David Resnic
Senior Vice President at The Harris Agency- Claim this Profile
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Bio
Debasis Dutta
I had the opportunity to work with David closely when he was leading the communications for SumTotal - be it on press releases, media interactions, analyst relations or customer advocacy. Together, we worked on communication plans for many strategic events. He is very focused and passionate about his work with an eye for getting things done and it was a real pleasure to work with him.
Cecilia Ho
I worked with David when he was lead of the Corp comms, PR and social team. My experience working with him which often involves third partners and a local agency, he is always collaborative and open to ideas when it comes to localisation. Working across the time zones can be challenging, David is inclusive, accommodating and flexible, ensures that each region while different but still aligns strategically across the organisation. He understand the challenges and the need to adapt accordingly. It has been a pleasure to have the opportunity to work with him at Skillsoft.
Debasis Dutta
I had the opportunity to work with David closely when he was leading the communications for SumTotal - be it on press releases, media interactions, analyst relations or customer advocacy. Together, we worked on communication plans for many strategic events. He is very focused and passionate about his work with an eye for getting things done and it was a real pleasure to work with him.
Cecilia Ho
I worked with David when he was lead of the Corp comms, PR and social team. My experience working with him which often involves third partners and a local agency, he is always collaborative and open to ideas when it comes to localisation. Working across the time zones can be challenging, David is inclusive, accommodating and flexible, ensures that each region while different but still aligns strategically across the organisation. He understand the challenges and the need to adapt accordingly. It has been a pleasure to have the opportunity to work with him at Skillsoft.
Debasis Dutta
I had the opportunity to work with David closely when he was leading the communications for SumTotal - be it on press releases, media interactions, analyst relations or customer advocacy. Together, we worked on communication plans for many strategic events. He is very focused and passionate about his work with an eye for getting things done and it was a real pleasure to work with him.
Cecilia Ho
I worked with David when he was lead of the Corp comms, PR and social team. My experience working with him which often involves third partners and a local agency, he is always collaborative and open to ideas when it comes to localisation. Working across the time zones can be challenging, David is inclusive, accommodating and flexible, ensures that each region while different but still aligns strategically across the organisation. He understand the challenges and the need to adapt accordingly. It has been a pleasure to have the opportunity to work with him at Skillsoft.
Debasis Dutta
I had the opportunity to work with David closely when he was leading the communications for SumTotal - be it on press releases, media interactions, analyst relations or customer advocacy. Together, we worked on communication plans for many strategic events. He is very focused and passionate about his work with an eye for getting things done and it was a real pleasure to work with him.
Cecilia Ho
I worked with David when he was lead of the Corp comms, PR and social team. My experience working with him which often involves third partners and a local agency, he is always collaborative and open to ideas when it comes to localisation. Working across the time zones can be challenging, David is inclusive, accommodating and flexible, ensures that each region while different but still aligns strategically across the organisation. He understand the challenges and the need to adapt accordingly. It has been a pleasure to have the opportunity to work with him at Skillsoft.
