agile and user focused approach is always followed.
Will Callaghan
LocalGov Drupal is a collaboration of 29 (and counting) councils across the UK. One of my main jobs as Product Lead is encourage councils to work with each other, and put forward ideas and features for inclusion in our product. David understood this perfectly. When Waltham Forest joined, he suggested a working group for content workflow. Our product included some of this, but David saw the opportunity to add more features, making it useful for many more of our councils. David volunteered to lead the group, and canvassed his team and other councils about their needs. He wrote specifications for each feature, acted as Product Manager for this work at sprint planning sessions, and led user testing efforts. David has been one of our most active and productive members, and I was sorry when he got a new role! I rate him highly - he's a great Product and Usability Manager - and is an asset to any team.
Chris McConnell
David brought many a skill to us here at City Hall. His background in marketing and SEO matched well with our need to create engaging and easily found content, and he was consistently producing clear and interesting pages from the off. David led on a fair chunk of some key engagement work – creating campaigns, encouraging social sharing and forever promoting email newsletters. The results have been a fantastic contribution to an increase in the understanding of the work of the Mayor of London and the London Assembly. David also brought with him an interest in analytics. Following best practice from GDS (Government Digital Service), David implemented and reported on an improved Google Analytics, using Tag Manager to tell us ever more about how people use our site, and help us identify areas to improve. David has been fundamental in maintaining and enhancing meta data, analytics, online forms, sharing journeys, campaigns and innumerable items of content for london.gov.uk. He brings a can-do attitude, with the confidence, evidence and gusto to challenge – ensuring an agile and user focused approach is always followed.
Credentials
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DevOps Foundation Certification
DevOps InstituteSep, 2022- Nov, 2024 -
Scrum Master Certified (SMC)
Scrum AllianceJan, 2022- Nov, 2024
Experience
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BusinessBecause
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Product Manager
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May 2022 - Present
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London Borough of Waltham Forest
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United Kingdom
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Government Administration
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700 & Above Employee
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UX and Content Manager
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Apr 2019 - Jun 2022
Product Lead for the new Waltham Forest website, launched in November 2021, using Drupal 9 and the LocalGov Drupal beta codebase. Created user stories and acceptance tests, planned sprints, drove the roadmap, and acted as the main point between the product team and the technical team. Planned and delivered user research with a sub-section of residents to validate the build, drive improvements, and dive deeper into user needs. Line managed 4 content designers and a data analyst to complete a content migration and reworking to deadline. A heavy contributor to the LocalGov Drupal collaboration, sitting on the Product Group, shipping features as the lead of the Content Lifecycle and Publishing working group, and being the first council to launch a full site in the beta phase. Show less
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University of the Arts London
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United Kingdom
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Higher Education
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700 & Above Employee
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Digital Content Manager
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Sep 2017 - Apr 2019
Managed the content team within UAL’s central digital team (5 content designers). Responsible for the output of the UAL website, UAL digital workspace, other UAL digital platforms (such as Portfolio and the MyUAL app) and the UAL central social media accounts. Beyond the support of day to day student and staff facing products, I led the content workstream for a series of agile digital transformation projects. Managed the content team within UAL’s central digital team (5 content designers). Responsible for the output of the UAL website, UAL digital workspace, other UAL digital platforms (such as Portfolio and the MyUAL app) and the UAL central social media accounts. Beyond the support of day to day student and staff facing products, I led the content workstream for a series of agile digital transformation projects.
