Experience

Orci

• Chile
• Professional Training and Coaching
• 1 - 100 Employee

• Senior Art Director

  • Aug 2022 - Present

  ACCOUNTS: Acura, Honda, Chevron, Chevron ExtraMile, Texaco Work with ECD and Senior Copywriters. Art direction of broadcast, digital and social campaigns for all agency accounts across multiple platforms and channels. Oversee junior staff, freelancers and creative department workflow. ACCOUNTS: Acura, Honda, Chevron, Chevron ExtraMile, Texaco Work with ECD and Senior Copywriters. Art direction of broadcast, digital and social campaigns for all agency accounts across multiple platforms and channels. Oversee junior staff, freelancers and creative department workflow.



PaulDavid Salon

• United States
• Personal Care Product Manufacturing

• Small Business Owner

  • Oct 2016 - Present

  Co-owner of hair salon in Fullerton, CA. Oversee all operations, advertising and marketing. Manage salon social pages and platforms. Co-owner of hair salon in Fullerton, CA. Oversee all operations, advertising and marketing. Manage salon social pages and platforms.



Castells & Asociados

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Mar 2018 - Aug 2022

  ACCOUNTS: Spectrum, Spectrum Mobile, Spectrum BusinessCreative development, strategy and copy direction of 360 campaigns across direct mail, print, email and digital media for Spectrum’s Hispanic, African American and International markets. Work with Spectrum marketing managers, account managers and senior copywriters. Lead creative on new business projects and re-branding of Spectrum products. Supervise other Senior Art Directors, freelance designers and production team ensuring creative cohesion, Spectrum brand standards and proper pre-press of all printed pieces. Art direction of direct-response commercials and lifestyle photography.SELECTED PROJECTS: • Developed direct-mail strategy, copy and creative to secure Spectrum’s African American market. • Created 30 second direct-response commercial for Spectrum’s Small Business market: worked with senior copywriter on script and storyboards; presented to senior marketing managers at Spectrum; talent search, wardrobe, location scouting, VO, oversaw editing and color correction. Show less

• Digital Art Director

  • Mar 2017 - Apr 2018

  Designed and developed Spectrum monthly promotional emails, digital banners, landing pages, print and bill media.



Echo-Factory

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Art Director

  • Jun 2015 - Mar 2017

  Managed team of designers, animators and programmers. Worked with senior copywriters on strategy and direction. Art directed lifestyle and product photo shoots. Client presentations. Lead creative on branding, print campaigns, website development, and online advertising. ACCOUNTS: • Kerlan-Jobe Institute • Rockview Farms • Top Gear Sunglasses • Cypress Creek Renewables • Eagle Eyes Optics • USS Managed team of designers, animators and programmers. Worked with senior copywriters on strategy and direction. Art directed lifestyle and product photo shoots. Client presentations. Lead creative on branding, print campaigns, website development, and online advertising. ACCOUNTS: • Kerlan-Jobe Institute • Rockview Farms • Top Gear Sunglasses • Cypress Creek Renewables • Eagle Eyes Optics • USS



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Freelance Senior Graphic Designer

  • Jul 2014 - Jun 2015

  Developed packaging, sales collateral, logos, conceptual artwork, POP/POS, and social media campaigns for all divisions of Nestle. Worked with sales and department managers on strategy and direction. Developed packaging, sales collateral, logos, conceptual artwork, POP/POS, and social media campaigns for all divisions of Nestle. Worked with sales and department managers on strategy and direction.



Innerspin

• Spectator Sports

• Senior Graphic Designer

  • Apr 2013 - Jul 2014

  Created campaign and promotional work for print, radio, OOH, and social and online media. Designed packaging and logos. Art directed photo shoots. Managed freelance designers, illustrators and retouchers. ACCOUNTS: • Fresh Gourmet • Miss Me Jeans • The Bicycle Casino Created campaign and promotional work for print, radio, OOH, and social and online media. Designed packaging and logos. Art directed photo shoots. Managed freelance designers, illustrators and retouchers. ACCOUNTS: • Fresh Gourmet • Miss Me Jeans • The Bicycle Casino



Golden West Food Group

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Creative Department Manager

  • Oct 2012 - Apr 2013

  Managed all company brands and licenses. Created packaging, marketing and sales collateral. Art directed all photo shoots. Worked with Chief Marketing Officer and VP of Sales on branding and market research. Supervised junior designers and managed department workflow. Managed all company brands and licenses. Created packaging, marketing and sales collateral. Art directed all photo shoots. Worked with Chief Marketing Officer and VP of Sales on branding and market research. Supervised junior designers and managed department workflow.



Trailer Park

• Entertainment Providers
• 1 - 100 Employee

• Freelance Graphic Designer

  • Jun 2012 - Oct 2012

  Created multi-touch books for the iPad and Nook using existing printed material and original content. Added videos, sound, pop-ups and animations to enhance the reader’s experience. Created multi-touch books for the iPad and Nook using existing printed material and original content. Added videos, sound, pop-ups and animations to enhance the reader’s experience.



Classic Foods, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Graphic Designer

  • Apr 2010 - Jun 2012

  Designed marketing and sales collateral, packaging and trade show materials. Created web banners and social media promotions. Website redesign. Secured long-term relationships with printers and vendors. SELECTED PROJECT: • Worked with VP of marketing on developing new line of popped tortilla chips, Poptillas, with brand-focused packaging, website elements and marketing materials. Designed marketing and sales collateral, packaging and trade show materials. Created web banners and social media promotions. Website redesign. Secured long-term relationships with printers and vendors. SELECTED PROJECT: • Worked with VP of marketing on developing new line of popped tortilla chips, Poptillas, with brand-focused packaging, website elements and marketing materials.