Credentials
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Leading in Crisis
LinkedInMay, 2020- Nov, 2024 -
Managing Motivation During Organizational Change
SkillsoftMay, 2020- Nov, 2024 -
Brand and Marketing Integration
LinkedInMar, 2020- Nov, 2024 -
Communicating in Times of Change
LinkedInMar, 2020- Nov, 2024 -
Communicating with Empathy
LinkedInMar, 2020- Nov, 2024 -
Create A Brand Strategy
LinkedInMar, 2020- Nov, 2024 -
Crisis Communication
LinkedInMar, 2020- Nov, 2024 -
Marketing Foundations: Customer Decision Journey
LinkedInMar, 2020- Nov, 2024 -
Organization Communication
LinkedInMar, 2020- Nov, 2024 -
Strategic Planning Foundations
LinkedInMar, 2020- Nov, 2024 -
Strategic Thinking
LinkedInMar, 2020- Nov, 2024 -
Content Marketing Foundations
LinkedInFeb, 2020- Nov, 2024 -
Learn Emotional Intelligence, the Key Determiner of Success
LinkedInFeb, 2020- Nov, 2024 -
Marketing Communications
LinkedInFeb, 2020- Nov, 2024 -
Marketing Foundations: Integrated Marketing Strategies
LinkedInFeb, 2020- Nov, 2024 -
Marketing to Humans
LinkedInJan, 2020- Nov, 2024 -
Social Media for Leadership
LinkedInJan, 2020- Nov, 2024
Experience
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The Harris Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Vice President
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2021 - Present
Clients include Fiserv (Global Business Solutions. Clover, and Prepaid), Genpact (professional services delivering digital transformation), GiftNow (gift experience management), Synchrony (consumer financing), Maast (Money as a Service), and Playvox (Workforce Engagement Management solutions that transform customer care).
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Senior Strategist (Contractor)
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2020 - 2021
* Strategic advisor supporting global B2B SaaS companies selling and using technology to digitally transform IT, business and industry.* Provide clients with counsel, planning and hands-on execution of strategy, communications, public relations, analyst relations, influencer relations, social media, content, and customer advocacy. * Create growth by using storytelling to enhance corporate reputation and increase brand awareness, perception, and preference.* Clients, include Fiserv, Genpact, Synchrony and GiftNow.
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Skillsoft
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United States
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E-Learning Providers
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700 & Above Employee
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Vice President of Corporate Communications
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2017 - 2019
* Promoted from VP of PR & AR for Skillsoft after 4 months to build a Corporate Communications function that enabled a significant strategy shift for the $600M global leader in corporate e-learning. * Reported to CMO, aligned with C-level executives and senior business leaders, and worked cross-functionally to develop and operationalize integrated, multi-channel communications strategy that brought to life transformational changes to AI-powered SaaS solutions for Skillsoft (Leadership Development & Business Skills, Technology & Developer, and Compliance) and SumTotal (Human Capital Management/Talent Development).* Managed $1.5 million budget.* Hired, led, coached and mentored 6 employees, as well as global colleagues and agencies, responsible for Public Relations, Analyst Relations. Social Media, Blogs, and Customer Advocacy. * Elevated company’s reputation by increasing brand awareness, perception and preference, and driving customer advocacy for 4 core lines of business.* Supported demand generation and sales growth, enabled customers to maximize their investments, empowered partners to succeed, enhanced Skillsoft’s employer brand, and increased shareholder confidence.* Surpassed goals for 20 key metrics. Examples include: - Media Coverage: +108% - Awards: 60+ - Analyst Coverage: +142% - Analyst Leadership Rankings: 15+ - Blog Unique Users: +33% - Blog Sessions: +25% - Blog Page Views: +30% - New Customer References: 500+ - Sales References Fulfilled: 350+ - Sales References Influence on Revenue: $7M - Social Media Impressions: +40% - Social Media Link Clicks: +125% - Social Media Click Through Rate: +62%
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FittedCloud
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United States
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Software Development
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Marketing Communications Consultant
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2016 - 2017
* Strategic planning and hands-on execution of public relations, social media, and content marketing for public cloud cost optimization start-up. * Strategic planning and hands-on execution of public relations, social media, and content marketing for public cloud cost optimization start-up.