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Mayor of London
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Government Relations Services
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1 - 100 Employee
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Digital Content Manager
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Nov 2016 - Sep 2017
• Managed team of three content designers • Data analytics lead for London.gov.uk website - implementing tracking for key services using Tag Manager, tagging and tracking marketing campaigns, running split tests, using data to inform UX decisions, • Responsible for important Mayoral crisis communications on london.gov.uk • Agile project management and product development • Provided digital transformation programme and consultancy to staff, policy teams and mayoral programmes • Managed team of three content designers • Data analytics lead for London.gov.uk website - implementing tracking for key services using Tag Manager, tagging and tracking marketing campaigns, running split tests, using data to inform UX decisions, • Responsible for important Mayoral crisis communications on london.gov.uk • Agile project management and product development • Provided digital transformation programme and consultancy to staff, policy teams and mayoral programmes
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Greater London Authority
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United Kingdom
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Government Administration
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700 & Above Employee
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Digital Content Editor
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Dec 2013 - Oct 2016
• Write and edit copy for policy areas and mayoral comms • Help manage london.gov.uk across volunteering, environment, events, and education sections and 100+ content editors • Devise and deliver digital masterclasses and website training to City Hall staff • Manage tracking and KPIs for marketing campaigns • Report digital content insights to senior management teams • Helped launch the new London.gov.uk website (Nov 2015) as part of the content team in a large-scale agile project Show less
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Mayor of London
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Government Relations Services
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1 - 100 Employee
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Marketing Executive
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Dec 2013 - Mar 2015
• Project management of mayoral marketing campaigns • Creating and executing content plans across social media and email • Devising KPIs and reporting on success • Project management of mayoral marketing campaigns • Creating and executing content plans across social media and email • Devising KPIs and reporting on success
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World Cricket Watch
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Melbourne, Australia
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Editor
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Jan 2009 - Dec 2013
• Wrote, edited and managed a cricket blog with writers from all over the world • Devised and collaborated on features leading to 500k+ unique visitors • Researched, hosted and produced a weekly cricket podcast with 100,000+ downloads • Grew a following on social media • Wrote, edited and managed a cricket blog with writers from all over the world • Devised and collaborated on features leading to 500k+ unique visitors • Researched, hosted and produced a weekly cricket podcast with 100,000+ downloads • Grew a following on social media
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MailGuard Pty Ltd
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Australia
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Computer and Network Security
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1 - 100 Employee
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Marketing Copywriter and Social Media Manager
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Jan 2012 - Apr 2013
Australia’s leading internet security provider. SaaS based with a lean and agile marketing team. • Initiated a content and blogging strategy achieving a 28% increase in visitors and 48% increase in search traffic inside a year. This correlated to a 36% increase in trial signups. • Adapted the media strategy to gain press coverage across Australia • Revamped the customer and partner newsletters building stronger relationships and higher engagement both in our client base and our reseller channel. Show less
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Yelp
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United States
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Technology, Information and Internet
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700 & Above Employee
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Marketing Assistant
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Sep 2011 - Nov 2011
The number one recommendation website for local businesses with headquarters in San Francisco. • Developed over 300 reviews in Melbourne for its Australia launch. The number one recommendation website for local businesses with headquarters in San Francisco. • Developed over 300 reviews in Melbourne for its Australia launch.
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Blogger, Content Creator, SEO Copywriter
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Oct 2010 - Aug 2011
• Implemented end-to-end link building campaigns across multiple clients. • Implemented end-to-end link building campaigns across multiple clients.
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RMIT University
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Australia
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Higher Education
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700 & Above Employee
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Tutor: Communications
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Feb 2011 - Jul 2011
Tutored three classes weekly for a first and second year subject called Communication and Social Relations lectured by Dr Catherine Gomes. • Developed and implemented lesson plans. • Researched relevant academic material. Tutored three classes weekly for a first and second year subject called Communication and Social Relations lectured by Dr Catherine Gomes. • Developed and implemented lesson plans. • Researched relevant academic material.
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Swinburne University of Technology
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Australia
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Higher Education
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700 & Above Employee
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Tutor: Media and Communications
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Aug 2010 - Dec 2010
Tutored four classes weekly for a first year subject called Media in Australia lectured by Dr Rowan Wilken. • Developed and implemented lesson plans. • Researched relevant academic material. Tutored four classes weekly for a first year subject called Media in Australia lectured by Dr Rowan Wilken. • Developed and implemented lesson plans. • Researched relevant academic material.
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University of Melbourne
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Australia
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Higher Education
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700 & Above Employee
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Tutor: Media and Communications
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Feb 2010 - Jun 2010
Tutored four classes weekly for Net Communications - a subject that takes a critical look a Internet theory and teaches students how to build and manage their own blogs. • Developed and implemented lesson plans. • Researched and initiated discussion on relevant academic material. • Delivered guest lectures. Tutored four classes weekly for Net Communications - a subject that takes a critical look a Internet theory and teaches students how to build and manage their own blogs. • Developed and implemented lesson plans. • Researched and initiated discussion on relevant academic material. • Delivered guest lectures.
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David Jenyns | Melbourne SEO Services
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Melbourne, Australia
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Online Marketing Specialist
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Jan 2009 - Apr 2010
• Played pivotal role in launching Melbourne SEO Services. • Initiated successful lead generation campaign. • Grew profile through content marketing and blogging. • Played pivotal role in launching Melbourne SEO Services. • Initiated successful lead generation campaign. • Grew profile through content marketing and blogging.
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Mindvalley
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Malaysia
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E-Learning Providers
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300 - 400 Employee
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Editor and Writer
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Jan 2007 - Aug 2007
• Grew the MindValley blog network from scratch to 200,000 page views per month inside six months. • Grew the MindValley blog network from scratch to 200,000 page views per month inside six months.
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Education
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2008 - 2010
University of Melbourne
MA, Global Journalism -
2003 - 2006
University of Birmingham
BCom, Commerce
Community
