David Rodríguez Abad
Managing Director at Singular Fact- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Francés Limited working proficiency
Topline Score
Bio
Experience
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Singular Fact
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Spain
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Advertising Services
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1 - 100 Employee
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Managing Director
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Mar 2015 - Present
We are a marketing agency focused on designing clear information & data visualizations. We design your information or your data in a way people will clearly understand and engage with it. We are experts on translating that information into web, video, presentations, data dashboards and much more...
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Microsoft Advertising – European Senior Marketing Manager
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Jul 2012 - Feb 2015
Responsible for internal and external comms for 14 markets, including: - Enabling all european sales teams with the information and materials to sell (audience insights on all Microsoft and competitors´properties, go-to-market, sales collateral,…)- Building marketing campaigns for all customers in Europe: online, offline, direct marketing, newsletters,…- Managing Microsoft Advertising brand and website, and producing all merchansing and events materials for Europe - Managing customer satisfaction and internal collaboration projects for Europe
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Microsoft Advertising – Western Europe Marcomm and Research Manager
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Jul 2011 - Jul 2012
Responsible for marcomms and research for 12 markets, including:- Online Audience Insights (delivering quarterly reports for 12 markets), Ad effectiveness research (needs, budget allocation & comms), case studies and “thought leadership” research- Producing all customer comms, sales collateral and brand materials for Western Europe
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Microsoft Advertising – Spain Trade Marketing Lead
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Nov 2010 - May 2011
Accountable (definition, budget, delivey and reporting) for all trade marketing activities in Spain: Events, PR, GTM, Marcomms and research. Managing 2 Microsoft employees and 2 vendors.
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Microsoft Advertising – Spain Marketing Communications Manager
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Oct 2007 - Nov 2010
Responsible for all customer comms – Events, PR, campaigns (brand & product), newsletter, web, case studies and colaterall, covering all Microsoft advertising online assets
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BT Group
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United Kingdom
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Telecommunications
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700 & Above Employee
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British Telecom España - Channel Marketing Manager
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Jan 2005 - Oct 2007
Responsible for B2B customer comms. Responsible for Top Accounts Marketing Plans: Define and execute plans with our top customers. Accountable for “Top 100 customers” satisfaction, brand consideration and loyalty.
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British Telecom United Kingdom – Project Manager
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May 2004 - Jan 2005
Asignment in London to manage the launch of an Intranet portal for BT´s sales community worldwide and to improve marketing processes across all customer experience.
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British Telecom España – Program Marketing Manager
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May 2000 - May 2004
Responsible for customer comms (web, newsletters, case studies, colaterall, BT magazine and advertising)Responsible for e-government and e-learning propositions, and BT´s B2C portals.
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Telefónica
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Spain
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Telecommunications
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700 & Above Employee
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Internship
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Oct 1999 - May 2000
Trainee on Telefonica´s Yellow Pages Online Marketing dep. Responsible for the implementation of the AdServer systems for all customer portals
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FMC Corporation
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United States
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Chemical Manufacturing
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700 & Above Employee
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Internship
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Jul 1998 - Aug 1998
Trainee in the Marketing Department
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Education
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Universidad Complutense de Madrid
Bachelor's degree, Publicidad y RRPP -
Institución Empresarial Europea
Bachelor's degree, Empresariales, Doble especialidad en Marketing y Finanzas