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Dell EMC
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Head of Global Customer Reference Program, Converged Platforms and Solutions Division (VCE)
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2014 - 2016
• Key member of Dell EMC’s Converged Platforms and Solutions Division’s (VCE) communications leadership team • Developed strategy and led global team in execution of customer advocacy used throughout the buyer’s journey• Identified sales references and created customer success content that helped Division establish and maintain its market-leading position in new $18B Converged Infrastructure market • Expanded the size and scope of team as VCE evolved into EMC and Dell EMC• Secured sales references for 125 deals worth $200M• Added 50+ new strategic references representing a wide range of products, geographies, industries, and use cases• Created case studies, video testimonials, customer-authored blogs, infographics, webinars and Web content that influenced $500M of pipeline in 2016• Established integrated marketing communications strategy to maximize impact of customer content• Earned two "EMC Excellence" awards for exceptional contributions to Marketing team
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CA Technologies
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United States
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Software Development
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700 & Above Employee
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Director of Communications and Public Relations
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2007 - 2014
• Developed and executed strategic internal and external communications strategy for 7 business units and their enterprise software & SaaS solutions.• Provided strategic counsel to General Managers and their senior leadership teams. • Led communications of 5 acquisitions worth $600M+• Managed global communications and marketing resources and external PR agency. • Established and managed business units’ social media presence.• Engaged and motivated a large, globally dispersed workforce with multimodal executive communications.• Earned 3 “Above and Beyond” awards for outstanding contributions to company, business units, and corporate communications team.
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Account Director
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1995 - 2007
• Fast-track promotion through a series of 4 increasingly responsible leadership roles.• Accountable for $1M of annual billings. • Developed strategic plans and directed up to 6 account teams and 16 people at a time to deliver results. • Provided strategic counsel to clients’ executive leadership and senior management.• Established strong relationships with key influencers, including national and local business, trade, and vertical media; bloggers; and industry analysts• Conducted successful thought leadership, speaking and awards programs.• Contributed to 8 clients achieving their objective of being acquired. • Earned 15+ public relations industry awards for quality and impact of results on clients’ business• Clients included ActiveHealth Management, Aethon, Arsenal Digital Solutions, DxCG, E Ink, Lycos, MobileAccess, NetClarity, PRI Automation, and Startech Environmental.
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Brodeur Partners
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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1997 - 1998
• Managed client relationships and provided a high level of leadership for account teams • Guided agency as Board of Managers member • Provided strategic guidance to clients, as well as managed execution of programs and account profitability• Served as senior press, analyst and client liaison• Motivated staff and guided professional development for team members • Clients included 3M, Banyan Systems, Data General, Platinum Technology and Lego Mindstorms • Managed client relationships and provided a high level of leadership for account teams • Guided agency as Board of Managers member • Provided strategic guidance to clients, as well as managed execution of programs and account profitability• Served as senior press, analyst and client liaison• Motivated staff and guided professional development for team members • Clients included 3M, Banyan Systems, Data General, Platinum Technology and Lego Mindstorms
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Cone
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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1994 - 1995
• Led 10 city G.I. Joe 30th Birthday Salute for Hasbro - integrated marketing including a skydiving team performing at air shows, a traveling museum, coupons, trading cards/autographs, a coloring contest, visits to children's hospitals and retail stores, and media relations.• Additional clients included Hi-Tech Shoes and Yankee Magazine. • Led 10 city G.I. Joe 30th Birthday Salute for Hasbro - integrated marketing including a skydiving team performing at air shows, a traveling museum, coupons, trading cards/autographs, a coloring contest, visits to children's hospitals and retail stores, and media relations.• Additional clients included Hi-Tech Shoes and Yankee Magazine.
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Senior Account Executive
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Jan 1993 - Dec 1994
Public relations for Spalding Sports Worldwide, Naismith Memorial Basketball Hall of Fame, and Schutt Sports. Public relations for Spalding Sports Worldwide, Naismith Memorial Basketball Hall of Fame, and Schutt Sports.
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Account Executive & Producer
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1992 - 1993
Public relations for the Negro League Baseball Players Association. Created branding and produced “The Right Side with Armstrong Williams,” a weekly radio talk show. Public relations for the Negro League Baseball Players Association. Created branding and produced “The Right Side with Armstrong Williams,” a weekly radio talk show.
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Education
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Washington University in St. Louis
B.A., Political Science
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