Experience

SOCIALDEVIANT

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Jun 2013 - Present

  Today's brands share a common struggle. It's not about what tech they use. It's not about structure or size. And it's not about how they communicate with consumers. Modern brands need to do more with less. As a partner in growth, SOCIALDEVIANT helps brands grow quicker, more efficiently. We deliver high-impact, collaborative creativity while taking time and cost out of the system. Today's brands share a common struggle. It's not about what tech they use. It's not about structure or size. And it's not about how they communicate with consumers. Modern brands need to do more with less. As a partner in growth, SOCIALDEVIANT helps brands grow quicker, more efficiently. We deliver high-impact, collaborative creativity while taking time and cost out of the system.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• VP, Account Director

  • Apr 2010 - Jun 2013

  Leo Burnett, a Chicago based advertising agency, strives to be the world's best creator of ideas that truly move people. Together with its clients, Leo Burnett strives to put a meaningful human purpose at the center of its clients brands, to transform the way people think, feel, and ultimately behave. • Lead Operations for rebranding and launch of Kellogg’s Extra Cereal in Latin America • Responsible for driving the strategic path, as well as leading operations for all US Keebler Cookie Brands • Partner with agency leads and client to ensure optimal staffing resources for each project deliverable • Lead all strategic and communications development for Kellogg’s Adult Portfolio • Launched the biggest new brand initiative for Kellogg’s in over 20 years with the introduction of Crunchy Nut to the US • Achieved year one market share and sales objective for Crunchy Nut within first 6 months of launch • Lead the collaboration of internal and client teams on the implementation of one holistic creative campaign for the FiberPlus brand across the snacks and cereal portfolios



Seven Lights

• United States
• Computer Games
• 1 - 100 Employee

• Chief Operating Officer

  • Jan 2006 - Apr 2010

  •Responsible for managing and directing the day-to-day activities of the company including: - Implementing the Benefits package for employees, including Health, Dental and Life •Develop and manage short and long-term strategic goals, including product development, marketing, public relations, meeting planning, logistics, and revenue targets •Responsible for ongoing communication to investors and advisory board. •Ensuring the company continues to adhere to its goals through supporting and motivating personnel and increasing strategic relationships within the gaming space •Direct legal counsel in providing the company with timely objectives in protecting Intellectual property, patent applications, independent contractors, employee agreements and investor terms and correspondence •Recruited, hired and directed the team in developing a patent pending content management system to be used to create multiple web-based videogames



American Dental Association

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Manager, Database Licensing

  • Aug 1995 - Apr 2007

  •Direct and manage all aspects of the ADA’s database licensing and mail list business•Develop marketing and pricing strategies, identify new products and markets, work with other ADA divisions and departments to improve the quality and content of the ADA master file and work to collect new data elements to meet market needs•Increased non-dues revenue in this category 60% in less than 1 year•Developed and executed a strategic plan to grow the non-dues revenue and net margins generated by the licensing of the ADA’s master file and the outside use of the file for targeted mailings

• Manager, Marketing and Sales Promotion

  • Sep 2003 - Aug 2005

  •Managed and developed multi-channel marketing promotion, advertising and commercial programs and activities to promote and increase sales of ADA products and services•Directed and oversaw development and production of monthly direct marketing sales efforts•Managed and oversaw dental trade show programs for Department of Salable Materials at six US and two international trade shows annually•Responsible for $750,000 marketing and sales budget and increased revenue from $7,000,000 to $9,000,000 in two years •Served as Lead Representative to the Member Service Center on all sales and marketing programs, i.e.: up sell, cross-sell, sample to sales and member service advisor training

• Manager, Tripartite Grassroots Membership Initiative

  • Jan 2001 - Sep 2003

  •Managed 16 state dental societies to assist the ADA in achieving 75% membership marketshare•Enhanced dentists’ recognition and personal acknowledgement of the value of membership through the Field Representative Training Workshop•Supported the Council on Membership in its mission to formulate and recommend policies related to membership recruitment and retention and other membership issues•Managed all aspects, including budget, for five regional dental meetings, ADA’s Annual Session and selected meetings of other national dental organizations•Composed content for Tripartite Grassroots Membership Initiative Team Leader Manual, Field Representative Booklet and Recruitment Brochure•Created Tripartite Grassroots Membership Initiative Field Representative Training Workshop

• Manager, Membership Outreach

  • Oct 1999 - Jan 2001

  •Provided membership marketing and organizational support to state and local dental societies through direct marketing campaigns in order to increase membership•Created and promoted customized membership marketing action plans•Establish Membership Task Force and facilitated all aspects of Direct Marketing campaigns•Conducted market research of dental societies; instituted changes in policy and application procedures, as necessary•Created and implemented a Benefits Communication Workshop with the objective of training volunteer dentists to be active recruiters•Responsible for managing all aspects and attending five major trade shows per year